Worst "genre" created by a journalist part 4534547668686 : 'Hypnagogic Pop' by David Keenan.

I like him too, but there are more than one

I really like Keenan (irl and on the page - both are something of a construct you have to get yr head around) and have long felt vaguely guilty about slagging him off on this particular thread 11 years ago. He's clearly one of the good folk when you look across the entire field of play (not that he's even a music writer any more).

hypnagogic pop is a good term.