marketing of masculinity

it's true that the proliferation of canned seltzer water options has been very positive from my pov

i get this rambler "texas limestone filtered" seltzer all the time, it's good and not really marketed in a masculine way at all, cute cans.

The Topo Chico shortage has been very painful.

one to watch!!

A new, vaguely tech-adjacent tea startup wants to free the beverage of its close association with femininity and hippies. "Entrepreneurs and creators and rainmakers," said one co-founder, "are going to be the ones to see through some of the stereotypes." https://t.co/s5x5ePEh3Z

— Motherboard (@motherboard) November 19, 2021

funny, i always associate teabagging with hypermasculinity, but

Remember: the correct way to make tea is to microwave a cup of water then dunk in a torn Lipton tea bag and add some half-and-half.

variation: dip your balls in some lukewarm milk for 16 hours to improve testosterone

What the fuck is a rainmaker now

Also there's this place called "not the US" where everyone drinks tea

the latest and greatest in a rich tradition of native american racism xp

tech-adjacent tea startup

fuck me

'rainmaker' sounds kinda like a feminist hippie to me

"founder" is fucking awful. People found stupid shit that fails. big fucking whoop

is it okay to add soylent to my bro-tea?

million dollar idea: put testosterone in your tea and call it T+

“Hey bro, want a brew?” “What kind of IPA?” “Nah breh, I’m talkin something hot” *high fives* *chest bump*

Introducing Testos-tea

that article made me want to barf up every cup of tea i ever had, so mission accomplished mr. dave s tea

Tea-stosterone?

tea-sticles

Mach-teas-mo

No.

Masculini-tea

https://f4.bcbits.com/img/0008032170_10.jpg

branding isn't exactly hypermasculine

https://video-images.vice.com/_uncategorized/1637259205762-screen-shot-2021-11-18-at-125250-pm.png?resize=800:*

article doesn't mention anything about the electric kettle issue, which is clearly the primary barrier to mass adoption of tea-drinking in the US

maybe there's a 'tech' fix for this idk

They make tea Keurig cups, so I dunno why Americans aren't embracing this proud tradition. Maybe they're harboring some other grudge against it.

they just need to manufacture a tea kettle that runs off a car battery or plugs into the 240v line we use for electric dryers or stoves. I am a tea drinker and I'd buy one in a second.

I will shamefully admit I have had a tea Keurig cup

"dramatic misfire" does not begin to describe it

i always thought the deal is that coffee has more caffeine and americans want the strongest uppers available.

https://i.imgur.com/u3g6mXh.jpg

the "fix" is to drink a half gallon of iced tea every day in the summer

I do this, obv

In the UK there'd be an argument to say it's the other way around: Tea is tea. It's drunk by builders and roadworkers and you can't gussy it up with whipped cream and sprinkles like you can with coffee

So disappointed that no one suggested the name High T(ea).

xp The US was very, very strongly anti-British up until WW1, to a degree that's unimaginable today.

The US was very, very strongly anti-British up until WW1...

...Henry James notwithstanding.

“We really want to make teas that you're going to grow with, that get better on the third cup, the 10th cup, the 30th cup.” (Editor’s note: It should be noted somewhere that high-quality bagged and loose-leaf teas are readily available to Americans in supermarkets all over the country.)

The name, Firebelly, is not a reference to the (questionable) belief that tea can help burn fat, but rather an indication of Segal’s own personal belief that tea can make you a better person.

So is 'Firebelly' supposed to connote some Iron John/men's movement kinda thing? Because that name sucks

i reckon it’s meant to connote a “fire in the belly”, a driving purpose that cannot be doused or assuaged or turned aside, but which also calls to mind a brand of low-rent supermarket cupcakes called ticklebelly

i like to think of this v. srs tea tech manly man earnestly discussing his belly, and the extremely masc bellies of the unimpeachably manly men who drank tea before him

Amaericans have trouble with electric kettles because of their effete 110v domestic mains "power".

Thought this bump was for Robert Bly's death.

jeez I was unaware when I made the Iron John reference!

its sad he was a man

i currently use a crappy old pan on the stovetop to heat up water for my COFFEE, and then i wildly pour it all over my left hand as well as into the carafe of my press pot like a real fukken man.

however, for the last 9 years i had this really nice electric kettle and i will be getting one of those soon.

I just got an electric kettle a few months ago because I felt guilty using natural gas to boil water

though it's highly likely that my electricity is generated via natural gas

Thought this bump was for Robert Bly's death.

― Milm & Foovies (Eric H.), Monday, November 22, 2021 7:40 PM (fourteen minutes ago) bookmarkflaglink

buh-bly

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I mean, it's probably just to make crappy bodega coffee taste better but who cares.

my electric kettle is fine

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I think that's everywhere and I think it's because REAL MEN don't care about being healthy and watching their weight and blood sugar and girly things like that so of course they put cream and sugar in their coffee. I frequently see blue collar men here in New England ordering their coffee that way in Dunkin Donuts

I suspect the black coffee thing is an outdated stereotype that lingers a bit in movies.

And Italy.