...there’s a widespread claim that ticket sales have declined because Hollywood’s obsessive focus on sequels, franchises, blockbusters and IP (“SFBIP”) has led many people to stop going to theaters altogether. In fact, the segment of the population that doesn’t attend “the movies” has been unchanged since 2002 at one in four, and a greater share of the population goes to the theater today than at any time between 2009 and 2017.Nearly all the decline in theatrical consumption has instead come from a reduction in the frequency of attendance by the most intense moviegoers. This reiterates the idea of secular decline; those who loved the product most, love it less each year. (...)
The explanations for this are simple. Over the past 40 years, viewers have added more high-quality screens and sound systems in their homes, the quality of television content has improved, the ability to access this content (e.g. ad free and on demand) has improved, and bigger (and more social) alternative entertainment experiences have emerged, such as Call of Duty and Fortnite. This is similar to the first secular decline of theatrical attendance. Before household TVs emerged, audiences attended the theater 40-70 times per year – after all, it was the only way to watch video news (attendance peaked during World War II). As families added more TVs to their homes (thus allowing family members to individually watch), consumption dropped.
Today, movies earn their keep by displaying content that is best able to defeat at-home consumption and alternatives – to persuade audiences to turn off Netflix, get in their cars, drive to a movie theater with convenient showtimes and available seats, park, buy $10 tickets, sit through 10 minutes of commercials and 20 minutes of trailers as the adjacent seats fill up with strangers, watch the film for 150 minutes while holding off the restroom, then drive home. The only way studios can reliably do this is by offering a spectacle that simply needs to be seen on a big screen (Avengers: Endgame) or has such cultural relevance you can’t wait until the home video release to catch up (Us, or again, Avengers: Endgame). It doesn’t seem to matter if a film like Booksmart is terrific (it is), widely available and evangelized. The role of the movie theater has changed.
― Stub yr toe on the yacht rock (morrisp), Saturday, 31 August 2019 20:26 (four years ago) link