It’s long been an open secret that Jeff Bezos has yearned for his own Game of Thrones, and that Amazon’s big swing as it reached for its own massive hit was The Lord of the Rings: The Rings of Power, believed to be the most expensive series ever made.Last September, the show began with a bang, delivering the biggest debut ever on the streamer in what Amazon Studios chief Jennifer Salke called “a very culturally defining moment” for the company. But when season one wrapped, the show was less defining than hoped, falling short of being the breakout hit that Amazon had envisioned.
While Amazon, like other streamers, provides only limited data — and internally, it held information even more closely than usual on the series — sources confirm that The Rings of Power had a 37 percent domestic completion rate (customers who watched the entire series). Overseas, it reached 45 percent. (A 50 percent completion rate would be a solid but not spectacular result, according to insiders). The show has not been a major awards contender, either, overlooked by the major guilds with the exception of one SAG-AFTRA nomination for stunt ensemble.
But according to Salke, the series has worked. “This desire to paint the show as anything less than a success — it’s not reflective of any conversation I’m having internally,” she says. The second season, currently in production, will have more dramatic story turns, she adds. “That’s a huge opportunity for us. The first season required a lot of setting up.”
You keep telling yourself that.
― Ned Raggett, Monday, 3 April 2023 20:21 (one year ago) link