that's pretty good for a song launched to #1 based overwhelmingly on pent-up hype, a simultaneous track/video premiere, and a plainly charts-driven digital retail strategy. like, the trajectories of a couple others recently fitting that description:
all are being buoyed somewhat by airplay gains, even those for which direct consumption (sales/streams) is running out of steam fast. they could all eventually find a real mass audience, but i wouldn't count on it. of the three, i'd say "rain on me" may be the likeliest to actually become a 'real' hit
― dyl, Thursday, 18 June 2020 03:57 (three years ago) link