Worst TV adverts of the moment

I think it's only in cinemas but I detest that "history of Ben & Jerry in 30 seconds" advert, especially with its asinine "save planet" bit at the end.

word

"Save the planet, buy ice cream"?

actually ben & jerry's is hailed as an industry leader in "green" packaging, down to the ink on its cartons (i can explain more but it's all out there somewhere).

it's provoked conversation and consternation so presumably both cadburys and teh ad-makers are sitting rather smugly at the moment.

Yeah, by hating on it we're playing right into their hands!

The B&J one's one of those traditional self serving puff piece movies that make the client feel good about thimselves. To the point of org, tbh!

(xp) I don't know what they're so smug about, I'm not eating any more of their chocolate than I did before. But then, altho I've seen the ad lots of time, I didn't even know it was for Cadburys!

"Save the planet, buy ice cream"?
Nah, they say it in the context of a snippet about their Climate Change College, which seems to involve sending competition winners on a (one hopes carbon-neutral) trip to the Artic Circle. But even if this programme is of use, and their packaging is green, the flip yadda yadda way in which they say "save planet" before moving on really winds me up.

Kettle Chips trying to make people forget about the whole union-busting episode with possibly the cheapest-looking advert on tv at the moment.

Any firms who actually ARE taking meaningful green initiatives have every right to be smug about it imo.

http://www.benjerry.com/our_company/about_us/environment/

why?

xpost

huh?

Any advert that mentions or emphasises Green issues is instantly turned off in my household - you're trying to sell me stuff and that's it. Period.

You actually turn your telly off? Do you just sit there counting out 30 seconds & then turn it back on again?

You're supposed to go and make a cup of tea aren't you? Traditionally...

UK adland is in the grip of a sustained push of all manner of revolting air freshener devices currently. Definite lowlights are the poorly dubbed euro-ad which opens with "it's bad enough when your house smells of fish" - come again? Also, the hideous CGI squirrel household with their woefully animated visitors and ceaseless trumpeting of the "soothing light" built into the device makes me want to eviscerate the marketing gonk that decided this was the added-value their customers demand.

As for the drumming gorilla, well on first viewing I thought it passable but since then (as mentioned upthread) every other wall post I get on facebook seems intent on including it because it's *so* hilarious...

(on the opposite side of the coin, I thought the recent ads for Halo 3 with the huge model diorama and Chopin soundtrack were, frankly, wonderful - best of the year by some margin)

air freshener is weird, period.

the worst thing about the dairy milk ad is the showing ratio of full thing to reminder. I don't really dislike the ad itself but the frequent reminder does help make me

(x-post)

OTM - Is it really enough of a moneyspinner for EVERY household products company in the country to advertise it during EVERY damned break!?

Mark, I don't think smugness is ever something justified on an issue as big as this.

You could argue that any good work they may be doing with their green initiatives is undone by the impression they are giving in this advert that climate-change-related planet-saving* is something so trivial that it can be singlehandedly achieved by one ice-cream manufacturer.

*really human-saving

Definite lowlights are the poorly dubbed euro-ad which opens with "it's bad enough when your house smells of fish" - come again?

Ha ha, yes. I always say, in my head, "But it doesn't" when that come on. Also the advert that uses the word "fragrancing".

not a word^

I don't know what they're so smug about, I'm not eating any more of their chocolate than I did before. But then, altho I've seen the ad lots of time, I didn't even know it was for Cadburys!

To the extent to which I understand it - which is not much - there are ads that are designed to make you want to rush out immediately and buy the product, and those which are designed to embed the brand in your subconscious, such that when you next go out to buy a chocolate bar for example, you get a dairy milk.

I know it's a lot more complicated than that but the gorilla one is definitely in the latter category.

cadbury perhaps taking a leaf out of orange's book...? I know kate moross did some of their print ads

the monkey one is OK; it does almost have the feel of a viral, despite being shot for TV

Oh man, I've just remembered, there's an advert for a digital camera (I assume) with a couple in Italy or France or somewhere, at one point they're on a boat with a buncha nuns and then having a meal later on, and the guy has the most fucking irritating smug gurning fucking kickable slappable face

oh no, Greggs bakery advert with the bloke from max and paddy. heavens.

speak american

pls

yeh dat one's a bladdy noightmare gav

"Throw-On"

Corr bloimey that Miller Loite advert with the old boike is a roight royal pain in the Marble Arch it's a roight two an eight Queen Mum Gawd bless 'er only ever killed her own &c.

I'm not sure if it's on TV, but the cinema ads for Australia ending with that warmer shouting "So where the bloody hell are you?" have started appearing in print too, I note with horror.

Definitely some homoerotic shiznit going on in the Subway advert at the moment.

injurylawers4u ad with eastenders' johnny allen

oh yes! that one is excellent. "you could sit around and shrug your shoulders like a poofter, but if you're a real man you'll let us rinse the fuck out of those bastards for every penny they have"... or something to that effect.

> speak american

there's an american equivalent of this thread somewhere

oh - most annoying commercial now running

(actually there's a newer one than that, must be. can't find it though)

there's a tube advert for some aussie 'long' hair product that actually makes me want homicide legalised

wow

Any of the "howard" halifax adverts. That new one with the beach boys song is the worst yet.

those carling ads

oh my fucking god, i just saw the halifax beach boys ad. That's pretty bad even by halifax howard ads standards.

Moonpig... Moonpig... MOONPIG... MOONPIG DOT COM

New slim fast advert, extended song.

pure fucking evil

The one with Suggs where it's blatantly inferred that he's tapping the underage daughter.

That new Halifax advert truly is the worst yet. I really really hate Howard even more and he's barely in it. Boycott the Halifax!!

New slim fast advert, extended song.

pure fucking evil

Agreed - it makes me want to kill people whenever I see it. I thought "I'm snacking on PRETZELS!!11!!" was bad enough but this.... arghrghgrhgrhrghrhhhhh I blame the Americans. Every single one of those terms used is from the US of Uncle Stateside.

http://www.youtube.com/watch?v=IfDsl0qaNSk

Internets

confused.com ads are the worst. "hey you know what would look cool on TV? CLIP ART"