Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

what bothers me even more is the fact that there do seem to be people who aren't immediately repulsed by this, who think it's cool/cute/funny. i want to believe most of them are bots or paid for their engagement. but brands have been doing so much of this it must be working

Good username, good tweet

These are just slides in the next Amazon antitrust case pic.twitter.com/6xKAuWwaL4

— Edward Ongweso Jr (@bigblackjacobin) June 2, 2021

Brewdog is an Innocent-adjacent aesthetic, perhaps an unpleasant older sibling.

An open letter, to BrewDog. pic.twitter.com/xEd3B83qot

— Punks With Purpose (@PunksWPurpose) June 9, 2021

do we have a "toxic work environment" thread? think we need one if not.

i shouldn't say i'm not surprised because i'm sure many of these egregiously "nice" companies are just as toxic. but i'm not surprised

there is definitely some connection between the superficial opposites of insufferable tweeness and hipster edgelordism (presumably some of the same people involved in marketing). it comes together a bit in some of the more passive aggressive stuff on this thread

disheartening that brewdog actually has a "fanbase" which includes "zealots". it feels like they just kind of forced themselves into the market

the response from brewdog is classic startup cunt boss stuff

Why wait? When you can have the future TODAY! 🤣🤣🤣 pic.twitter.com/TZSqNCQnvG

— Werewolf Beer - Coming Soon to Camden! 🇺🇸🐺💂 (@WerewolfBeer) June 9, 2021

wanker(s)

the brew dog owners have always seemed like obnoxious posho scottish tory twats tbh

obnoxious posho scottish tory twats in flannel and keffiyehs

brewdog beer is dull as ditchwater

they obviously went to the states and drank a bunch of hoppy ipas and thought that it was exciting to bring that to the uk. which was wrong. autochthonous, stuffy uk real ale culture > "craft beer"

they lost me when they used the word 'ballsy' in the reply

their punk shit is fucking everywhere now, in places you’d never expect to find anything except bad lager and old man ale before. it’s frustrating there are so many better things that could be filling that niche but they’ve been way too successful at taking up all the space

all you can taste is hops and metal

uk beer culture IS hoppy ipas now, it is a fucking atrocity

https://twitter.com/mr_considerate/status/140297256150014771

try again

They’re the Zer0 Books of Brewing. They’re Kill All Normies in a can. This has been obvious for … a decade, maybe?

— Elvis Buñuelo (@Mr_Considerate) June 10, 2021

I've often bought some of their brands in cans when they are close to the expiry date and marked down to 50p cos I'll drink just about any cheap swillwater and the smaller sized cans is good for walking about with and not looking as much of a pish-head. But it is very unremarkable stuff and I think a big element of their success is more down to distribution than their nauseating marketing and branding. Like has already been said at some point in the last decade, suddenly this stuff was bloody everywhere.

uk beer culture IS hoppy ipas now, it is a fucking atrocity

― imago, Thursday, June 10, 2021 12:06 PM (one hour ago) bookmarkflaglink

reject modernity, embrace tradition

lager and lime>>>autochthonous, stuffy uk real ale culture > "craft beer"

I get that the banality of the product is part of the shame but tbrr if Brewdog or Innocent made the tastiest shit in the world they'd still be scum and therein lies the point

https://www.techdirt.com/articles/20210610/11453246967/oatly-sues-pureoaty-trademark-trade-dress-infringement.shtml

https://i.imgur.com/5UqjWXV.jpg

More proof that oatly are wankers: https://www.theguardian.com/food/2020/sep/01/oatly-vegan-milk-sale-blackstone

Spotify "no one listens like you" ads a new low in this approach imo.

those spotify multimedia analyses of your tastes are so bleak. i assume they happen because they "drive engagement" and "unearned media" but i don't think anyone on earth has ever felt pleasure looking at them.

Dominos new delivery progress bot just did a fake-out joke about there being an error with the order. If you're feeling bad enough to order Dominos then you really don't need that.

Surprised no-one has mentioned the truly awful Innocent advert that is running on UK tv at the moment. The apotheosis of the genre.

https://www.youtube.com/watch?v=YLcgkY2g3pU

Real "exterminate the brutes" energy that ad

Inevitable deployment of the 'different people speak-sing a line of the song' method of presentation just to add to that energy

While I'm here can i just register my hatred for the current advertising fad of introducing the fictional person in said ad. Idgaf what Georgie/Tom/Dan/Suzy are up to cheers

scum

https://i.imgur.com/muBhiS5.jpg?1

https://i.imgur.com/hkhXh7a.jpg?1

https://i.imgur.com/hj2xH7L.jpg?1

FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOU FUCK

https://i.imgur.com/1TIqNFE.jpg?1

https://i.imgur.com/ohvzrJd.jpg?1

https://i.imgur.com/l3ihNZI.jpg?2

Oy, that new Innocent ad belongs in a verhoeven movie

https://www.theguardian.com/business/2021/jun/28/winner-of-brewdogs-solid-gold-beer-can-finds-prize-is-made-mostly-of-brass

there's a brass neck joke in here somewhere

Where there’s cunts there’s brass.

shitcanned

I know this thread is more about marketing, but this article about how vegan food company & industrial irony smelter No Evil Foods defeated a unionization movement is pretty wild: https://prospect.org/labor/anatomy-of-an-anti-union-meeting/

Thread cops please note their marketing is also insufferable (one of their products is called Comrade Cluck ffs)

"comrade cluck"

jfc. I'm all up for some piri piri chicken wings now and I'm not too fussy where they come from!

The PM who wrote this is ❤️ @SlackHQ pic.twitter.com/yiLI2eZOeL

— Eli Scheinman (@eli_schein) August 3, 2021

I followed a trail

What @annapickard helped bring about at Slack is simply wonderful. https://t.co/I0y2QnmRtQ

— Fredrik Matheson (@movito) August 4, 2021

they got bought by salesforce and everyone i know who works there is quitting but the release notes are wacky!!!!

I’m cced on emails my 79-year-old dad gets from power companies. He’s just changed to Octopus and I see they’ve signed their first email to him off with “love and power”. Wonder what he makes of that.

The aliens were bad, but the “please bear with” finished me off.

https://i.imgur.com/H2poQe0.jpg

Some cunt in a spaceship is blocking.... etc

It turns out the "Sainsbury's copywriter bad day" story was as predicted: a twee copywriting joke from the tweeest food brand in the business. @trequartbeasta has taken this photo of an actual pack of the product (left)

(Image 2 here another example of their writing - be warned) https://t.co/3rIKBMV20M pic.twitter.com/Rctm3F2acI

— dan barker (@danbarker) October 16, 2021

On top of that, I've tried their vegan bacon and it looks and tastes like anchovies

"tastes like anchovies" sounds more appealing than I'd expect for "vegan bacon"

yeah sorry I've tasted that bacon too and it is nowhere near the deliciousness of anchovies. also doesn't taste or feel much like bacon either, really just kinda...non-descript bland nothingness, not offensive or anything but boy do the "NSFW" ad campaigns oversell it

the This chicken substitutes are ok tho