Why has there been no widespread 90's revival?

I am afraid the Gen-X The Big Chill might be Knocked Up

yeah I feel the Gen-X version would have to be a piss-take of some kind perhaps starring Will Ferrell, but it's too late for one now

Reality Bites

I haven't seen either, but I think the protagonists of Garden State and Reality Bites were too recently out of college. The Big Chill was about 30-somethings.

That's true, I was just thinking more about the reliance on the soundtrack and how that had more of a cultural impact than the film itself.

If anyone needs help in achieving the look, here's a guide:

https://www.glamour.com/story/how-to-dress-90s

So that chart upthread would indicate that generalizing about how people of previous eras contextualized decades is itself a stereotypically '80s/'90s thing to do

Reality Bites

― BrianB, Wednesday, June 9, 2021 1:20 PM (seventeen minutes ago) bookmarkflaglink

This and Singles were my first two thoughts, but the characters in those are really post-college 20-somethings, not 30-somethings starting to wrestle with middle age.

Those are Gen-X St. Elmo's Fire's not The Big Chill's

St. Elmo's Fire is kind of more Gen X or extreeeeemely late boomer. There's sort of an internal division within Gen X imo, like people who were out of college by the end of the 80s vs people in college in the early/mid 90s

the last 20 or so posts are incomprehensible

There's definitely a small unnamed generation between boomers and Gen X... like people born in the early Sixties can't qualify as boomers but are a little early to fit in as officially Gen X.

Nah, they're boomers.

Though some disagree:

https://en.wikipedia.org/wiki/Generation_Jones

That’s like the Judd Nelson cohort. Recall that in the same year (1985) he played a 17-year-old in The Breakfast Club and a college graduate in St. Elmo’s Fire

I decree it is Generation Judd

Judge Reinhold is only two years older than Judd Nelson

Generation Kamala

Vince Neil was born in '61, he's right in there as well. No one can claim he's a boomer.

Let's ask a Gen Zer.

ILX Gen Zers, come out, come out wherever you are.

forget the boomers, let's ask the Loomers

What are the big 90s songs that have been used in national commercials? Genuine question, I watch few commercials these days.

AD WARS - tag team's "whoomp there it is" vs. pet shop boys' "opportunities"

can't wait for 00s revivalism, which leads to sequels to Hitch, You, Me, and Dupree, and everybody forms a garage rock band

Evan Su55er and Van R0bicheaux's 2016 script for Wedding Crashers 2 has been revived to potentially shoot in Puerto Rico in August

If you were born in 85, Daniel, it's worth saying that 80s nostalgia started even longer ago than you might think – I remember a student disco night called Club Tropicana in 1992.

There was a three-story collared-shirt nightclub in downtown Sydney called Club Retro playing 80s music by 1992

Linda Lindas link
https://variety-com.cdn.ampproject.org/v/s/variety.com/2021/music/news/linda-lindas-racist-sexist-boy-lapl-1234978285/amp/?amp_js_v=a6&_gsa=1&usqp=mq331AQHKAFQArABIA%3D%3D#aoh=16232459270401&referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fvariety.com%2F2021%2Fmusic%2Fnews%2Flinda-lindas-racist-sexist-boy-lapl-1234978285%2F

hey I can think of one aspect of the 90s that should be revived

The oldies station here in the Bay Area used to play 50's, 60's and 70's hits but switched to "all eighties, all the time" a couple years back... feels like classic rock is sliding back towards Perry Como and Bing Crosby territory

I live in one of the hipper neighborhoods of Chicago and can confirm that I see plenty of folks in their 20s wearing 90s fashions. There’s a whole “vintage” shop called Kokorokoko that sells 90s clothes, though it all looks ghastly to me—are these kids wearing Joe Camel shirts out of irony, or do they genuinely find this stuff aesthetically pleasing? Beats me.

It’s progressing, too—saw a Facebook invite online for a bar holding an early 2000s night.

omg I forgot about that store, it is an amazing headfuck of a place

jfc, $108 for the NIN tour shirt I outgrew and gave away 15 years ago

$178 for a "vintage" Dale Earnhardt Jr shirt, but be quick, "Only 1 available and it's in 2 people's carts"

I feel like dance music is in constant mini-cycles of 90s revivalism.

What is some contemporary music with 90s house piano? Because I love that sound.

more balaeric than italo but Murphy's Law (Cosmodelica Remix)

https://vm.tiktok.com/ZMdeqJ414/

What are the big 90s songs that have been used in national commercials? Genuine question, I watch few commercials these days.

From the people who brought back Tag Team...

https://www.youtube.com/watch?v=CGKYkr0K-Kg

Two recent tracks reminded me of this thread: the new Lorde single with its "Freedom! 90" and Screamadelica influences and Taylor Swift's "Willow" 90s trend remix

i was out in town browsing charity shops and noticed a young person dressed top-to-toe like a mid-2000s hipster, pink Von Dutch trucker cap, white Kappa towelling socks etc. The look seemed very studied, but not like anything I'd seen in at least 12-15 years.

Flannel shirts have been back since 2008.

feel like 90s revival has been big for a while now, at least in terms of fashion, zoomer women dressing like their in the craft, that kind of thing, but this has sort has ebbed into "y2k aesthetic".

I'm team teaching a class this fall that has one undergrad helping out and she was trying to explain her concept of 'y2k' fashion to the rest of us - a younger millenial grad student and three gen x guys.

Something about old people (older millenials, I believe) buying modified children's clothing via instagram and how the paul frank monkey fits into some aspect of this. We were all confused and felt ancient.

oh i feel old as hell. i am an old millenial and i was hanging with a 24 year old the other day and he was dressed like a member of nsync

there’s a guy at my local dispensary that has frosted tips

For the same reason that Gen X gets overlooked any time someone writes an article about "generational conflict": we're outnumbered on either side of the divide.

NPR voices Strauss and Howe wrote various books about generational cohorts, including one about Xers called 13th Gen (as in the 13th generation in U.S. history, IIRC, and also: ominous). This generation, they explained, was savvy and cynical about branding and marketing. So how did you sell to them? (The authors ran a consulting service to help businesses market to specific generational personalities).

Perhaps the battle to win the hearts and wallets of gen X was deemed lost and, out of embarrassment, has disappeared from media commentary. Maybe Xers should see this as a victory! (Strauss and Howe noted that many in this cohort rejected the idea of corresponding to a cohesive generation at all, presumably perceiving the branding logic it supported.)

Spotify just sent me a message inviting me to "Explore how your listening makes you truly unique." Thanks, Spotify!

https://images.fastcompany.net/image/upload/w_1280,f_auto,q_auto,fl_lossy/wp-cms/uploads/2017/07/p-1-ok-soda-ok-cool.jpg

For a while now I've seen most millenial/zoomer cusps hyper-focusing on 1997-2001. I suppose the earlier parts of the 90s returned a bit here and there, but 97-01 has definitely meme'd a lot harder.

NPR voices Strauss and Howe wrote various books about generational cohorts, including one about Xers called 13th Gen (as in the 13th generation in U.S. history, IIRC, and also: ominous).

I found that at a garage sale last weekend and enjoyed the book’s presentation as an artifact of the time—the introductory premise that the book text is being uploaded to an internet message board, all the “hacker” commentary in faux-Macintosh text boxes sprinkled throughout the text, etc.

it's funny to me that when talking about Gen X's cultural legacy is we overlook, say, the Marvel Cinematic Universe

why do you peg that as Gen X?

They're mainly written by, directed and starring xers? Don't do the sic thing on me

is that unusual or distinct among Hollywood film-making rn?

(setting aside Generation X being repeatedly defined in the 1960s, 1970s and 1980s to mean "current teenagers")

https://www.theguardian.com/music/2021/jun/26/raves-from-the-grave-lost-90s-subculture-is-back-in-the-spotlight

It is perhaps one of the most ignored subcultures in modern British history, but rave music and the free party movement of the early 90s is coming back into focus.

Over the next few months, a series of films, exhibitions, memoirs and podcasts will reappraise free parties and the crackdown on them by John Major’s government, as well as their modern echoes.

irl lol at "most ignored subcultures"

Inasmuch there not having been any other subcultures that may be accurate ;-)

hanging out with my partner's (awesome) 11-year-old cousin this weekend and i can tell you that the 90s revival is bigger than you all think. Hot Topic is her favorite store and she was really stoked when we described her look as "mall-goth." she is also trying to get her mom to buy her a bucket hat. no lie.