Mad magazine C/D

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I was wondering why this thread kept rising to the top. Motherfucking DC, there really isn't anything they can't effortlessly ruin these days.

I Ate Those Food (Old Lunch), Thursday, 4 July 2019 13:44 (two months ago) link

what a wonderful post tracer

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Thursday, 4 July 2019 14:28 (two months ago) link

feels unbelievable that this was only three years ago

https://www.comixexperience.com/savagecritics/retailing/the-case-against-dan-didio

quelle sprocket damage (sic), Thursday, 4 July 2019 19:54 (two months ago) link

he outlasted Nelson

quelle sprocket damage (sic), Thursday, 4 July 2019 19:56 (two months ago) link

i've been reading mad's latest incarnation and it is doing good work so i am not surprised DC plans to shut it down and allow red hood and the outlaws unlimited rope to play out

Fuck the NRA (ulysses), Thursday, 4 July 2019 23:29 (two months ago) link

two weeks pass...

didn't realise this was out yet - Brian Hibbs running the 2018 bookstore numbers:

Our #8 publisher in the Top 750 is DC Entertainment.
This is, frankly, shocking to me. For the first decade-plus I have been doing these charts, DC’s attention to backlist had naturally rendered them the #1 publisher…. With a bullet! And even when, the last few years, they lost the #1 spot to Scholastic, they were still majorly, significantly always at least #2.

weird how if you fire the two employees most responsible for building the company's backlist from zero over the previous three decades, and aim at selling your own re-re-rebooted IP only on Wednesdays, your sales might go down?

Year # of placing titles Unit sales Calculated Retail price
[2003-2014 skipped]
2015* 119 1,074,304 $21,701,088
2016* 117 1,234,047 $23,203,071
2017 101 827,544 $15,234,525
2018 47 360,414 $7,810,753

6% of DC's annual book sales still come from three 1980s Alan Moore books, two of which they stole from him and his co-authors.


One of Karen Berger’s books is Dark Horse’s 3rd best-seller in bookstores: “Anthony Bourdain’s Hungry Ghosts” with just over 14k. RIP, man.

quelle sprocket damage (sic), Friday, 19 July 2019 08:13 (two months ago) link

and aim at selling your own re-re-rebooted IP only on Wednesdays

yesterday: brain genius announcing to panels at SDCC that he's mad at the collections department for proposing and executing financially successful reprint projects bcz he only wants to sell new stuff that people don't like, instead of stuff that people enjoy

quelle sprocket damage (sic), Monday, 22 July 2019 00:45 (one month ago) link

I saw a headline about that but I didn't actually click through and read it because I think it gave me a mini-stroke.

xp lol, typical

if they were at all intelligent, the main point would be to create comic plots that are easily collected, with the real success being enough demand to keep a portion of new storylines in print in collected form as new classics.

or in the case of MAD, the ability to rely on the extensive back catalog of material to print topical one-offs or prestige collections by era/topic/author. some completely obvious concept like "movie parodies of the oscar winners of X" or just shoving the Star Wars parodies out on the newsstand any time a new SW project comes out. they did exactly that in the mid/late 90s when the original movies were rereleased to theaters and I think I wore out my copy!

hell, just throw the old collections back into print. I was introduced to MAD through one of the early printings of the "Son of MAD" collections that was at my grandparents' house, probably bought by my dad or uncle. I need to hunt around, I had another paperback collection as a kid and bought a ton of issues starting with, I think, a Gremlins 2 parody

untuned mass damper (mh), Monday, 22 July 2019 02:47 (one month ago) link

I got the digital collection of a Donald Trump thing they did a few years back to coincide with the election, and there was some decent material but it bizarrely didn't grab any deeper back catalog stuff, which definitely exists.

untuned mass damper (mh), Monday, 22 July 2019 02:50 (one month ago) link

in the case of MAD, the ability to rely on the extensive back catalog of material to print topical one-offs or prestige collections by era/topic/author. some completely obvious concept like "movie parodies of the oscar winners of X" or just shoving the Star Wars parodies out on the newsstand any time a new SW project comes out. they did exactly that in the mid/late 90s

otm

completely insane that they close down the entire history of Mad in NYC, restart from scratch in Burbank with an EIC so expensive they have to lay him off a year later, and don’t have a plan around monetising the generations of goodwill around their content

quelle sprocket damage (sic), Monday, 22 July 2019 03:25 (one month ago) link

completely insane DC

Fixed that for you.

I was pondering last night after posting that -- if there was some subscription service where they'd dig up a handful of relevant comics from the whole of the run and you could view them as a daily comics type of thing, it'd be great! Stupid American aggressive posturing toward Iran in the news? Guess what, we've got decades of content! Here's a mini-collection we put together for this week.

untuned mass damper (mh), Monday, 22 July 2019 14:39 (one month ago) link

I honestly don't know why at this point they wouldn't just offer the entire kit and caboodle up to the highest bidder. The only potential downside I can see is if an even worse company bought it.

I'd settle for a high quality scan of a bunch of material well-documented and dropped on archive.org

it looks like there's one issue on there

untuned mass damper (mh), Monday, 22 July 2019 14:54 (one month ago) link

Fwiw, they did do a huge Star Wars book back around 2007, Mad About Star Wars, that did a great job of compiling that stuff. But having said that, more of this exact type of thing would be fantastic!

https://images-na.ssl-images-amazon.com/images/I/61%2B2OBkbiEL._AC_SY400_.jpg

soaring skrrrtpeggios (jon /via/ chi 2.0), Monday, 22 July 2019 15:00 (one month ago) link

the highest bidder.

No other bidder would be in any position to do 1/10 of what AT&T can do with it. AT&T just don’t want to do anything with it.

(And obv don’t have any motivating interest in a product that is designed to teach children that corporate-controlled art is a bad thing.)

quelle sprocket damage (sic), Monday, 22 July 2019 15:02 (one month ago) link

can't believe cracked is a more viable brand than mad.

Philip Nunez, Monday, 22 July 2019 16:28 (one month ago) link

should license to fanta honestly

Fuck the NRA (ulysses), Monday, 22 July 2019 16:46 (one month ago) link

A properly done version of this, available as a digital download: https://www.amazon.com/Absolutely-MAD-Magazine-50-Years/dp/B000HKMQ64

Vernon Locke, Tuesday, 23 July 2019 00:58 (one month ago) link

not to get sic on you here but $150 for two discs of unsearchable lo-res scans doesn't strike me as properly done

Fuck the NRA (ulysses), Tuesday, 23 July 2019 01:22 (one month ago) link

a properly done version of /sic

Vernon Locke, Tuesday, 23 July 2019 01:23 (one month ago) link

ah i think i get your meaning.

Fuck the NRA (ulysses), Tuesday, 23 July 2019 01:38 (one month ago) link

This (link), but high-rez, searchable and digital. We're on the same page, all good.

I was this shockingly old when I learned that the rest of the EC catalogue is controlled by the Gaines Family. I thought DC had the lot, and was licensing out reprints to Dark Horse, IDW, Fanta etc.

Vernon Locke, Tuesday, 23 July 2019 02:25 (one month ago) link


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