marketing of masculinity

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fucking hell

sleeve, Wednesday, 9 December 2009 01:08 (nine years ago) link

what clothing company is that for?

sleeve, Wednesday, 9 December 2009 01:09 (nine years ago) link

that commercial : /

omar little, Wednesday, 9 December 2009 01:10 (nine years ago) link

5 seconds after it ends a bunch of russian mob dudes come in blazing

omar little, Wednesday, 9 December 2009 01:12 (nine years ago) link

looool

unified theory of objectionable thoughts (latebloomer), Wednesday, 9 December 2009 01:14 (nine years ago) link

That ad makes me want to cut off my own dick.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:15 (nine years ago) link

THERE WAS A TIME WHEN

Matt P, Wednesday, 9 December 2009 01:15 (nine years ago) link

* Men
* Women
* Fit Guide
* Man-ifesto

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:16 (nine years ago) link

dos equis most interesting man commercials to thread

xp btw Hoot thinking that thought makes you cRaZy

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 01:16 (nine years ago) link

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaargh thank you for bringing this to my attention

102. LJ: British. 5. (acoleuthic), Wednesday, 9 December 2009 01:17 (nine years ago) link

dos equis ads are at least pretty tongue-in-cheek

omar little, Wednesday, 9 December 2009 01:17 (nine years ago) link

http://contexts.org/socimages/tag/gender-masculinity/

harbl, Wednesday, 9 December 2009 01:19 (nine years ago) link

Holding Doors Open For Women

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:20 (nine years ago) link

being a man is about being a good human being imo

Matt P, Wednesday, 9 December 2009 01:21 (nine years ago) link

maybe dockers will help u

Matt P, Wednesday, 9 December 2009 01:21 (nine years ago) link

this makes me think of some of the things Susan Faludi talks about in her book Stiffed, which is like ten years old now, about how men were the next great unexploited fashion/beauty market.

sleeve, Wednesday, 9 December 2009 01:22 (nine years ago) link

Aren't Dockers for middle-aged fat-asses?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:22 (nine years ago) link

idk but the point is to feel cool when you buy them

sleeve, Wednesday, 9 December 2009 01:26 (nine years ago) link

Aren't Dockers for middle-aged fat-asses?

― uninspired girls rejoice!!! (Hoot Smalley), Tuesday, December 8, 2009 7:22 PM (9 minutes ago) Bookmark Suggest Ban Permalink

u are the target audience

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (nine years ago) link

"actually -- little known historical fact that, when men were men, prior to disco, khakis were only worny by the ruggedest of bros"

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (nine years ago) link

Virtually the same style:

https://www.youtube.com/watch?v=Fl6ZAXytvjY

Cosmic Ugg (S-), Wednesday, 9 December 2009 01:35 (nine years ago) link

this is the point at which everybody who made "ironic" lol sexism joaks in the 90s & 00s now has to pay for it by gouging their eyes out and dancing on them

ow my eyes

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:02 (nine years ago) link

thank god i was an adolescent and actually sexist, whew

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:04 (nine years ago) link

that khakis ad is so preposterous i cannot imagine taking it srsly on any level

call all destroyer, Wednesday, 9 December 2009 02:04 (nine years ago) link

the real question it poses--when will derisive "latte" comments become passe?

call all destroyer, Wednesday, 9 December 2009 02:04 (nine years ago) link

when will it be ok for men to eat salad again? how do you guys live on these all steak diets

harbl, Wednesday, 9 December 2009 02:06 (nine years ago) link

just had my 17th heart attack tbh

call all destroyer, Wednesday, 9 December 2009 02:07 (nine years ago) link

i had a (bison) steak AND a salad for dinner tonight i will have you know

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:08 (nine years ago) link

so you are like 50% man now

call all destroyer, Wednesday, 9 December 2009 02:10 (nine years ago) link

killed a man, too

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (nine years ago) link

This does remind me of a thread i wanted to start, about how the only time I ever use the phrase "men" or "women" seems to involve marketing pitches for Boomers, or gay bars. It's like "Magazine for Men" or "Bars for Men" I automatically equate to "gay-targeted". I mean, almost all of the males I ever encountered above the age of 18 fall into the category of "dudes," "guys", "fellas", "bros", or "homies".

I worked with a guy who talked about how they'd go on a "men's retreat" every year, which was pretty much just a chance to head out to the Oregon deserts and bro down with buddies with dune buggies.

kingfish, Wednesday, 9 December 2009 02:10 (nine years ago) link

stole his salad

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (nine years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

8[

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:11 (nine years ago) link

https://www.youtube.com/watch?v=2bQlSr9YjLc

here's to young white dudes and maybe firefighters can earn their way in maybe

unforgivable Jaqness (tremendoid), Wednesday, 9 December 2009 02:13 (nine years ago) link

here's to assholes

omar little, Wednesday, 9 December 2009 02:14 (nine years ago) link

lol what is that music?

Dan S, Wednesday, 9 December 2009 02:16 (nine years ago) link

gbx, what kind of fork did you eat with?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:18 (nine years ago) link

if its plastic you're down to 45% man

call all destroyer, Wednesday, 9 December 2009 02:21 (nine years ago) link

being a man is about being a good human being imo

Psshaww I bet you enjoy eating salads

... with a PLASTIC FORK no doubt!

lukevalentine, Wednesday, 9 December 2009 02:24 (nine years ago) link

the real question it poses--when will derisive "latte" comments become passe?

― call all destroyer, Tuesday, December 8, 2009 6:04 PM (16 minutes ago) Bookmark

i guess when derisive salad and disco comments become passe. which if judging by the durability of hairy lesbian comments = never.

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:24 (nine years ago) link

ha lol everyone already made that joke i see

xp

lukevalentine, Wednesday, 9 December 2009 02:25 (nine years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

No, it's a perfectly acceptable bros thing.

kingfish, Wednesday, 9 December 2009 02:25 (nine years ago) link

that ad at the top is a take-you-aside-and-be-serious version of a bad standup routine

omar little, Wednesday, 9 December 2009 02:26 (nine years ago) link

Maybe you're not supposed to use utensils at all.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:27 (nine years ago) link

this IS desert season btw, no better time to throw a few cases of natty ice in the F-150, hook up the dirtbikes and roll out to glamis or gordon's well and fuckin BRO. DOWN. BRODER.

iiiijjjj, Wednesday, 9 December 2009 02:27 (nine years ago) link

that sounds awesome but i guess i'm not invited

harbl, Wednesday, 9 December 2009 02:28 (nine years ago) link

bro if you're heading out pick up some burreets or a double-double for the noshage

iiiijjjj, Wednesday, 9 December 2009 02:28 (nine years ago) link

I woulda thought sharing all the products (as we do) is a "masculine" attitude, in that the "man" is not supposed to care about this stuff.

― L'assie (Euler), Wednesday, 31 July 2019 09:58 (four hours ago) bookmarkflaglink

arah look if a man takes a shower in a forest, is he still wrong etc

phil neville jacket (darraghmac), Wednesday, 31 July 2019 14:00 (three weeks ago) link

it depends on whether or not a WWI battle was fought in the forest

Karl Malone, Wednesday, 31 July 2019 14:28 (three weeks ago) link

I mean, yeah we share some things sometimes but I guess there are things that I’m just crazy about like e.g. SheaMoisture foaming face wash is my religion.

brimstead, Wednesday, 31 July 2019 15:00 (three weeks ago) link

I’m really “sensitive” towards smells or whatever too

brimstead, Wednesday, 31 July 2019 15:02 (three weeks ago) link

A lot of this new “masculine” stuff still just smells like locker rooms

brimstead, Wednesday, 31 July 2019 15:02 (three weeks ago) link

Wonder if there's any Garnier that comes in Pine Tar.

pplains, Wednesday, 31 July 2019 15:45 (three weeks ago) link

nah just the laborer tar they normally use

phil neville jacket (darraghmac), Wednesday, 31 July 2019 16:06 (three weeks ago) link

the shower in one of my college-era bathrooms had a distinctly floral smell due to one (male) roommate who preferred herbal essences shampoo

the market segmentation of MAN products has led to a weird reconfiguration of stores where there's now two separate aisles with deodorant, meaning retailers have to choose whether brands that were relatively gender-neutral (in their marketing) get stocked in two aisles or one. I'm guessing there'll be a reversal in marketing and organization in a few years

untuned mass damper (mh), Wednesday, 31 July 2019 17:34 (three weeks ago) link

They should organize deodorant by scents and strength. I don't buy or regularly use deodorant so will use my spouse's if it's an extreme need. He tries to buy stuff that the smell doesn't repel me since I am at his armpit height anyway. But most deodorant smells like trash. It burns my eyes.

Yerac, Wednesday, 31 July 2019 17:44 (three weeks ago) link

reminded, and not for the first time on this thread probably, of Paul Newman declaring in Blaze that his political opponent is "the kind of man that puts sticky stuff under his arms!"

Li'l Brexit (Tracer Hand), Wednesday, 31 July 2019 17:54 (three weeks ago) link

yeah the separate aisles thing is infuriating at my local target because the “men’s” shit is like 8 aisles away from everything else

brimstead, Wednesday, 31 July 2019 18:37 (three weeks ago) link

Ok, I will admit that the JÅSÖN “men’s forest fresh” deodorant is absolutely amazing and smells more like fresh produce than manly wood or whatever

brimstead, Wednesday, 31 July 2019 18:41 (three weeks ago) link

there's now two separate aisles with deodorant, meaning retailers have to choose whether brands that were relatively gender-neutral (in their marketing) get stocked in two aisles or one. I'm guessing there'll be a reversal in marketing and organization in a few years

― untuned mass damper (mh), Wednesday, July 31, 2019 12:34 PM (one hour ago) bookmarkflaglink

Yes, as I've mentioned somewhere (possibly itt), I've used the same deodorant for maybe 25 years and it has shifted back and forth between 'unisex' and 'ladies only' several times over that span. AFAICT it is currently unisex but I must travel to the ladies aisle to procure it and therefore must noisily devour a raw steak on the way to keep my testes from permanently retreating into my body cavity

Apprentice Taintjazzler (Old Lunch), Wednesday, 31 July 2019 18:48 (three weeks ago) link

which one is that?

Yerac, Wednesday, 31 July 2019 18:50 (three weeks ago) link

i make my own homemade unisex deodorant and haven't shopped in either aisle for deodorant for years! hmu if you want some, i am making a batch soon! it was merch for my band that has since fizzled due to geographical challenges.

weird woman in a bar (La Lechera), Wednesday, 31 July 2019 18:51 (three weeks ago) link

xpost Degree something. Shower Fresh, maybe? Not sure of the name. Like obscenity, I know it when I see it.

Apprentice Taintjazzler (Old Lunch), Wednesday, 31 July 2019 18:52 (three weeks ago) link

new, EXTREME Degree! you want to survive extreme temperatures becoming more common and more extreme, if that global warming bullshit hoax turns out to be true?? You better get EXTREME

Karl Malone, Wednesday, 31 July 2019 19:09 (three weeks ago) link

OBSCENE DEGREE

kinder, Wednesday, 31 July 2019 19:11 (three weeks ago) link

Lava should jump into the antiperspirant game, whip up an 'extra coarse' formula for REAL MEN that leaves your pits a tattered ruin.

Apprentice Taintjazzler (Old Lunch), Wednesday, 31 July 2019 19:12 (three weeks ago) link

"dook cannon" is the term we used as kids for someone at the pool who had diarrhea.

the girl from spirea x (f. hazel), Wednesday, 31 July 2019 19:17 (three weeks ago) link

doo doo shark

Yerac, Wednesday, 31 July 2019 19:32 (three weeks ago) link

i make my own homemade unisex deodorant and haven't shopped in either aisle for deodorant for years! hmu if you want some, i am making a batch soon!

i have tried it! it has a nice smell!

sarahell, Wednesday, 31 July 2019 20:14 (three weeks ago) link

LL, I need to read some tantalizing copy about your unisex deodorant.

Yerac, Wednesday, 31 July 2019 20:28 (three weeks ago) link

Suitable for any human armpit ISO odor control, [my band's name] deodorant is handcrafted from natural emollients, a custom blend of essential oils, and odor-absorbing agents to keep you smelling fresh under stress. Product is vegan, sold in travel-friendly small glass jars, and is refillable for locals.

That's about the best I can do to tantalize without listing ingredients. I have a little poster + a picture of the product with the poster but I would rather not post it bc tbh idk how to post a photo from my phone to ilx anymore

weird woman in a bar (La Lechera), Wednesday, 31 July 2019 21:42 (three weeks ago) link

but will it get us laid? and can you mix in some bacon grease?

Yerac, Wednesday, 31 July 2019 22:05 (three weeks ago) link

Made with old fashioned bacon grease and human ingenuity, [my band’s name] deodorant will control yr stench & still blast your unique musk to attract the partner of your dreams.

weird woman in a bar (La Lechera), Wednesday, 31 July 2019 22:39 (three weeks ago) link

why am i thinking of dicks coated in bacon grease. ... thanks.

sarahell, Wednesday, 31 July 2019 23:42 (three weeks ago) link

as in "thanks, brain!" not "thanks, LL"

sarahell, Wednesday, 31 July 2019 23:42 (three weeks ago) link

dumping that jar of stoveside rendered bacon fat over my areas

untuned mass damper (mh), Thursday, 1 August 2019 03:57 (three weeks ago) link

I only use vegan bacon grease in my deodorant.

pplains, Thursday, 1 August 2019 12:39 (three weeks ago) link

Then good news fellas!! This deodorant is for you! Road tested by men and women, it will tamp down your malodorousness and showcase what makes you special!!

weird woman in a bar (La Lechera), Thursday, 1 August 2019 12:43 (three weeks ago) link

Native brand deodorants are good for you and also smell good. My wife and I got a sampler box and it turns out I kinda like the floral ones, like hibiscus and cucumber or whatever, which has a civilizing effect on my manfunk. and my wife digs the more neutral scents ones, like cedar and lemon. the musky bro-ish flavors popped-collar scents are still unused.

Also, native manufacturer seasonal scents like blackberry sage that I would eat with a spoon if that weren’t weird.

rb (soda), Thursday, 1 August 2019 16:07 (three weeks ago) link

is cucumber considered floral?

sarahell, Thursday, 1 August 2019 16:12 (three weeks ago) link

I've been getting these goddamn Dr. Squatch ads on YouTube all week. I guess they aren't new, but it's the first time I've seen them.

https://www.youtube.com/watch?v=cjEK7qQKRDY

☮ (peace, man), Friday, 2 August 2019 11:21 (three weeks ago) link

I actually use Stirling shaving soap. And yeah, some of their scents have names like Executive Man or have a picture of a lumberjack on them or whatever, but they have fruity scents too and at least one specifically targeted toward women. I don't really care about the scents, so I just use their Naked and Smooth unscented variety. It makes a great lather anyway.

https://www.stirlingsoap.com/collections/shave-soap

☮ (peace, man), Friday, 2 August 2019 11:51 (three weeks ago) link

I don't know if it lacks magical shaving properties but I've just been using dr bronners when I trim up my neck

untuned mass damper (mh), Friday, 2 August 2019 17:08 (three weeks ago) link

I was irritated by the beer in a plastic cup and where he pointed to the liver in that Dr Squatch video.

Yerac, Friday, 2 August 2019 18:02 (three weeks ago) link

Bronners has a purpose-made shaving soap now that rules. I like wood, herb, and citrus scent tones and my partner likes more flowery ones, but she usually steals my deo (with silly macho packing) anyway.

Three Word Username, Friday, 2 August 2019 18:22 (three weeks ago) link

i just go by what it says on the bronners soap label and i use it as shower-gel, mouthwash, shampoo, prophylactic, laundry detergent, shaving oil, abortifacient, floor cleaner, and douche. i also now ascribe to an idiosyncratic syncretic abrahamic religion

bookmarkflaglink (jim in vancouver), Friday, 2 August 2019 18:27 (three weeks ago) link

The only time I ever tried Bronners it reminded me of furniture polish or something.

☮ (peace, man), Friday, 2 August 2019 18:28 (three weeks ago) link

I had a bf in college that used it. ... I did wish he would use it more often (not the most hygienic guy) ... but I had no problem w/the effect or smell

sarahell, Friday, 2 August 2019 18:30 (three weeks ago) link

I like dr bronners. It's perfect for long hiking/camping trips to use for everything.

Yerac, Friday, 2 August 2019 18:33 (three weeks ago) link

I thought about this thread at the Drab Majesty show, where I saw a couple dudes wearing tactical kilts. I wanted to ask them about their EDC sporrans. Also a lady with Sisters of Mercy logo earrings, but that's off-topic.

the girl from spirea x (f. hazel), Friday, 2 August 2019 19:10 (three weeks ago) link

we could tie the earrings into a discussion of goth masculinity

sarahell, Friday, 2 August 2019 19:12 (three weeks ago) link

and my teenage dream of having a bf/husband to share black kohl eyeliner with lol

sarahell, Friday, 2 August 2019 19:13 (three weeks ago) link

two weeks pass...

Thinking of starting a skincare range, for men. To market it to men, the main ingredient will be gravel.

It will contain microparticles of gravel, or "microgravel".

I'll call the product Mangravel.

— twitch.tv/Limmy (@DaftLimmy) August 18, 2019

The packaging will say "Are you man enough? Man up. Call yourself a man? You're no man"

— twitch.tv/Limmy (@DaftLimmy) August 18, 2019

bookmarkflaglink (jim in vancouver), Monday, 19 August 2019 18:37 (six days ago) link

Mike Gravel

nickn, Monday, 19 August 2019 18:56 (six days ago) link

Someone's never heard of Lava. Call me when you upgrade to glass, bruh.

Amply Drizzled with Pure Luxury (Old Lunch), Monday, 19 August 2019 19:00 (six days ago) link

New loofa for mens which is just ball of razor wire drenched in vinegar.

Amply Drizzled with Pure Luxury (Old Lunch), Monday, 19 August 2019 19:03 (six days ago) link

Dove makes soap marketed to men, I've bought it when it's been on sale. The packaging design makes it look like Starcraft soap. I think they also know that men think if they use all the various products by a single company they will, like a video game's set armor, get additional charisma and strength buffs.

the girl from spirea x (f. hazel), Monday, 19 August 2019 20:29 (six days ago) link


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