marketing of masculinity

my backpack is sized appropriately for my frame and is covered with cool patches that represent my various interests

there are... backpacks of many sizes

lmao is it time for a “your fucking EDC” thread?

we have one of those already

lol who knew

where it at?

Backpacks of every size feel oversized to me but perhaps just categorically lack the single-shoulder grace I'm used to

xp there's one on man-purses and one on all the crap you have in your bag

xp I Love Rucksacks

“Feel clean. Smell fresh. Be soapy. With Axe Phoenix, explore your bathsculinity and sink into a cushion of Mint & Rosemary-scented bubbles.”

back on topic with a bang

Dying @ bathsculinity

I think “discover” would have been better there than “explore,” but it doesn’t really matter in light of the coinage

I’m intrigued, but first I need to know if it’s been specially formulated for my rugged man skin

mint seems safe enough. rosemary sounds suspiciously girly.

Just drop the rosemary into a pint of whiskey imo, very refreshing while felling a tree to provide firewood for your family

“The Art of Self-Defense” is a good movie adjacent to this

KM brings up a good point. if I don’t like what it does to my skin, can I just drink this sh1t?

Just saw an ad (thankfully the sound was off) for this brand, which seems like an apotheosis of the thread topic:

https://www.forhims.com/

this is deeply obnoxious but at least less aggro than some of the worst shit we've seen in here

sh1t

not very masculine

ooof thats a badun

lol

https://www.newyorker.com/magazine/2019/08/05/self-care-for-men

"thimapy"

I was in a sporting goods store the other day and they had a whole display of Duke Cannon products.

https://dukecannon.com/

Duke Cannon hails from a simpler time. A time when the term handyman was redundant. A time when chivalry and patriotism weren’t considered old- fashioned. A time when you never put the word salad next to bar.

But something happened along the way. Men were encouraged to put down their lug wrenches and pick up their phones to hashtag for help. Substance was replaced by the flash of guys taking selfies. And instead of getting up before dawn to build railroads, men started going to the gym at 9 a.m. to ride pretend bicycles.

As any historian worth his salt will tell you, this country was built by folks with a sense of purpose. Duke Cannon’s purpose is simple: to make superior-quality grooming goods that meet the high standards of hard-working men. Our products are tested by soldiers, not boy bands. And they’re made in a little place we like to call the United States of America.

We value things like hard work, family, community, bacon and country; we champion builders, creators, sledge hammerers, holders of doors and fixers of toilets; we have the utmost respect for teachers and farmers and soldiers and first responders—so it’s no wonder good folks feel right at home in Duke Cannon Country.

Barf. Also, teachers??? I mean I love teachers and think they should get paid a million bucks and we should listen to them more, but out of that line up, one of these things is not like the other.

They sell a soap-on-a-rope product that makes prison rape jokes on the packaging and also refers to the nylon cord as "military grade" so I think we're done here.

As any historian worth his salt will tell you, this country was built by folks with a sense of purpose.

We value things like hard work, family, community, bacon and country; we champion builders, creators, sledge hammerers, holders of doors and fixers of toilets; we have the utmost respect for teachers and farmers and soldiers and first responders—so it’s no wonder good folks feel right at home in Duke Cannon Country.

yeah, this would be a contender for Most Marketing of Masculinity, Ever, except for the teacher reference. they really fucked up there

I came across a display of that stuff one night, pulled out my phone's camera for this thread and then... decided that really, I just wanted to forget that I had ever bore witness to such a thing.

However, I have been getting up before dawn lately to build a railroad, and lemme tell ya, my neighbors hate my guts.

customer review for the 4-count variety pack of "Big Ass Bricks of Soap" titled:

"It's nice to no longer be tied to either old spice or Axe, the scents smell good, quite frankly amazing, but masculine at the same time. I feel like Axe or Old Spice are for boys, make em' feel confident by practically bathing in their products like cologne.....but Duke Cannon? That's a man's product."

I got a letter from a pair of realtors who sold a house down the street advertising their services and they had "realtor bros" branding. They're actual brothers and probably are going for the Property Brothers association, except... they both looked super bro on their cards

now I'm worried some bros moved in down the block in some sort of "for bros by bros" deal

As any historian worth his salt will tell you, this country was built by folks with a sense of purpose.

that’s a weird way to refer to slaves but go off i guess

Biiiiiiig time.

real brostate

Brostate cancer.

You let enough brain deuces pile up in your thoracic and all of a sudden you’ve got Shark Piss streaming from your eyes!

sentence of the year

hard work, family, community, bacon and country

ugh fuck off

However, I have been getting up before dawn lately to build a railroad, and lemme tell ya, my neighbors hate my guts.

― pplains, Tuesday, 30 July 2019 19:22 (twenty minutes ago) bookmarkflaglink

as i understand it, americans have always felt this way about the people who built their railroads so...?

Can't believe they went with "Duke" when "Dick" was right there.

I have ignored duke cannon’s marketing in order to try out their giant bar soap and, unsurprisingly, it doesn’t come close to Pré de Provence or whatever big chunky herbal / oatmeal bar soap you care to try from your local farmers market / organic grocer

have you tried having someone (preferably a hairy man with no shirt on) throw the brick of soap at you? you're not clean unless you get bruised up a little

for you guys who are in relationships/live with women, don't you all just share all your products???

I gave up counting the american flags in that duke cannon promo.

I have to wonder how many swirlies per day the writer of that wish-fullfilling machorgasmic copy received in his school days.

for you guys who are in relationships/live with women, don't you all just share all your products???

haha um no

I have no products apart from some fairly generic aftershave (which I really only use when I shave my head every couple weeks) and Dr. Bronner's.

'Maybe if I talk about how salad bars are for pussies the football players will bro down with me at our next reunion.'

bronners for life

the soap is good but the lack of masc marketing psychic aggression is where its true value lies

"Duke Cannon’s premium grooming goods will not get you laid, and they won’t make you more manly. They promise only to you get you clean, smelling, and feeling good. Your masculinity is not defined by the brands you use but by the actions you take. The Duke Cannon brand is FOR decent, hard-working men; it doesn’t help create them."

such mixed messaging

Duck Bonner never gonna come close to the hypercharged gender identification found in these spots:

https://www.youtube.com/watch?v=jt0c-SkQuwg

We share some of the bar soap, that’s about it. I always prefer exfoliating stuff, she usually doesn’t. I use Mane & Tail, she has hair that actually requires attention.

We have three of the same type of hairbrush but I’ve gone ahead and labeled the back of each one with a white paint pen, that’s probably the most indicative detail here.