marketing of masculinity

ok let me try this again lol I’m 9 years old btw

I’ve just never seen ads for… cans of *non-beer*
alcoholic bevs that appeal to the Marlboro man/classic tough American cowboy thing but I guess the guys in these ads are a little cleaned up.”

“It’s ok you’re still a man if you drink this sweet thing instead of beer.”

in the new west, the claw is the law

Somebody asked for ranch water at the bar on Friday -- takes a while for trends to trickle down to the hinterlands.

Ranch water is great, like a margarita but not as acidic and sugary, combo of good quality agave tequila and Topo Chico means very low incidence of hangovers, excellent summer drink - A

i don't know anything about ranch water but i went to a concert last weekend and this was the water available at the concessions:

https://m.media-amazon.com/images/I/61Zia-RBy7L._SX679_PIbundle-12,TopRight,0,0_SX679SY431SH20_.jpg

i hadn't heard of it but maybe this is a well-known thing? it's a bit off from the archetypal consumer good in this thread but it's in the same genre, no?

liquid death makes me ia to the max

just noticed in that image it refers to the cans as "tallboys." of water. water, the source of life, that is marketed as death

i know that it's a naive and dorky thing to point out but... you are selling water, literally the source of all life you stupid attention-addicted tattooed motherfuckers!! 🖕🖕 xp lol

Does it say 'murder your thirst'? That's some Apprentice-contestant-level shit

water, the source of life, that is marketed as death

It's truly awful! At least they didn't literally go with "water is death", I guess?

At least where I am, Liquid Death started popping up as a semi-common backstage thing at music venues a few years ago. The experience of actually drinking a tallboy of still water is horrifying in an almost psychedelic sense. With every sip, your brain screams at you that this is the worst beer you've ever tasted, and ime this completely precludes any feeling of "refreshment."

is 'mountain water' molecularly distinct from H2O?

presumably meant for straightedgers to fit in

They were handing out Liquid Death cans at the grocery store a couple of months ago - probably placebo but it tasted metallic. Can't imagine actually buying one.

xp Always had the impression that the point of being straightedge was NOT fitting in, but that aside, the cultural profile of canned seltzer over the last several years has been a godsend for a lot of the no longer young touring musicians and stagecraft people I know who can't drink for historical and/or medical reasons.

it's true that the proliferation of canned seltzer water options has been very positive from my pov

i get this rambler "texas limestone filtered" seltzer all the time, it's good and not really marketed in a masculine way at all, cute cans.

The Topo Chico shortage has been very painful.

one to watch!!

A new, vaguely tech-adjacent tea startup wants to free the beverage of its close association with femininity and hippies. "Entrepreneurs and creators and rainmakers," said one co-founder, "are going to be the ones to see through some of the stereotypes." https://t.co/s5x5ePEh3Z

— Motherboard (@motherboard) November 19, 2021

funny, i always associate teabagging with hypermasculinity, but

Remember: the correct way to make tea is to microwave a cup of water then dunk in a torn Lipton tea bag and add some half-and-half.

variation: dip your balls in some lukewarm milk for 16 hours to improve testosterone

What the fuck is a rainmaker now

Also there's this place called "not the US" where everyone drinks tea

the latest and greatest in a rich tradition of native american racism xp

tech-adjacent tea startup

fuck me

'rainmaker' sounds kinda like a feminist hippie to me

"founder" is fucking awful. People found stupid shit that fails. big fucking whoop

is it okay to add soylent to my bro-tea?

million dollar idea: put testosterone in your tea and call it T+

“Hey bro, want a brew?” “What kind of IPA?” “Nah breh, I’m talkin something hot” *high fives* *chest bump*

Introducing Testos-tea

that article made me want to barf up every cup of tea i ever had, so mission accomplished mr. dave s tea

Tea-stosterone?

tea-sticles

Mach-teas-mo

No.

Masculini-tea

https://f4.bcbits.com/img/0008032170_10.jpg

branding isn't exactly hypermasculine

https://video-images.vice.com/_uncategorized/1637259205762-screen-shot-2021-11-18-at-125250-pm.png?resize=800:*

article doesn't mention anything about the electric kettle issue, which is clearly the primary barrier to mass adoption of tea-drinking in the US

maybe there's a 'tech' fix for this idk

They make tea Keurig cups, so I dunno why Americans aren't embracing this proud tradition. Maybe they're harboring some other grudge against it.

they just need to manufacture a tea kettle that runs off a car battery or plugs into the 240v line we use for electric dryers or stoves. I am a tea drinker and I'd buy one in a second.

I will shamefully admit I have had a tea Keurig cup

"dramatic misfire" does not begin to describe it

i always thought the deal is that coffee has more caffeine and americans want the strongest uppers available.

https://i.imgur.com/u3g6mXh.jpg

the "fix" is to drink a half gallon of iced tea every day in the summer

I do this, obv

In the UK there'd be an argument to say it's the other way around: Tea is tea. It's drunk by builders and roadworkers and you can't gussy it up with whipped cream and sprinkles like you can with coffee

So disappointed that no one suggested the name High T(ea).

xp The US was very, very strongly anti-British up until WW1, to a degree that's unimaginable today.

The US was very, very strongly anti-British up until WW1...

...Henry James notwithstanding.

“We really want to make teas that you're going to grow with, that get better on the third cup, the 10th cup, the 30th cup.” (Editor’s note: It should be noted somewhere that high-quality bagged and loose-leaf teas are readily available to Americans in supermarkets all over the country.)

The name, Firebelly, is not a reference to the (questionable) belief that tea can help burn fat, but rather an indication of Segal’s own personal belief that tea can make you a better person.

So is 'Firebelly' supposed to connote some Iron John/men's movement kinda thing? Because that name sucks

i reckon it’s meant to connote a “fire in the belly”, a driving purpose that cannot be doused or assuaged or turned aside, but which also calls to mind a brand of low-rent supermarket cupcakes called ticklebelly