marketing of masculinity

Tea-stosterone?

tea-sticles

Mach-teas-mo

No.

Masculini-tea

https://f4.bcbits.com/img/0008032170_10.jpg

branding isn't exactly hypermasculine

https://video-images.vice.com/_uncategorized/1637259205762-screen-shot-2021-11-18-at-125250-pm.png?resize=800:*

article doesn't mention anything about the electric kettle issue, which is clearly the primary barrier to mass adoption of tea-drinking in the US

maybe there's a 'tech' fix for this idk

They make tea Keurig cups, so I dunno why Americans aren't embracing this proud tradition. Maybe they're harboring some other grudge against it.

they just need to manufacture a tea kettle that runs off a car battery or plugs into the 240v line we use for electric dryers or stoves. I am a tea drinker and I'd buy one in a second.

I will shamefully admit I have had a tea Keurig cup

"dramatic misfire" does not begin to describe it

i always thought the deal is that coffee has more caffeine and americans want the strongest uppers available.

https://i.imgur.com/u3g6mXh.jpg

the "fix" is to drink a half gallon of iced tea every day in the summer

I do this, obv

In the UK there'd be an argument to say it's the other way around: Tea is tea. It's drunk by builders and roadworkers and you can't gussy it up with whipped cream and sprinkles like you can with coffee

So disappointed that no one suggested the name High T(ea).

xp The US was very, very strongly anti-British up until WW1, to a degree that's unimaginable today.

The US was very, very strongly anti-British up until WW1...

...Henry James notwithstanding.

“We really want to make teas that you're going to grow with, that get better on the third cup, the 10th cup, the 30th cup.” (Editor’s note: It should be noted somewhere that high-quality bagged and loose-leaf teas are readily available to Americans in supermarkets all over the country.)

The name, Firebelly, is not a reference to the (questionable) belief that tea can help burn fat, but rather an indication of Segal’s own personal belief that tea can make you a better person.

So is 'Firebelly' supposed to connote some Iron John/men's movement kinda thing? Because that name sucks

i reckon it’s meant to connote a “fire in the belly”, a driving purpose that cannot be doused or assuaged or turned aside, but which also calls to mind a brand of low-rent supermarket cupcakes called ticklebelly

i like to think of this v. srs tea tech manly man earnestly discussing his belly, and the extremely masc bellies of the unimpeachably manly men who drank tea before him

Amaericans have trouble with electric kettles because of their effete 110v domestic mains "power".

Thought this bump was for Robert Bly's death.

jeez I was unaware when I made the Iron John reference!

its sad he was a man

i currently use a crappy old pan on the stovetop to heat up water for my COFFEE, and then i wildly pour it all over my left hand as well as into the carafe of my press pot like a real fukken man.

however, for the last 9 years i had this really nice electric kettle and i will be getting one of those soon.

I just got an electric kettle a few months ago because I felt guilty using natural gas to boil water

though it's highly likely that my electricity is generated via natural gas

Thought this bump was for Robert Bly's death.

― Milm & Foovies (Eric H.), Monday, November 22, 2021 7:40 PM (fourteen minutes ago) bookmarkflaglink

buh-bly

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I mean, it's probably just to make crappy bodega coffee taste better but who cares.

my electric kettle is fine

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I think that's everywhere and I think it's because REAL MEN don't care about being healthy and watching their weight and blood sugar and girly things like that so of course they put cream and sugar in their coffee. I frequently see blue collar men here in New England ordering their coffee that way in Dunkin Donuts

I suspect the black coffee thing is an outdated stereotype that lingers a bit in movies.

And Italy.

If people from other parts of the country want to chime in and clarify I would love that but my previous life in the Upper Midwest taught me that srs ppl drink their coffee black and if you adulterate it you don't really like coffee.

Also you are a weak and frivolous person.

my entire family drinks coffee black. most of the baristas i know drink it black

srs ppl drink their coffee black and if you adulterate it you don't really like coffee.

correct. east coast coffee snobs/barista/coffee manufacturers/coffee trainers i know pretty much line up with this

In Italy they have coffee that is worth drinking black

if they're making their lattes or any of the millions of other things, sure. but for the coffee itself, just a "large coffee" please? that's black

if you're getting your coffee served to you by someone whose job title is barista you're not a real masculine man obv. i think this convo has drifted away from the thread title

or to put it another way, while marketing of masculinity is inextricable from concepts of both authenticity and strength, those concepts when it comes to coffee have also become too closely associated with other values and cultures that are anathema to the marketing of masculinity, like snobbery and cosmopolitanism.

lol real men drink coffee black because it's the most unpleasant that way and masculinity requires abjuring all physical comforts.

https://campingwithgus.com/wp-content/uploads/2017/12/cowboydrinkingcoffee500x349.jpg

real men drink coffee black because we're out on our farms and making fires in the morning, there's no milk or sugar to be found. it's cowboy coffee or bust. but a true cowboy might enjoy a nice latte now and then, as they collect new missions back in town and have access to an inn.

cowboy coffee or and bust

no space in my saddlebag for a baby bottle of milk

coffee that put hair on yer chest, chili that burns a whole in your belly, and young rotgut whiskey... that's all my chuck wagon ever serves

My grandfather used to say, "If you wanted a cup of milk and sugar, why did you ask for coffee?"

it's almost as if what is "masculine behavior" is completely arbitrary and entirely defined by insecurity.

cowboy coffee just means the coffee grounds are right in the coffee instead of hot water being filtered through the grounds. then you have to settle the coffee grounds to the bottom of the pot before you can pour it into a mug and drink it without getting a mouthful of gritty grounds. it's nasty stuff that's hard to get right.

I've heard about eggshells or egg whites in cowboy coffee but never understood how that worked