marketing of masculinity

Message Bookmarked
Bookmark Removed

fucking hell

sleeve, Wednesday, 9 December 2009 01:08 (eleven years ago) link

what clothing company is that for?

sleeve, Wednesday, 9 December 2009 01:09 (eleven years ago) link

that commercial : /

omar little, Wednesday, 9 December 2009 01:10 (eleven years ago) link

5 seconds after it ends a bunch of russian mob dudes come in blazing

omar little, Wednesday, 9 December 2009 01:12 (eleven years ago) link

looool

unified theory of objectionable thoughts (latebloomer), Wednesday, 9 December 2009 01:14 (eleven years ago) link

That ad makes me want to cut off my own dick.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:15 (eleven years ago) link

http://www.us.dockers.com/season/landing.aspx

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:15 (eleven years ago) link

THERE WAS A TIME WHEN

Matt P, Wednesday, 9 December 2009 01:15 (eleven years ago) link

* Men
* Women
* Fit Guide
* Man-ifesto

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:16 (eleven years ago) link

dos equis most interesting man commercials to thread

xp btw Hoot thinking that thought makes you cRaZy

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 01:16 (eleven years ago) link

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaargh thank you for bringing this to my attention

102. LJ: British. 5. (acoleuthic), Wednesday, 9 December 2009 01:17 (eleven years ago) link

dos equis ads are at least pretty tongue-in-cheek

omar little, Wednesday, 9 December 2009 01:17 (eleven years ago) link

http://contexts.org/socimages/tag/gender-masculinity/

harbl, Wednesday, 9 December 2009 01:19 (eleven years ago) link

Holding Doors Open For Women

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:20 (eleven years ago) link

being a man is about being a good human being imo

Matt P, Wednesday, 9 December 2009 01:21 (eleven years ago) link

maybe dockers will help u

Matt P, Wednesday, 9 December 2009 01:21 (eleven years ago) link

this makes me think of some of the things Susan Faludi talks about in her book Stiffed, which is like ten years old now, about how men were the next great unexploited fashion/beauty market.

sleeve, Wednesday, 9 December 2009 01:22 (eleven years ago) link

Aren't Dockers for middle-aged fat-asses?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:22 (eleven years ago) link

idk but the point is to feel cool when you buy them

sleeve, Wednesday, 9 December 2009 01:26 (eleven years ago) link

Aren't Dockers for middle-aged fat-asses?

― uninspired girls rejoice!!! (Hoot Smalley), Tuesday, December 8, 2009 7:22 PM (9 minutes ago) Bookmark Suggest Ban Permalink

u are the target audience

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (eleven years ago) link

"actually -- little known historical fact that, when men were men, prior to disco, khakis were only worny by the ruggedest of bros"

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (eleven years ago) link

Virtually the same style:

https://www.youtube.com/watch?v=Fl6ZAXytvjY

Cosmic Ugg (S-), Wednesday, 9 December 2009 01:35 (eleven years ago) link

this is the point at which everybody who made "ironic" lol sexism joaks in the 90s & 00s now has to pay for it by gouging their eyes out and dancing on them

ow my eyes

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:02 (eleven years ago) link

thank god i was an adolescent and actually sexist, whew

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:04 (eleven years ago) link

that khakis ad is so preposterous i cannot imagine taking it srsly on any level

call all destroyer, Wednesday, 9 December 2009 02:04 (eleven years ago) link

the real question it poses--when will derisive "latte" comments become passe?

call all destroyer, Wednesday, 9 December 2009 02:04 (eleven years ago) link

when will it be ok for men to eat salad again? how do you guys live on these all steak diets

harbl, Wednesday, 9 December 2009 02:06 (eleven years ago) link

just had my 17th heart attack tbh

call all destroyer, Wednesday, 9 December 2009 02:07 (eleven years ago) link

i had a (bison) steak AND a salad for dinner tonight i will have you know

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:08 (eleven years ago) link

so you are like 50% man now

call all destroyer, Wednesday, 9 December 2009 02:10 (eleven years ago) link

killed a man, too

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (eleven years ago) link

This does remind me of a thread i wanted to start, about how the only time I ever use the phrase "men" or "women" seems to involve marketing pitches for Boomers, or gay bars. It's like "Magazine for Men" or "Bars for Men" I automatically equate to "gay-targeted". I mean, almost all of the males I ever encountered above the age of 18 fall into the category of "dudes," "guys", "fellas", "bros", or "homies".

I worked with a guy who talked about how they'd go on a "men's retreat" every year, which was pretty much just a chance to head out to the Oregon deserts and bro down with buddies with dune buggies.

kingfish, Wednesday, 9 December 2009 02:10 (eleven years ago) link

stole his salad

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (eleven years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

8[

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:11 (eleven years ago) link

https://www.youtube.com/watch?v=2bQlSr9YjLc

here's to young white dudes and maybe firefighters can earn their way in maybe

unforgivable Jaqness (tremendoid), Wednesday, 9 December 2009 02:13 (eleven years ago) link

here's to assholes

omar little, Wednesday, 9 December 2009 02:14 (eleven years ago) link

lol what is that music?

Dan S, Wednesday, 9 December 2009 02:16 (eleven years ago) link

gbx, what kind of fork did you eat with?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:18 (eleven years ago) link

if its plastic you're down to 45% man

call all destroyer, Wednesday, 9 December 2009 02:21 (eleven years ago) link

being a man is about being a good human being imo

Psshaww I bet you enjoy eating salads

... with a PLASTIC FORK no doubt!

lukevalentine, Wednesday, 9 December 2009 02:24 (eleven years ago) link

the real question it poses--when will derisive "latte" comments become passe?

― call all destroyer, Tuesday, December 8, 2009 6:04 PM (16 minutes ago) Bookmark

i guess when derisive salad and disco comments become passe. which if judging by the durability of hairy lesbian comments = never.

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:24 (eleven years ago) link

ha lol everyone already made that joke i see

xp

lukevalentine, Wednesday, 9 December 2009 02:25 (eleven years ago) link

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

No, it's a perfectly acceptable bros thing.

kingfish, Wednesday, 9 December 2009 02:25 (eleven years ago) link

that ad at the top is a take-you-aside-and-be-serious version of a bad standup routine

omar little, Wednesday, 9 December 2009 02:26 (eleven years ago) link

Maybe you're not supposed to use utensils at all.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:27 (eleven years ago) link

this IS desert season btw, no better time to throw a few cases of natty ice in the F-150, hook up the dirtbikes and roll out to glamis or gordon's well and fuckin BRO. DOWN. BRODER.

iiiijjjj, Wednesday, 9 December 2009 02:27 (eleven years ago) link

that sounds awesome but i guess i'm not invited

harbl, Wednesday, 9 December 2009 02:28 (eleven years ago) link

bro if you're heading out pick up some burreets or a double-double for the noshage

iiiijjjj, Wednesday, 9 December 2009 02:28 (eleven years ago) link

the promotional video is really something
https://vimeo.com/333473257

the serious avant-garde universalist right now (forksclovetofu), Friday, 15 January 2021 20:17 (six months ago) link

Gotta say they have the 'tactical look' down pat - all clunky black metal with knobby knurls. Everything else about that pen is pure foolishness that would only appeal to an 11 or 12 year old boy's mentality.

Respectfully Yours, (Aimless), Friday, 15 January 2021 20:59 (six months ago) link

it's hard to deny the appeal of putting together emergency kits for your car or bugout bags for weather emergencies, it pushes a lot of modern buttons - soothing anxiety about an uncertain future, buying stuff (probably the real heart of the exercise), affirming your identity (which as we've discussed revolves around being competent). I don't know at what point it crosses a line. even I've put together a backpack of goodies for when I go hiking, and I won't pretend it wasn't a lot of fun deciding what I needed and getting it all together.

thousand-yard spiral stairs (f. hazel), Friday, 15 January 2021 21:15 (six months ago) link

counterpoint: it's easy for me to deny the appeal of any of that, lol

map, Friday, 15 January 2021 21:16 (six months ago) link

Part of competence is distinguishing what is useful and needed from fantasy-based frippery. Because I hike in the Pacific Northwest temperate rain forest, I often bring an umbrella if the weather is showery. It isn't a tactical umbrella with LED light and retractable sword point, as used by Navy Seals, though.

Respectfully Yours, (Aimless), Friday, 15 January 2021 21:23 (six months ago) link

you're talking about actual competence, I'm talking about identity and the fantasy of competence. and on a personal note, I would love a quality umbrella with a bright LED flashlight in the handle!

thousand-yard spiral stairs (f. hazel), Friday, 15 January 2021 21:29 (six months ago) link

nah. unless the led light were entirely separable, every time you needed to point the beam at something, you'd be stuck choosing whether to have the umbrella or the flashlight properly positioned. if the led is entirely separable you may as well just have a separate led flashlight altogether. That is cheaper and more versatile. I have a pocket-sized one I carry that comes in handy fairly often and I don't need to carry the umbrella to have it.

Respectfully Yours, (Aimless), Friday, 15 January 2021 22:08 (six months ago) link

I'm picturing a 90-degree angle flashlight in the handle so you could use the umbrella and aim the flashlight forward at the same time

thousand-yard spiral stairs (f. hazel), Friday, 15 January 2021 22:52 (six months ago) link

My buyout bag is just weed, Smirnoff, and cash

alpaca lips now (Ye Mad Puffin), Friday, 15 January 2021 23:11 (six months ago) link

Gah bugout

alpaca lips now (Ye Mad Puffin), Friday, 15 January 2021 23:11 (six months ago) link

Ive had design meetings where transcripts wouldnt necessarily read too differently to the last seven-odd posts itt

spaghetti connemara (darraghmac), Saturday, 16 January 2021 02:02 (six months ago) link

Never let a room full of people who need something brainstorm about what they need, imo.

Canon in Deez (silby), Saturday, 16 January 2021 02:08 (six months ago) link

Nobody ever seems to consider what would actually happen to a brain in a storm, tbh

spaghetti connemara (darraghmac), Saturday, 16 January 2021 02:14 (six months ago) link

Odd, that lightning storm seemed to vivify the brain of Frankenstein's monster.

Respectfully Yours, (Aimless), Saturday, 16 January 2021 02:16 (six months ago) link

what would i need in a buyout bag. Hmmmmmmm

maf you one two (maffew12), Saturday, 16 January 2021 02:41 (six months ago) link

Ive had design meetings where transcripts wouldnt necessarily read too differently to the last seven-odd posts itt

I'll invoice you via email, I need money to buy a flashlight full of mace and astronaut ice cream

thousand-yard spiral stairs (f. hazel), Saturday, 16 January 2021 03:15 (six months ago) link

three weeks pass...

https://i.imgur.com/bwMVIR3.png

difficult listening hour, Tuesday, 9 February 2021 21:13 (five months ago) link

I can't remember the product that was promoted in the Super Bowl ad – something about showering in the forest – but I seriously thought it was a parody until the very end.

pplains, Tuesday, 9 February 2021 21:16 (five months ago) link

this one

https://www.youtube.com/watch?v=vDHNMqOLw_o

pplains, Tuesday, 9 February 2021 21:18 (five months ago) link

uh

Hello Nice FBI Lady (DJP), Tuesday, 9 February 2021 21:21 (five months ago) link

It's a men's hygiene product that dares to admit it has nothing to offer you but a rich sense of its own comedic value.

Compromise isn't a principle, it's a method (Aimless), Tuesday, 9 February 2021 21:41 (five months ago) link

two months pass...

this... seems like a sex thing.

cat, Wednesday, 14 April 2021 02:17 (three months ago) link

yeah

John Cooper of Christian rock band Skillet (map), Wednesday, 14 April 2021 02:21 (three months ago) link

as opposed to a gender thing, that is. though there is certainly some significant gender stuff mixed in with this sex stuff, all dumped into a dog bowl with "MAN" stenciled on the side in manly prison-esque font, the prison of dehumanizing masculine expectations etc.

i kind of want one but my partner might get the wrong idea.

cat, Wednesday, 14 April 2021 02:22 (three months ago) link

Uh-oh! A rival enters the territory...

https://i.imgur.com/jb7hKWj.jpg

pplains, Wednesday, 14 April 2021 03:10 (three months ago) link

I thought you meant “a sex thing” in the “my mistress makes me eat out of this bowl during our sessions” sense.

but also fuck you (unperson), Wednesday, 14 April 2021 03:44 (three months ago) link

that is what i meant! is there a word for sexual activity that doesn't include the "sex" part, since it's still so often bound up with gender? aside from, like, "fucking".

"this seems like a sexual activity thing"

"this seems like a fucking thing"

"this seems like a coitus thing"

or i guess in this instance "this seems like a fetish thing" could have worked, but the question still stands because i am drawing a blank

cat, Wednesday, 14 April 2021 07:26 (three months ago) link

My brain was not working properly last night; I thought you meant it in some "sex vs gender" way.

but also fuck you (unperson), Wednesday, 14 April 2021 11:04 (three months ago) link

It's true, a real hungry man can hold 20 ounces.

pplains, Wednesday, 14 April 2021 12:19 (three months ago) link

xpost oic. but this is why we need another sex word, too much confusion/overlap! Orgasmic Gratification or its mellifluous portmanteau "orgrat" is what i'm threatening to use until i find something better.

"this... seems like an orgrat thing"

why yes i am a modern day shakespeare, thank you for noticing

cat, Wednesday, 14 April 2021 18:10 (three months ago) link

i thought you were a cat

John Cooper of Christian rock band Skillet (map), Wednesday, 14 April 2021 18:12 (three months ago) link

*tries to figure out how to fold-up map again*

Zach_TBD (Karl Malone), Wednesday, 14 April 2021 18:14 (three months ago) link

*misses free throw*

Zach_TBD (Karl Malone), Wednesday, 14 April 2021 18:14 (three months ago) link

ONCE UPON A TIME, MEN ATE OUT OF THE BOWL

Guayaquil (eephus!), Wednesday, 14 April 2021 18:16 (three months ago) link

you don't understand, MAN is the name of my dog

superdeep borehole (harbl), Wednesday, 14 April 2021 18:21 (three months ago) link

lmao

John Cooper of Christian rock band Skillet (map), Wednesday, 14 April 2021 18:23 (three months ago) link

man, no!
no man

John Cooper of Christian rock band Skillet (map), Wednesday, 14 April 2021 18:23 (three months ago) link

one month passes...

Absolutely dying at the concept of tactical gummy bears but the copy makes it even funnier pic.twitter.com/FQFQSl2wrJ

— show me that gabagool (@mustachetoilet) May 25, 2021

when you're out on a mission to kill, and you need to be able to count on yr gummie bears

Karl Malone, Friday, 28 May 2021 17:24 (two months ago) link

that is what i meant! is there a word for sexual activity that doesn't include the "sex" part, since it's still so often bound up with gender? aside from, like, "fucking".

"this seems like a sexual activity thing"

"this seems like a fucking thing"

"this seems like a coitus thing"

or i guess in this instance "this seems like a fetish thing" could have worked, but the question still stands because i am drawing a blank

― cat, Wednesday, April 14, 2021 3:26 AM (one month ago) bookmarkflaglink

Gender performance, maybe? Most (all?) of the items in this thread seem to be banking on the idea that certain men will pay a premium to not consume or do anything cursed with female associations.

Infanta Terrible (j.lu), Friday, 28 May 2021 18:57 (two months ago) link

xp - apparently they were anticipating a deluge of returns due to "heat shield packaging failure"

what's with all the (joke) anti-gay stuff in the comments like "Don't eat regular gummy bears like some homo!!! NO REFUNDS"? Does the world of tactical gear sales intersect with homophobia?

worth her weight in dogecoin (Lee626), Friday, 28 May 2021 20:53 (two months ago) link

I'd be surprised if it didn't?

Clara Lemlich stan account (silby), Friday, 28 May 2021 21:08 (two months ago) link

Gummy bears are fine, gummy worms might as well be tiny soft dicks.

Joe Bombin (milo z), Friday, 28 May 2021 22:07 (two months ago) link

one month passes...

This brand name popped into my head one day....and I looked up in TESS and it's not trademarked:

Brobiotics

should I form the worst startup ever?

guys

let's talk about GUT health.

new dannon for men is specially formulated to deliver optimal gut performance in a portable, TACTICAL yogurt capsule.

class project pat (m bison), Monday, 19 July 2021 21:06 (two weeks ago) link

hell yeah

Meaty, manly dumps like your father used to take... where have they gone?

Yours in Sorrow, A Schoolboy: (forksclovetofu), Friday, 23 July 2021 03:42 (one week ago) link

I still make a splash

Z_TBD (Karl Malone), Friday, 23 July 2021 03:57 (one week ago) link

ew

Linda and Jodie Rocco (map), Friday, 23 July 2021 04:37 (one week ago) link


You must be logged in to post. Please either login here, or if you are not registered, you may register here.