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I can't wait 'till some ad exec puts the "blowing my wad/ all over God" part of GWAR's "Death Pod" into....say...a feminine hygeine product ad.
This will truly signal that everything will be okay in the world.
― Lord Custos Epsilon (Lord Custos Epsilon), Thursday, 1 May 2003 20:34 (twenty years ago) link
but my feeling was that no one seriously challenged mark s's contention that if you feel an ad "distorts" or "ruins" a song for you then you're admitting that the power of that particular ad is greater than the power of that particular song; you argue that the marketing is more powerful, in this case, than the music.Tracer - I did ask him about it, on the WHGMM thread:
'mark s - I really hesitate to question, but I don't know about what you said: I don't know what kind of contextless 'power' a piece of music can have?
Can't this be just a matter of personal connectivity and conditioning?
Isn't there any music you love that carries some cultural/personal meaning to YOU that you feel would somehow be sullied by a more generic use - do you really appreciate everything you like in that kind of isolated or socially-abstracted or impervious-to-recontextualisation way - or is it that there's no context for it that could conceivably piss you off? '
OK - that might not be a 'serious' challenge by yr (or his!) standards, but I do find his notion sort of puzzling at the same time as logically coherent.
looking at it again, i guess i'm comparing diff ways of liking diff sorts of music -
eg i like some baroque music but would not be bothered by its use in ads because it does not mean much to me wrt personal history/cultural-personal identity-formation/representation/metaphor of understanding
(but it might do to someone of a different background - or who was 300 yrs old)
mark's contention asserts its own criteria of (music)love:
'i loved that song and those gits have spoiled it now'
'well, if its that easily ruined you never *really* loved it in the first place'
so to those of us caught in the middle - 'loving' it beyond context and only 'liking' it regardless of context look like they => the same comfort-in-the-face-of-marketing-use, so each can suspect the other of being the opposite of what they think they are
i think to regard sensitivity to context as a 'lesser' form of appreciation because its makes yr love more a hostage to fortune is not an attitude we carry through unreservedly to other things unless labouring under romantic idealism - and sensitivity to those factors can be more than just 'darling they're playing our tune' sentiment or pavlovian drool
they can be regarded as part of the timber framework constituting yr music-love, not just a load of airbags attached to its barnacle-encrusted leaky hull
ppl who love the whole pop panjandrum can't have it both ways here
― Snowy Mann (rdmanston), Friday, 2 May 2003 11:16 (twenty years ago) link