marketing of masculinity

I haven't read it but I would think some excerpts from the Terry Crews book might be worthwhile.

hmmm, for some reason I thought that book was much more recent.

Also for a class, there are some decent TED Talks that could cover the basics, like this one.

https://yalebooks.yale.edu/book/9780300171211/boyhoods

Thanks for the resources. I probably wasn't clear - this isn't really for the classroom (at least, not initially); it's more about trying to get a sense of the landscape and how we might tackle the gender gap in performance.

I've been reading Boys Don't Try? It's good. https://www.crcpress.com/Boys-Dont-Try-Rethinking-Masculinity-in-Schools/Pinkett-Roberts/p/book/9780815350255

https://s.put.re/9JMRwPeK.jpg
https://s.put.re/ZEzhCDac.jpg

think i just blew chunks

you mean CHUNXX

with Wild Rice and Hearty Cumin Broth

is that actually soup or something with soup?

probably has the consistency to be eaten in a sandwich. I value this kind of flexibility.

actually those are scented candles

irl lol

I think there's also a degree of Jean-Pierre Faye's horseshoe theory here where masculine-marketed foods and premium dog food curve together and begin to overlap

^ swear to god I saw a dog treat ad the other day that I considered posting to this thread, but I can’t remember what product it was. Something like “vegan dog food doesn’t exist.. respect their primal urges”

I have a 1/4 baked idea for a thinkpiece I'll never write about the meaning of each era's particular nutrient obsession and its relation to that age. There certainly seems to be something about "protein" being the current one that connects to the whole marketing of masculinity/lifting/beardcare culture.

Worms are an excellent source of protein. There must be some way to change the image of "eating worms" from something done on playgrounds by sniveling weaklings while bullies laugh at them, to a daring, edgy sign of fearlessness, done mostly by wilderness survival savants who also sleep in debris shelters and kill cougars with their bare hands.

(Meanwhile, gluten is just waiting its turn to reemerge as the Glamor Ingredient. "ok y'all hate me now but YOU'LL BE BACK!")

A pizza parlor here had an EXTRA GLUTEN special

Whatevs, I'm still ride or die with the Irish Coffee Diet (fat, sugar, alcohol, and caffeine)

actually those are scented candles

― the girl from spirea x (f. hazel), Tuesday, October 15, 2019 8:59 AM (two hours ago) bookmarkflaglink

my guess was hair gel

https://www.pomades.com/pomps-not-dead-bacon-grease-pomade

First sentence of its marketing info: "Let's face it: bacon makes everything better."

Worms are an excellent source of protein. There must be some way to change the image of "eating worms" from something done on playgrounds by sniveling weaklings while bullies laugh at them, to a daring, edgy sign of fearlessness, done mostly by wilderness survival savants who also sleep in debris shelters and kill cougars with their bare hands.

― A is for (Aimless), Tuesday, October 15, 2019 1:28 PM (forty-nine minutes ago) bookmarkflaglink

*crickets*
https://exoprotein.com/

crickets are cuddly compared to worms

you mean crunchy

i googled this and i came up with a bunch of amsr videos

i assume it's some sort of vore fetish thing?

When bug-eating becomes mandatory due to enviro catastrophe there will be SO MANY commercials for, like, Tactical Cockroach Crunch Bars.

Snowpiercer got there first

https://s.yimg.com/uu/api/res/1.2/9_ToyCBIe__2fEC5MPtikw--~B/Zmk9c3RyaW07aD0zODg7cHlvZmY9MDtxPTk1O3c9NzIwO3NtPTE7YXBwaWQ9eXRhY2h5b24-/https://s.yimg.com/lo/api/res/1.2/QvoDsM6o4VJyjVoJQB3kKQ--~C/Y2g9MTY4NS42Njc3NTI0NDI5OTY3O2NyPTE7Y3c9MzAwMDtkeD0wO2R5PTE2Mi44NjY0NDk1MTE0MDA2NTtmaT11bGNyb3A7O2FwcGlkPXByb2Rlc2sy/https://media.zenfs.com/en/ap.org/9f30fe46a68dc5010407db452de50587

love 2 add the word “tactical” to things

^^^

There's a drywall-punching scene in Marriage Story; made me think of this thread.

what kind of drywall was it?

https://pbs.twimg.com/media/EM0ax0PWkAAyF-7.jpg

someone at my work was unironically showing off pics of tactical baby gear and saying he'd ordered some for his forthcoming first child :/

"jax"
men
bed sheets

hm

so are these sheets that repel jizz stains?

is it for morning wood? maybe they're really thick, heavy sheets

I'm now imagining a mattress that "senses" morning wood and kind of creates a little depression to nestle it comfortably and avoid excessive pressure.

"On top of that, a survey found that men ages 18-25 wash their sheets four times in a year, and the U.S. Bureau of Labor Statistics found that on average, men do 1/4th the amount of laundry as women. This fact means that these sheets are only being washed once per month. When we discovered these numbers, we realized that it meant we had to make sure our sheets have powerful anti-bacterial features, and we did just that."

lol @ men ages 18–25

eww

is that survey men-focused or laundry-focused: like, is it that the men ages 18-25 only wash their sheets four times a year, but that someone else occasionally or regularly washes their sheets for them ... or is it stating that the sheets of men ages 18-25 only get washed 4x a year?

the latter

Men are more environmentally-friendly iirc.

I feel guilty about how often I wash my towels.

"On top of that, a survey found that men ages 18-25 wash their sheets four times in a year, and the U.S. Bureau of Labor Statistics found that on average, men do 1/4th the amount of laundry as women. This fact means that these sheets are only being washed once per month. When we discovered these numbers, we realized that it meant we had to make sure our sheets have powerful anti-bacterial features, and we did just that."

― Yerac

is that survey men-focused or laundry-focused: like, is it that the men ages 18-25 only wash their sheets four times a year, but that someone else occasionally or regularly washes their sheets for them ... or is it stating that the sheets of men ages 18-25 only get washed 4x a year?

― sarahell

the latter

― mookieproof

i think it's maybe neither! from the ad copy that yerac cites, the survey just says that young dudes wash their own sheets 4 times a year. the ad copy goes on to combine this with a separate BLS finding that the average man (doesn't say what age) does 1/4th the laundry as the average woman. then from there they make up an extrapolated "fact": "This fact means that these sheets are only being washed once per month." that's not a fact.

i think all we can say with confidence is that 18-25 guys wash their own sheets 4 times a year. some of their sheets are washed more frequently by other people, because maybe someone else in the household who does more laundry washes their sheets for them on other occasions. and we know that "on average, men do 1/4th the amount of laundry as women." but it's weird to make an assumption that women, who are doing 4 times the laundry of men, are always washing 18-25 year old dude sheets at the same time. sure, some of them do (young guys living with parents; developmentally stunted young men who have their partners do their laundry for them, etc)...

but anyway, i think all that's safe to say is that young dudes are washing their sheets 4 times a year

and you know, what really bothers me about Jax sheets, other than that it sounds like a masturbation product, is that they would have been fine just citing the study that young guys only wash their own sheets 4 times a year! that's convincing enough that perhaps there is a market need for masculine sheets that will fight back against the consequences of not washing the sheets. but don't drag the BLS into this and start mixing assumptions with facts, COME ON JAX