WET LEG a girl band from the Isle of Wight on Domino Records

I've seen no marketing for Wet Leg at all - apart from this thread which has done a decent job in and of itself.

Strikes me the accusatory tone of the response to them is retroactive, as in 'I don't like them, therefore there must be some dastardly scheme', as opposed to y'know, tens/hundreds of bands receive this kind of push, but most don't have any impact whatsoever. Which is to say, it's a bit of marketing, half-decent tunes and a shit ton of luck.

Maybe ilx poster jed_ was just a shill for Big Wet Leg.

side note, jed_ hasn't posted since November, so I hope he's ok.

Big Wet Leg is a better name.

We get it, marketing only exists if it's happening in North America.

Do you get a bonus for every time you shoehorn some variation of this into a thread?

We get it, marketing only exists if it's happening in North America.

yes! i posted something similar upthread i'm not even into this but it's like...this just seems like the music business

Do you get a bonus for every time you shoehorn some variation of this into a thread?

Hardly needs to be shoehorned the way American posters act on ILX.

I don't really see that much tunnel vision here, though, just people asking what the marketing is like in the UK (so far unanswered except by someone who has seen none) or relating their own experience. And North America is not an insignificant market for popular music tbf.

xpost - Yeah I get it, you really don't like American posters. You've made that very clear.

And I generally hate this band tbc.

jed_ was fine when I saw him a few weeks ago :)

xpost - Yeah I get it, you really don't like American posters. You've made that very clear.

I love them but they could do with getting their heads out of their arses occasionally.

Tbf, I suppose that by definition, if I had North American tunnel vision, I would probably be oblivious to my own tunnel vision.

Constant 6Music rotation, barrage of Guardian articles, came second on BBC Sound of 2022 (to Pinkpantheress), endless blogs, UK Twitter trending whenever they drop a single, etc etc

Festival billing is also a dead giveaway

(I mean, they are FROM the Isle Of Wight so I'll forgive the hype for that particular festival)

That all sounds kind of like “new band with some popular songs.”

It's been way out of proportion to how many songs they have and how good the songs have been. They're being prepped for gigantic things, honest (or at least, as gigantic as UK indie can possibly get you)

If new songs are enough to get all of UK Twitter atwitter maybe they are that good and you just don’t get it?

Nothing in your list screams dastardly plot to force people hear them, aside from radio play. Even then, I would guess that if people didn’t like the songs Radio 6 would have to stop playing them?

they already have more good songs than Pablo Honey, so gigantic things ahead maybe, who knows.

Wet Leg Kinder Eggs.

imago does see a choking hazard

Festival billing is also a dead giveaway

― imago, Wednesday, March 2, 2022 12:19 PM (seventeen minutes ago) bookmarkflaglink

of what? marketing? promotion? press agents? big time booking agency? social media strategy? again these things are kind of the fundamental parts of music industry

i mean i get that it's some kind of grassroots things, but imo there aren't many of those in reality, including many that are perceived/billed as such

just seems like a pop band getting promoted like a pop band

i mean i agree the amount of hue and cry over 3 (?) songs is pretty crazy but in hip hop for example, rappers can blow up huge off one song

Lol they’re all over the digital radio station that is tailor made for people who like that sort of thing. Truly inescapable.

oh no, the people who like that sort of thing can't escape it

wet leg should go dark for a while until their popularity is more accurately in proportion to "how many songs they have". otherwise things are just going to be all out of proportion.

i.e. "The Garfield Approach". check out global tetrahedron's thread if you want to see how that ends.

I suppose I should lay out my position here: Chaise Longue is a great one off, nothing they’ve done since is anywhere near as good.

a bloke at work asked me if I liked them the other day. he must be part of their street team

fwiw ilxor Elvis Telecom saw them play on their recent US tour, knowing nothing about them in advance, and thought they were great

Elvis Telecom has been compromised

My kids adore them, and I have to admit it's so disheartening knowing the only way this could have happened is that the music press have forced them into a level of enthusiasm on them grossly out of proportion to Wet Leg's release schedule.

chin up, matt h. is it possible your kids have access to digital radio? i know you wouldn't allow it in your home, but perhaps they're getting it from a friend? someone at school? anyway, it's best to sit them down for a frank conversation now. gently explain how they'll be ready to know which music deserves adoration when they're 42 and posting on this message board.

the Wet Leg was coming from INSIDE THE HOUSE

Constant 6Music rotation,

Does 6Music's digital status put it under a BBC Studios-style for-profit firewall, such that payola is legal?

barrage of Guardian articles,

such as?

came second on BBC Sound of 2022 (to Pinkpantheress),

so the argument is that Pinkpantheress' label is known to have bribed an outrageous number of poll voters in 2022, therefore Wet Leg's label must have bribed nearly as many? is there a breakdown of vote totals released, at least for the top ten? (The longlist for the Sound of 2022 was revealed on 6 December 2021... Baby Queen, Central Cee, ENNY, Lola Young, Mimi Webb, PinkPantheress, Priya Ragu, Tems, Wet Leg, and Yard Act.)

endless blogs,

can you link, say, a hundred of these?

UK Twitter trending whenever they drop a single,

If this is an indication of paid bots, has there been a measurable drop-off since Russia closed off twitter last week? can we see a socialblade graph or w/e?

etc etc

ipso facto?

Seeing Yard Act mentioned there has reminded me I've seen dozens of sponsored ads in social media feeds for them and absolutely no friends talking about them, but for Wet Leg you can invert those stats.

the thing is there's actually data to back up that ppl are listening to this band at a level that is atypical for an indie rock band w/ 5 singles under its belt. so you have to believe that domino records can conjure up millions of streams across various platforms and radio airplay in different countries at will simply w/ the snap of its fingers which of course is not true or else we'd constantly be talking about the inescapability of every band signed to domino records.

the fact that they've been written about in the guardian three times, get airplay on a digital radio station, and finished second in a BBC poll of new british acts for 2022... not that insane! what english indie rock bands with a comparable level of audience are getting unduly shoved aside for wet leg?

the funniest argument ITT is that sex appeal one, like the weird lobster outfits are Paris Hilton's Carl's Jr. ad for 2021/2022.

Anyway this new song is good

of what? marketing? promotion? press agents? big time booking agency? social media strategy? again these things are kind of the fundamental parts of music industry

For how many emerging artists is this a fundamental part of the experience, though? How does a brand new band go about getting a big time booking agency? Isn't this a chicken-egg kinda thing? Like the labels wanna know who books you and the booking agents want to know what label you're on and how many followers you have on Twitter and the manager wants to know how many streams you already have etc. I'm old so I don't actually understand how things blow up or go viral but surely this band's popularity is an anomaly, no?

xp
yes, IT'S good
yes IT'S good
yes IT's...good
yesyesyesyesyesyesyesyesyesyesyesyesyesyesyesyes
goodgoodgoodgoodgoodgoodgoodgoodgoodgoodgoodgoodgoodgoodgoodgood

what came first, the chicken or the Leg

Every band that blows up is an anomaly, is the thing

Some that do have a pretty big head start, though

pretendstobeshocked.gif

Absolutely predictable that it is yet another female act that is going through "manufactured buzz" wringer. Did I just miss all the dozens of handwringing posts about how Yard Act suddenly appeared everywhere? (Well aware they've been referenced itt, but they are getting nowhere near the amount of shit that Wet Leg has gotten.)

The Isle of Wight propaganda machine can't be defeated.

Wight privilege

more like isle of white, roasted

pretendstobeshocked.gif

Absolutely predictable that it is yet another female act that is going through "manufactured buzz" wringer. Did I just miss all the dozens of handwringing posts about how Yard Act suddenly appeared everywhere? (Well aware they've been referenced itt, but they are getting nowhere near the amount of shit that Wet Leg has gotten.)

― a superficial sheeb of intelligence (jon /via/ chi 2.0), Wednesday, 2 March 2022 22:18 (fifty minutes ago) bookmarkflaglink

lol, you should see my response in the Yard Act thread, at least Wet Leg aren't...that