marketing of masculinity

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fucking hell

sleeve, Wednesday, 9 December 2009 01:08 (ten years ago) link

what clothing company is that for?

sleeve, Wednesday, 9 December 2009 01:09 (ten years ago) link

that commercial : /

omar little, Wednesday, 9 December 2009 01:10 (ten years ago) link

5 seconds after it ends a bunch of russian mob dudes come in blazing

omar little, Wednesday, 9 December 2009 01:12 (ten years ago) link

looool

unified theory of objectionable thoughts (latebloomer), Wednesday, 9 December 2009 01:14 (ten years ago) link

That ad makes me want to cut off my own dick.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:15 (ten years ago) link

THERE WAS A TIME WHEN

Matt P, Wednesday, 9 December 2009 01:15 (ten years ago) link

* Men
* Women
* Fit Guide
* Man-ifesto

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:16 (ten years ago) link

dos equis most interesting man commercials to thread

xp btw Hoot thinking that thought makes you cRaZy

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 01:16 (ten years ago) link

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaargh thank you for bringing this to my attention

102. LJ: British. 5. (acoleuthic), Wednesday, 9 December 2009 01:17 (ten years ago) link

dos equis ads are at least pretty tongue-in-cheek

omar little, Wednesday, 9 December 2009 01:17 (ten years ago) link

http://contexts.org/socimages/tag/gender-masculinity/

harbl, Wednesday, 9 December 2009 01:19 (ten years ago) link

Holding Doors Open For Women

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:20 (ten years ago) link

being a man is about being a good human being imo

Matt P, Wednesday, 9 December 2009 01:21 (ten years ago) link

maybe dockers will help u

Matt P, Wednesday, 9 December 2009 01:21 (ten years ago) link

this makes me think of some of the things Susan Faludi talks about in her book Stiffed, which is like ten years old now, about how men were the next great unexploited fashion/beauty market.

sleeve, Wednesday, 9 December 2009 01:22 (ten years ago) link

Aren't Dockers for middle-aged fat-asses?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:22 (ten years ago) link

idk but the point is to feel cool when you buy them

sleeve, Wednesday, 9 December 2009 01:26 (ten years ago) link

Aren't Dockers for middle-aged fat-asses?

― uninspired girls rejoice!!! (Hoot Smalley), Tuesday, December 8, 2009 7:22 PM (9 minutes ago) Bookmark Suggest Ban Permalink

u are the target audience

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (ten years ago) link

"actually -- little known historical fact that, when men were men, prior to disco, khakis were only worny by the ruggedest of bros"

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (ten years ago) link

Virtually the same style:

https://www.youtube.com/watch?v=Fl6ZAXytvjY

Cosmic Ugg (S-), Wednesday, 9 December 2009 01:35 (ten years ago) link

this is the point at which everybody who made "ironic" lol sexism joaks in the 90s & 00s now has to pay for it by gouging their eyes out and dancing on them

ow my eyes

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:02 (ten years ago) link

thank god i was an adolescent and actually sexist, whew

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:04 (ten years ago) link

that khakis ad is so preposterous i cannot imagine taking it srsly on any level

call all destroyer, Wednesday, 9 December 2009 02:04 (ten years ago) link

the real question it poses--when will derisive "latte" comments become passe?

call all destroyer, Wednesday, 9 December 2009 02:04 (ten years ago) link

when will it be ok for men to eat salad again? how do you guys live on these all steak diets

harbl, Wednesday, 9 December 2009 02:06 (ten years ago) link

just had my 17th heart attack tbh

call all destroyer, Wednesday, 9 December 2009 02:07 (ten years ago) link

i had a (bison) steak AND a salad for dinner tonight i will have you know

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:08 (ten years ago) link

so you are like 50% man now

call all destroyer, Wednesday, 9 December 2009 02:10 (ten years ago) link

killed a man, too

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (ten years ago) link

This does remind me of a thread i wanted to start, about how the only time I ever use the phrase "men" or "women" seems to involve marketing pitches for Boomers, or gay bars. It's like "Magazine for Men" or "Bars for Men" I automatically equate to "gay-targeted". I mean, almost all of the males I ever encountered above the age of 18 fall into the category of "dudes," "guys", "fellas", "bros", or "homies".

I worked with a guy who talked about how they'd go on a "men's retreat" every year, which was pretty much just a chance to head out to the Oregon deserts and bro down with buddies with dune buggies.

kingfish, Wednesday, 9 December 2009 02:10 (ten years ago) link

stole his salad

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (ten years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

8[

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:11 (ten years ago) link

https://www.youtube.com/watch?v=2bQlSr9YjLc

here's to young white dudes and maybe firefighters can earn their way in maybe

unforgivable Jaqness (tremendoid), Wednesday, 9 December 2009 02:13 (ten years ago) link

here's to assholes

omar little, Wednesday, 9 December 2009 02:14 (ten years ago) link

lol what is that music?

Dan S, Wednesday, 9 December 2009 02:16 (ten years ago) link

gbx, what kind of fork did you eat with?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:18 (ten years ago) link

if its plastic you're down to 45% man

call all destroyer, Wednesday, 9 December 2009 02:21 (ten years ago) link

being a man is about being a good human being imo

Psshaww I bet you enjoy eating salads

... with a PLASTIC FORK no doubt!

lukevalentine, Wednesday, 9 December 2009 02:24 (ten years ago) link

the real question it poses--when will derisive "latte" comments become passe?

― call all destroyer, Tuesday, December 8, 2009 6:04 PM (16 minutes ago) Bookmark

i guess when derisive salad and disco comments become passe. which if judging by the durability of hairy lesbian comments = never.

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:24 (ten years ago) link

ha lol everyone already made that joke i see

xp

lukevalentine, Wednesday, 9 December 2009 02:25 (ten years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

No, it's a perfectly acceptable bros thing.

kingfish, Wednesday, 9 December 2009 02:25 (ten years ago) link

that ad at the top is a take-you-aside-and-be-serious version of a bad standup routine

omar little, Wednesday, 9 December 2009 02:26 (ten years ago) link

Maybe you're not supposed to use utensils at all.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:27 (ten years ago) link

this IS desert season btw, no better time to throw a few cases of natty ice in the F-150, hook up the dirtbikes and roll out to glamis or gordon's well and fuckin BRO. DOWN. BRODER.

iiiijjjj, Wednesday, 9 December 2009 02:27 (ten years ago) link

that sounds awesome but i guess i'm not invited

harbl, Wednesday, 9 December 2009 02:28 (ten years ago) link

bro if you're heading out pick up some burreets or a double-double for the noshage

iiiijjjj, Wednesday, 9 December 2009 02:28 (ten years ago) link

watching an NCBSN soccer stream, just saw an advert for a testosterone supplement called 'Nugenix'

the prison planet dollar huh

imago, Sunday, 23 February 2020 17:37 (four months ago) link

idgi

El Tomboto, Sunday, 23 February 2020 17:50 (four months ago) link

Is it endorsed by Ted Nugent?

but also fuck you (unperson), Sunday, 23 February 2020 17:52 (four months ago) link

three weeks pass...

Pro Dog Raw

Being cheap is expensive (snoball), Thursday, 19 March 2020 19:10 (three months ago) link

Those are very macho dogs.

A is for (Aimless), Thursday, 19 March 2020 19:44 (three months ago) link

The kind you don't bring home to mother.

nickn, Thursday, 19 March 2020 21:39 (three months ago) link

What does the acronym BARF mean? Couldn't find it quickly on their site, and does the verb "to barf", i.e. to vomit, not exist in British English? What about the term "raw dog", i.e. to have unprotected sex?

but also fuck you (unperson), Friday, 20 March 2020 00:04 (three months ago) link

I looked it up and it stands for biologically appropriate raw food. There’s a website called BARFWORLD. Oh dear.

tokyo rosemary, Friday, 20 March 2020 01:04 (three months ago) link

as long as its just a website and not a theme park

thou shalt not covid thy neighbour's wife (darraghmac), Friday, 20 March 2020 02:00 (three months ago) link

And what a logo they have at/in BARFworld!

https://pbs.twimg.com/media/EThH0bcWoAMkfki.jpg

but also fuck you (unperson), Friday, 20 March 2020 02:02 (three months ago) link

one month passes...

Are you ready for images of the best “soap but for MEN” product you’ve ever seen? pic.twitter.com/kVAWb57UlF

— Shayna Moon, Unity Lich (@qorquiq) May 8, 2020

j., Friday, 8 May 2020 17:09 (one month ago) link

seems like real men would refuse to use body wash, it would have to be bar soap that is putty-colored and has, like, sharp edges

avellano medio inglés (f. hazel), Friday, 8 May 2020 17:20 (one month ago) link

also I'm mad they were out of Gunboat Diplomacy last time I was at the store

avellano medio inglés (f. hazel), Friday, 8 May 2020 17:21 (one month ago) link

I kinda want to know what naval supremacy smells like. (Gun oil and salt water?) There's another even sadder product in the replies:

https://pbs.twimg.com/media/EXgHw9mWAAECkmK.jpg

but also fuck you (unperson), Friday, 8 May 2020 17:24 (one month ago) link

I would have gone with "NO SAPO"

avellano medio inglés (f. hazel), Friday, 8 May 2020 17:26 (one month ago) link

STR8

the ONLY aftershave product guaranteed to not go near your balls

let me be your friend on the other end! (Karl Malone), Friday, 8 May 2020 17:27 (one month ago) link

it’s kinda annoying how target’s male toiletries section is laid out like a sharper image

brimstead, Friday, 8 May 2020 18:08 (one month ago) link

Thick attracts thicc.

pomenitul, Friday, 8 May 2020 18:09 (one month ago) link

Tbf these marketing campaigns are doing everyone a service by increasing the likelihood that basement dwellers will begin taking their personal hygiene seriously.

pomenitul, Friday, 8 May 2020 18:11 (one month ago) link

my brain has been fed a different set of inputs and when I saw “gun oil” I thought of the sex lube first

def not str8

mh, Friday, 8 May 2020 18:14 (one month ago) link

they just need to come up with something you can add to Mountain Dew that changes it into soap after it goes flat

avellano medio inglés (f. hazel), Friday, 8 May 2020 18:30 (one month ago) link

Lysol?

pomenitul, Friday, 8 May 2020 18:31 (one month ago) link

my brain has been fed a different set of inputs and when I saw “gun oil” I thought of the sex lube first

Didn't even know this product existed, but of course it does.

but also fuck you (unperson), Friday, 8 May 2020 18:55 (one month ago) link

one month passes...

Black Rifle Coffee is a Veteran Owned & Operated, Premium Coffee Company. You won't find better premium coffee at a cheaper price, and we serve those who serve. Click. Buy. Drink. Enjoy.@blckriflecoffee #blackriflecoffee

— Black Rifle Coffee (@blckriflecoffee) June 25, 2020

time is running out to pitch in $5 (Karl Malone), Friday, 26 June 2020 20:57 (one week ago) link

Black Rifle Coffee is a Veteran Owned & Operated, Premium Coffee Company. You won't find better premium coffee at a cheaper price, and we serve those who serve. Click. Buy. Drink. Enjoy.@blckriflecoffee #blackriflecoffee

— Black Rifle Coffee (@blckriflecoffee) June 25, 2020

time is running out to pitch in $5 (Karl Malone), Friday, 26 June 2020 21:01 (one week ago) link

oops, i had burning coffee all over my man hands and i freaked out

time is running out to pitch in $5 (Karl Malone), Friday, 26 June 2020 21:02 (one week ago) link

I have had this cof. It is not good. In so many ways.

mom tossed in kimchee (quincie), Saturday, 27 June 2020 01:51 (one week ago) link

lmao this reminds me of a guy I saw on Shark Tank doing the exact same thing ("veteran" coffee)

https://www.youtube.com/watch?v=pBROHQFyWEw

vision joanna newsom (Stevie D(eux)), Saturday, 27 June 2020 13:05 (one week ago) link

real men drink coffee by shooting a bullet into the bottom of the mug and sucking the liquid out like it's snakebite poison

time is running out to pitch in $5 (Karl Malone), Saturday, 27 June 2020 16:38 (one week ago) link

this is not a hot take but the branding of a lot of veteran-owned businesses is real weird.

call all destroyer, Saturday, 27 June 2020 16:48 (one week ago) link

coming soon: manly masks

“People need face coverings that make them feel stylish, cool, and — yes — even manly,” a Harvard epidemiologist wrote in the Atlantic.

Men, otherwise, are less inclined to wear masks. A recent study, co-authored by professors at Berkeley and the U.K.’s Middlesex University, found that men resisted for several reasons: They were less likely to believe they’d get sick with the coronavirus (they are actually more likely to get sick), and “Men more than women agree that wearing a face covering is shameful, not cool, a sign of weakness, and a stigma.”

As a result of this toxic mask-ulinity, we have a whole campaign dedicated to slipping men’s faces into some sexy, sexy N95s.

“Mask shaming men won’t work. Here’s what will,” read the headline of a Los Angeles Times article suggesting ways to “make masks and masculinity a better fit.”

https://www.washingtonpost.com/lifestyle/style/realmenwearmasks-may-be-helpful-but-the-fact-that-we-need-it-is-a-shame/2020/06/27/8f372340-b7eb-11ea-aca5-ebb63d27e1ff_story.html

time is running out to pitch in $5 (Karl Malone), Saturday, 27 June 2020 16:58 (one week ago) link

toxic mask-ulinity

must be tiring trying to be manly, knowing you’ll never be enough, hurting yourself & others to prove otherwise. the sweaty anxiety of this stuff just reeks

*looks at you uncomfortably*

get that vulnerability away from my manliness!! it reeks of weakness!!!

time is running out to pitch in $5 (Karl Malone), Saturday, 27 June 2020 17:18 (one week ago) link

put me in a room with 99% coronavirus molecules.

i will defeat them all

time is running out to pitch in $5 (Karl Malone), Saturday, 27 June 2020 17:18 (one week ago) link

IDG the "masks make me look weak" take, everyone I've seen in a mask looks tough as hell

american primitive stylophone (zchyrs), Saturday, 27 June 2020 21:01 (one week ago) link

this is not a hot take but the branding of a lot of veteran-owned businesses is real weird.


Yeah it’s rife in the microbrewery business it seems, in Virginia alone there are multiple ones that have vaguely fascist product names.

Boring, Maryland, Saturday, 27 June 2020 21:55 (one week ago) link

I normally bare my teeth in a gruesome death-dealing grin when I need to look tough, but the mask just covers it up and people think I'm smiling sheepishly. To make up for it I have to kick them in the nuts and give a Tarzan yodel.

the unappreciated charisma of cows (Aimless), Saturday, 27 June 2020 22:01 (one week ago) link

this is not a hot take but the branding of a lot of veteran-owned businesses is real weird.

Did we ever talk about Dog Tag Brewing?
https://i.imgur.com/Qsp2nNe.jpg

Which printed the name of a dead soldier on every "dead soldier"?
https://i.imgur.com/U7y8QPx.jpg

pplains, Saturday, 27 June 2020 23:48 (one week ago) link

Support the troops buurrrrrp

time is running out to pitch in $5 (Karl Malone), Saturday, 27 June 2020 23:52 (one week ago) link

All respect to my American friends but the worship of the military is repulsive to me. It's so clearly engineered to create a stream of willing volunteers. Watching a group of young Marines on leave, strutting around the terminal and snapping orders at desk staff in Honolulu airport, was a gross experience.

assert (MatthewK), Sunday, 28 June 2020 00:55 (one week ago) link

can’t imagine any Americans here feeling remotely disrespected by that
then again esby just popped in to shit all over bob dylan and randy Newman both so maybe?

Yanni Xenakis (Hadrian VIII), Sunday, 28 June 2020 01:01 (one week ago) link

nope no respect for military OR wack boomer penis gods here :sunglasses: :irreverant:

lumen (esby), Sunday, 28 June 2020 01:08 (one week ago) link

Ironically, there was a very strong streak of disdain for the military in the USA up to WWII. This disdain for 'the brass hats' was still endemic among enlisted men during WWII, even as the US civilian population was drifting toward a much stronger rejection of young men who were neither in the military nor doing vital war work.

The VFW was a stronghold of military worship in the Cold War, and Cold War fears drove the public toward a greater acceptance of the military as 'guardians', but the disdain of the conscript for the US military was still quite pronounced right up to the end of the Vietnam War.

Ever since conscription ended and the all-volunteer military replaced it, the jingos have steadily succeeded in making "the troops" sacrosanct. Even a lot of "the troops" now embrace this mythmaking (though not all of them by any means). Compared to most of US history, the current prestige attached to the military is an anomaly, but I don't see it ending any time soon.

the unappreciated charisma of cows (Aimless), Sunday, 28 June 2020 01:09 (one week ago) link

You mean you want the troops to die? Probably at the hands of terrorists? It’s either that or total domination, choose your side

time is running out to pitch in $5 (Karl Malone), Sunday, 28 June 2020 01:42 (one week ago) link

By the way, ILM, it is very disrespectful to have all these best ever polls, and the National Anthem isn’t even nominated.

time is running out to pitch in $5 (Karl Malone), Sunday, 28 June 2020 01:44 (one week ago) link

yeah you've got a good point KM!
I remember the shock at hearing airport announcements inviting service personnel to board the aircraft first - the Australian govt tried it here and the national howl of disgust shut it down pretty quick.

assert (MatthewK), Sunday, 28 June 2020 01:58 (one week ago) link

LAX - hearing how free showers are available to the military in the Bob Hope Lounge or whatever the hell I was hearing in my jetlagged fever dreams.

pplains, Sunday, 28 June 2020 02:01 (one week ago) link


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