I HATE APPLE

I remember when the super drive came out, it was like “this can do everything I need, I’ll never need anything else” lol

I still have and use my iPod for music. Its battery is fine

They sound better than the phones imho

Almost bought one of those transparent mod refurb ones

absolute psycho shit

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG

— Tim Cook (@tim_cook) May 7, 2024

whole lot of people angry about that commercial online due to the implication it's advocating throwing away traditional means of cultural production and cultural artifacts

honestly I think the ad agency people watched a bunch of those crush videos that get a lot of engagement on instagram/tiktok/etc
and were thinking "we're compressing this all into the iPad"

(I think it's not a good ad)

wow terrible ad

At least it's inspired by hydraulic press crushing videos instead of sexy feet crushing videos.

really upsetting ad

hahaha wow wtf were they thinking

honestly made me hate apple in a visceral way that not even years of dumb icloud bugs could manage

even the stablecoin techno optimist blue checks replying to that think it's bad

otm

The very existence of this ad⁠—all the hoops it had to go through in its creation before getting to the point where it was personally promoted by this CEO, all the people who thought 'yes, this is good'—says more than thousands of words could about how tech sees the world. https://t.co/tMrfrzsJ0n

— Osita Nwanevu (@OsitaNwanevu) May 8, 2024

there's even a little animated character that looks up in horror and then is presumably crushed??

Hasn't Apple's attitude toward creative people been "We will crush you and you will thank us" for like two decades at this point? It certainly feels that way, and it's not like I'm gonna stop using their products.

i always thought i'd find it impossibble to pivot away from using their products but my wife has successfully managed to do it relatively painlessly and i think i will try to follow her lead. awful, awful company.

no it's been "here's to the dreamers" and everybody's cool and boppin around and expressing their own unique bohemian identities via apple products. apple famously said their mission isn't to make great computers it's to change the world. i mean whatever their mission is obviously to make a shitload of money but this ad is just a leeeetle bit inconsistent

xpost

really wonder if apple will turn into a kodak in our lifetime

they'll reach the 90s lows again until someone unveils the Futurama-style cryogenically preserved and reanimated Steve Jobs floating head

I could give up my iPhone for one of the clean Android phones but that's really just trading uncontrollable diarrhea for uncontrollable vomiting. Windows is a vast and baffling world, whenever I set a new one up for something I have to disable even more (Microsoft, not even third party) bloatware and garbage than with new Macs.

Maybe Linux nerds have been on to something this whole time.

feel like they could have done a better version of the crush ad by just crushing some apple desktops or macbooks. maybe crush tim cook too. but that'd be bad for the other apple products!

crush u2

(The band)

Ha, I love it. But I'll watch hydraulic crush videos for hours already.

they're very popular!

https://www.youtube.com/watch?v=fPh64MGfcBM

I saw someone point out they could make this a good advert by playing it in reverse.

Finally a replacement for "Lemmings" as the worst Apple ad ever.

Marques Brownlee reviews the new iPad, says...it's an iPad:

https://www.youtube.com/watch?v=-T0MGehwWvE

Read max had a good piece on that guy as the last tech blogger this week.

I’m old and only recently noticed him but it’s nice to see someone who’s on the reviews beat who isn’t epic bacon or a weirdo devotee. Just letting me know if things work and are worth my time

i liked that iPad review, seemed pretty honest and not overly dramatic
and, thankfully he stuck the product placement at the very end

Finally a replacement for "Lemmings" as the worst Apple ad ever.

― Elvis Telecom, Wednesday, May 8, 2024 4:12 PM (yesterday)

Apple agrees...

https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321

https://www.nytimes.com/2024/05/09/technology/apple-ipad-ad-crush-apology.html

https://www.hollywoodreporter.com/business/digital/apple-apologizes-ipad-pro-crush-ad-criticism-1235895327/

lol

I hate apple

In fairness, if an apple critic made that ad, I'd be thumbs up, so really can't fault apple for coming up with it first.

rip https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321

“In fairness” are you really putting the customer on equal footing with apple corporation

Fourteen years ago, many members of another community I was involved with saw the iPad as a huge innovation. For me, I felt that it was simply a consumption device to sell more content from the App Store.

I win.

Conclusive

I hate Apple and I don't think I've ever bought any of their products, but I can see what they were trying to do with the ad and it's actually quite funny how literally it sums up what the smartphone is right now, culturally and technically. I'd say it's a bad ad because it provides no illusion, just an uncomfortable brutal truth. Making music, films, pictures, drawing... what isn't done on the iPhone ?

I barely touch an actual laptop or desktop outside of work and do pretty much everything at home on my iPad. Tablet good imo