marketing of masculinity

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fucking hell

sleeve, Wednesday, 9 December 2009 01:08 (eleven years ago) link

what clothing company is that for?

sleeve, Wednesday, 9 December 2009 01:09 (eleven years ago) link

that commercial : /

omar little, Wednesday, 9 December 2009 01:10 (eleven years ago) link

5 seconds after it ends a bunch of russian mob dudes come in blazing

omar little, Wednesday, 9 December 2009 01:12 (eleven years ago) link

looool

unified theory of objectionable thoughts (latebloomer), Wednesday, 9 December 2009 01:14 (eleven years ago) link

That ad makes me want to cut off my own dick.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:15 (eleven years ago) link

http://www.us.dockers.com/season/landing.aspx

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:15 (eleven years ago) link

THERE WAS A TIME WHEN

Matt P, Wednesday, 9 December 2009 01:15 (eleven years ago) link

* Men
* Women
* Fit Guide
* Man-ifesto

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:16 (eleven years ago) link

dos equis most interesting man commercials to thread

xp btw Hoot thinking that thought makes you cRaZy

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 01:16 (eleven years ago) link

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaargh thank you for bringing this to my attention

102. LJ: British. 5. (acoleuthic), Wednesday, 9 December 2009 01:17 (eleven years ago) link

dos equis ads are at least pretty tongue-in-cheek

omar little, Wednesday, 9 December 2009 01:17 (eleven years ago) link

http://contexts.org/socimages/tag/gender-masculinity/

harbl, Wednesday, 9 December 2009 01:19 (eleven years ago) link

Holding Doors Open For Women

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:20 (eleven years ago) link

being a man is about being a good human being imo

Matt P, Wednesday, 9 December 2009 01:21 (eleven years ago) link

maybe dockers will help u

Matt P, Wednesday, 9 December 2009 01:21 (eleven years ago) link

this makes me think of some of the things Susan Faludi talks about in her book Stiffed, which is like ten years old now, about how men were the next great unexploited fashion/beauty market.

sleeve, Wednesday, 9 December 2009 01:22 (eleven years ago) link

Aren't Dockers for middle-aged fat-asses?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:22 (eleven years ago) link

idk but the point is to feel cool when you buy them

sleeve, Wednesday, 9 December 2009 01:26 (eleven years ago) link

Aren't Dockers for middle-aged fat-asses?

― uninspired girls rejoice!!! (Hoot Smalley), Tuesday, December 8, 2009 7:22 PM (9 minutes ago) Bookmark Suggest Ban Permalink

u are the target audience

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (eleven years ago) link

"actually -- little known historical fact that, when men were men, prior to disco, khakis were only worny by the ruggedest of bros"

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (eleven years ago) link

Virtually the same style:

https://www.youtube.com/watch?v=Fl6ZAXytvjY

Cosmic Ugg (S-), Wednesday, 9 December 2009 01:35 (eleven years ago) link

this is the point at which everybody who made "ironic" lol sexism joaks in the 90s & 00s now has to pay for it by gouging their eyes out and dancing on them

ow my eyes

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:02 (eleven years ago) link

thank god i was an adolescent and actually sexist, whew

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:04 (eleven years ago) link

that khakis ad is so preposterous i cannot imagine taking it srsly on any level

call all destroyer, Wednesday, 9 December 2009 02:04 (eleven years ago) link

the real question it poses--when will derisive "latte" comments become passe?

call all destroyer, Wednesday, 9 December 2009 02:04 (eleven years ago) link

when will it be ok for men to eat salad again? how do you guys live on these all steak diets

harbl, Wednesday, 9 December 2009 02:06 (eleven years ago) link

just had my 17th heart attack tbh

call all destroyer, Wednesday, 9 December 2009 02:07 (eleven years ago) link

i had a (bison) steak AND a salad for dinner tonight i will have you know

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:08 (eleven years ago) link

so you are like 50% man now

call all destroyer, Wednesday, 9 December 2009 02:10 (eleven years ago) link

killed a man, too

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (eleven years ago) link

This does remind me of a thread i wanted to start, about how the only time I ever use the phrase "men" or "women" seems to involve marketing pitches for Boomers, or gay bars. It's like "Magazine for Men" or "Bars for Men" I automatically equate to "gay-targeted". I mean, almost all of the males I ever encountered above the age of 18 fall into the category of "dudes," "guys", "fellas", "bros", or "homies".

I worked with a guy who talked about how they'd go on a "men's retreat" every year, which was pretty much just a chance to head out to the Oregon deserts and bro down with buddies with dune buggies.

kingfish, Wednesday, 9 December 2009 02:10 (eleven years ago) link

stole his salad

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (eleven years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

8[

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:11 (eleven years ago) link

https://www.youtube.com/watch?v=2bQlSr9YjLc

here's to young white dudes and maybe firefighters can earn their way in maybe

unforgivable Jaqness (tremendoid), Wednesday, 9 December 2009 02:13 (eleven years ago) link

here's to assholes

omar little, Wednesday, 9 December 2009 02:14 (eleven years ago) link

lol what is that music?

Dan S, Wednesday, 9 December 2009 02:16 (eleven years ago) link

gbx, what kind of fork did you eat with?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:18 (eleven years ago) link

if its plastic you're down to 45% man

call all destroyer, Wednesday, 9 December 2009 02:21 (eleven years ago) link

being a man is about being a good human being imo

Psshaww I bet you enjoy eating salads

... with a PLASTIC FORK no doubt!

lukevalentine, Wednesday, 9 December 2009 02:24 (eleven years ago) link

the real question it poses--when will derisive "latte" comments become passe?

― call all destroyer, Tuesday, December 8, 2009 6:04 PM (16 minutes ago) Bookmark

i guess when derisive salad and disco comments become passe. which if judging by the durability of hairy lesbian comments = never.

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:24 (eleven years ago) link

ha lol everyone already made that joke i see

xp

lukevalentine, Wednesday, 9 December 2009 02:25 (eleven years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

No, it's a perfectly acceptable bros thing.

kingfish, Wednesday, 9 December 2009 02:25 (eleven years ago) link

that ad at the top is a take-you-aside-and-be-serious version of a bad standup routine

omar little, Wednesday, 9 December 2009 02:26 (eleven years ago) link

Maybe you're not supposed to use utensils at all.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:27 (eleven years ago) link

this IS desert season btw, no better time to throw a few cases of natty ice in the F-150, hook up the dirtbikes and roll out to glamis or gordon's well and fuckin BRO. DOWN. BRODER.

iiiijjjj, Wednesday, 9 December 2009 02:27 (eleven years ago) link

that sounds awesome but i guess i'm not invited

harbl, Wednesday, 9 December 2009 02:28 (eleven years ago) link

bro if you're heading out pick up some burreets or a double-double for the noshage

iiiijjjj, Wednesday, 9 December 2009 02:28 (eleven years ago) link

my electric kettle is fine

When Young Sheldon began to rap (forksclovetofu), Monday, 22 November 2021 20:15 (one week ago) link

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I think that's everywhere and I think it's because REAL MEN don't care about being healthy and watching their weight and blood sugar and girly things like that so of course they put cream and sugar in their coffee. I frequently see blue collar men here in New England ordering their coffee that way in Dunkin Donuts

Lavator Shemmelpennick, Monday, 22 November 2021 20:58 (one week ago) link

I suspect the black coffee thing is an outdated stereotype that lingers a bit in movies.

longtime caller, first time listener (man alive), Monday, 22 November 2021 21:00 (one week ago) link

And Italy.

feed me with your clicks (Noel Emits), Monday, 22 November 2021 21:04 (one week ago) link

If people from other parts of the country want to chime in and clarify I would love that but my previous life in the Upper Midwest taught me that srs ppl drink their coffee black and if you adulterate it you don't really like coffee.

Ima Gardener (in orbit), Monday, 22 November 2021 21:04 (one week ago) link

Also you are a weak and frivolous person.

Ima Gardener (in orbit), Monday, 22 November 2021 21:05 (one week ago) link

my entire family drinks coffee black. most of the baristas i know drink it black

just staying (Karl Malone), Monday, 22 November 2021 21:06 (one week ago) link

srs ppl drink their coffee black and if you adulterate it you don't really like coffee.

correct. east coast coffee snobs/barista/coffee manufacturers/coffee trainers i know pretty much line up with this

just staying (Karl Malone), Monday, 22 November 2021 21:06 (one week ago) link

In Italy they have coffee that is worth drinking black

longtime caller, first time listener (man alive), Monday, 22 November 2021 21:07 (one week ago) link

if they're making their lattes or any of the millions of other things, sure. but for the coffee itself, just a "large coffee" please? that's black

just staying (Karl Malone), Monday, 22 November 2021 21:07 (one week ago) link

if you're getting your coffee served to you by someone whose job title is barista you're not a real masculine man obv. i think this convo has drifted away from the thread title

or to put it another way, while marketing of masculinity is inextricable from concepts of both authenticity and strength, those concepts when it comes to coffee have also become too closely associated with other values and cultures that are anathema to the marketing of masculinity, like snobbery and cosmopolitanism.

Lavator Shemmelpennick, Monday, 22 November 2021 21:11 (one week ago) link

lol real men drink coffee black because it's the most unpleasant that way and masculinity requires abjuring all physical comforts.

Ima Gardener (in orbit), Monday, 22 November 2021 21:13 (one week ago) link

real men drink coffee black because we're out on our farms and making fires in the morning, there's no milk or sugar to be found. it's cowboy coffee or bust. but a true cowboy might enjoy a nice latte now and then, as they collect new missions back in town and have access to an inn.

just staying (Karl Malone), Monday, 22 November 2021 21:25 (one week ago) link

cowboy coffee or and bust

just staying (Karl Malone), Monday, 22 November 2021 21:25 (one week ago) link

no space in my saddlebag for a baby bottle of milk

longtime caller, first time listener (man alive), Monday, 22 November 2021 21:35 (one week ago) link

coffee that put hair on yer chest, chili that burns a whole in your belly, and young rotgut whiskey... that's all my chuck wagon ever serves

Andy the Grasshopper, Monday, 22 November 2021 21:40 (one week ago) link

My grandfather used to say, "If you wanted a cup of milk and sugar, why did you ask for coffee?"

but also fuck you (unperson), Monday, 22 November 2021 21:45 (one week ago) link

it's almost as if what is "masculine behavior" is completely arbitrary and entirely defined by insecurity.

Nedlene Grendel as Basenji Holmo (map), Monday, 22 November 2021 21:47 (one week ago) link

cowboy coffee just means the coffee grounds are right in the coffee instead of hot water being filtered through the grounds. then you have to settle the coffee grounds to the bottom of the pot before you can pour it into a mug and drink it without getting a mouthful of gritty grounds. it's nasty stuff that's hard to get right.

more difficult than I look (Aimless), Monday, 22 November 2021 21:49 (one week ago) link

I've heard about eggshells or egg whites in cowboy coffee but never understood how that worked

Andy the Grasshopper, Monday, 22 November 2021 21:50 (one week ago) link

cowboy coffee just means the coffee grounds are right in the coffee instead of hot water being filtered through the grounds. then you have to settle the coffee grounds to the bottom of the pot before you can pour it into a mug and drink it without getting a mouthful of gritty grounds. it's nasty stuff that's hard to get right.

That's why cowboys have mustaches: it's a coffee filter that's built into your face.

popcornoscenti (Ye Mad Puffin), Monday, 22 November 2021 21:51 (one week ago) link

whatever mustache doesn't filter will be handled with terrible directness via the intestines

just staying (Karl Malone), Monday, 22 November 2021 22:07 (one week ago) link

it's almost as if what is "masculine behavior" is completely arbitrary and entirely defined by insecurity.

this youtuber whomst is not terrible did a lovely video on this a couple weeks back

https://www.youtube.com/watch?v=OK7hl21YcsE

cookie hat, esq. (cat), Monday, 22 November 2021 22:28 (one week ago) link

Its probably ok to drink coffee whatever way or not

fix up luke shawp (darraghmac), Monday, 22 November 2021 22:33 (one week ago) link

...unless it's just before an arm wrestling contest in a rural bar

just staying (Karl Malone), Monday, 22 November 2021 22:35 (one week ago) link

where the real coffee goes down

just staying (Karl Malone), Monday, 22 November 2021 22:35 (one week ago) link

No even then we drink coffee then too its really ok

fix up luke shawp (darraghmac), Monday, 22 November 2021 22:36 (one week ago) link

for example it's ok with fish skin

https://convivialsupper.files.wordpress.com/2017/01/practicalamericancookery_coffee2hall1856.jpg

mark s, Monday, 22 November 2021 22:38 (one week ago) link

i wish i would have seen that before knowing the fish/coffee connection! it's a cool print!

just staying (Karl Malone), Monday, 22 November 2021 22:46 (one week ago) link

T/S: US coffee snobbery vs. UK tea snobbery

popcornoscenti (Ye Mad Puffin), Monday, 22 November 2021 22:47 (one week ago) link

In line with my stance itt i refuse to take sides there

fix up luke shawp (darraghmac), Monday, 22 November 2021 22:47 (one week ago) link

Worked with a Mormon woman who told me how her non-Mormon dad once asked her before a day on the ranch for a thermos of black coffee with "a level spoonful of sugar" added to it.

She thought he said "eleven spoonfuls of sugar," and boy, she wonders sometimes if his reaction to that was why she joined the church.

pplains, Monday, 22 November 2021 22:52 (one week ago) link

I read that some of the popularity of vodka/akvavit in the northern climes stems from the fact that it doesn't freeze solid, unlike tea & coffee... when you're out working in the woods

Andy the Grasshopper, Monday, 22 November 2021 22:58 (one week ago) link

Obligatory "lol hueg."

nickn, Monday, 22 November 2021 23:16 (one week ago) link

is that huge? i guess it depends on the stylesheet. but i never have any quibbles about posting the huegs

just staying (Karl Malone), Monday, 22 November 2021 23:44 (one week ago) link

Bigger than it needs to be to get the image across. I think ILX compresses really big images.

nickn, Tuesday, 23 November 2021 00:56 (one week ago) link

When the guy offered to sell me some fishscale I wasn't expecting burned coffee

papal hotwife (milo z), Tuesday, 23 November 2021 00:58 (one week ago) link

Anyway, TIL that isinglass was used to clear coffee (I knew it was used to clear beer) and maybe that had something to do with Lynch putting a fish in the percolator in Twin Peaks?

nickn, Tuesday, 23 November 2021 00:59 (one week ago) link

TIL I learned that isinglass is a fish byproduct when I vaguely thought it was sheets of mica

popcornoscenti (Ye Mad Puffin), Tuesday, 23 November 2021 01:26 (one week ago) link

ok quick searching indicates that I am not the first person to be confused by this, because the terms are pretty muddled already

Anyway the only time it occurs in my headspace is in Oklahoma!, where the surrey with the fringe on top has isinglass curtains

popcornoscenti (Ye Mad Puffin), Tuesday, 23 November 2021 01:30 (one week ago) link

The Vice article is balderdash, but it is somewhat interesting that the founder feels the need to frame his business as a 21st century tech startup, when in fact it sounds like a specialty tea mail order company, which is fairly 19th century. And the dude is cynically honest when he admits that's how you drum up investors.

Pre-pandemic, Haagen Daz had a bunch of posters up in the downtown San Francisco BART station about how they were really a 'startup', even though it was founded in 1960

Andy the Grasshopper, Tuesday, 23 November 2021 01:33 (one week ago) link

I feel like in orbit is otm in the “real men in upper midwest” etc like coffee black

but those people have adapted and changed what coffee means, like a standard coffee then was convenience store, work coffee pot, diner, etc

you hand my dad even like a starbucks black coffee (ignoring the over-roasted whatever) they’re like whoa wtf

I feel like “real” even meaning chain coffee was just a burst beyond standard american coffee overall and some just grimaced and said “this is man coffee now” and others just switched to drinking monster or w/e

mh, Thursday, 25 November 2021 04:27 (five days ago) link

on the other hand I would mainline the shittiest work drip coffee for some years. something with a pouch you put in the coffee maker instead of the filter/grounds. finally, they upgraded.. to a folger’s pouch.

my last days being regularly in the office I joined aero press club *shrug*

mh, Thursday, 25 November 2021 04:30 (five days ago) link

it's almost as if what is "masculine behavior" is completely arbitrary and entirely defined by insecurity.

― Nedlene Grendel as Basenji Holmo (map), Monday, November 22, 2021 4:47 PM (two days ago) bookmarkflaglink

So it occurred to me that wrt actual cowboys it probably wasn't totally arbitrary or defined by insecurity, but was actually a necessity of the trail, i.e you literally couldn't have milk (or many other comforts/luxuries) so you had to be "tough" in the sense of being able to live without them and endure difficult conditions. But most American masculinity is like 3-5 steps removed from being an actual cowboy by now. P sure the air conditioning in that new Ram TRX works just fine, and the milk at the gas mart is free with the coffee.

longtime caller, first time listener (man alive), Thursday, 25 November 2021 04:32 (five days ago) link

most actual cowboys were latino or black

mh, Thursday, 25 November 2021 04:35 (five days ago) link

spanish and mexican vaqueros were the original cowboys. norte americanos just copied their methods.

more difficult than I look (Aimless), Thursday, 25 November 2021 04:40 (five days ago) link

double post

mh, Thursday, 25 November 2021 04:42 (five days ago) link


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