7 April 1984
Station: KMEL San Francisco (AOR)Contact: Rick Lee, GMConcept: "Where's the beef?"
Execution: The Wendy's hamburger chain's commercials featuring an old woman shouting "Where's the beef?" have captured the imagination of program directors across the country. In San Francisco, KMEL is asking listeners to write the station in 25 words or less explaining why KMEL has the beef.
Claiming to be the station that delivers the beef, KMEL will award the grand prize entry: 1,000 pounds of it - live on the hoof.
― Pre-Raphaelite Brah (King Boy Pato), Wednesday, 17 February 2021 10:21 (two months ago) link