Rolling Maleness and Masculinity Discussion Thread

As an ad, it doesn't give me a reason to buy Gillette products. As a PSA, I don't find it particularly informative or insightful and I agree with Mordy that it muddles together different issues that should not be muddled together. (And if your analysis IS that childhood bullying, boys fighting, catcalling, sexual assault, etc are all manifestations of a fundamental issue with patriarchy or 'toxic masculinity', then the solution should probably be something more systemic and large-scale than 'as individual men, we have to step up, be better men, and teach those around us". Why doesn't a large corporation advocate for some kind of systemic change, I wonder?)

i think it was so they could go viral tbh

no doubt

something went viral at home this week and i spent last night throwing up :(

As a PSA, I don't find it particularly informative or insightful

Like it’s more enlightening than your standard “smoking is bad” or whatever the fuck else standard PSA thing is. As heavy handed as it is, the scene alone where dude condescends to the woman in a meeting is 100% happening all the time and most dudes aren’t even clocking it.

its good that ppl are being helped by this advert i spose

Like it’s more enlightening than your standard “smoking is bad” or whatever the fuck else standard PSA thing

I'd probably go the other way bc I at least find anti-smoking PSA messages more coherent but I appreciate that you see it differently and get more out of this.

This tune still pops in my head sometimes: https://www.youtube.com/watch?v=S7uaKCjjufs

An ad that people are talking about = an ad that has done its job.

It's not about "selling more razors" per se, but about making sure that the next 20 times you think about shaving you think about Gillette. Mission accomplished.

Same goes for much of Coke/McDonald's /Microsoft advertising. Keep the brand top-of-mind and you don't need to work as hard on individual sales motions.

the most chud dude I know is so triggered by this ad, since he's a typical easy mark for whatever issues make people like him super-shook (AOC dancing, issues of sexual identity cf transgender politics and gay marriage or whatever, the "caravan", etc and on and on) and it's amazing to watch. it's not to say the right-wing doesn't have their shit which gets the left riled up a lot, but it's astonishing that a dumb ad has had this reaction. "oh no, i have to boycott them now" lol

YMP, so basically it's exploiting feminist issues for the sake of subconscious manipulation in the service of profit? Can't imagine why that might rub someone the wrong way.

hey theres no bad way to #nagallmen

YMP, so basically it's exploiting feminist issues for the sake of subconscious manipulation in the service of profit? Can't imagine why that might rub someone the wrong way.

If you want to die, look at the YouTube comments.

Saturday Night Live last night had a weird parody of the Gillete commercial subbing in the Kool-Aid Man...Oh yeah.

Advertising is dirty and garbage as a whole, yeah, but there are a billion worse ways to do it than through a positive PSA.

I’m not buying that most people super chuffed about this hate it because it’s ~co-opting a righteous movement, man~.

I don't care that much about why some chud in the comments section is chuffed and didn't mean to claim that this is the reason. I guess I'm working out what I think; I'm less convinced of the message, or the form of it, than you are. If YMP is right, the point would be to troll more than to promote a positive message (although yeah, abuse and harassment are bad and if this gets people to stop doing those things, it's a good thing).

wait what does 'chuffed' mean in american

idk. i hate that word and also "chud."

cos here it means someone is pleased with something

Idk, I was just reusing circa's terms there. I never use either word tbh.

I guess "chud" was omar's, actually.

Apparently, 'chuffed' can mean both 'pleased' and its opposite, depending on the context.

And it doesn't seem to be a UK/NA thing, although I'd wager Brits use it way more often than North Americans.

love to chuff my chuds amirite guys

wait does chad = chud

'Chud' is a derogatory term for alt-righter. Most wish they were chads.

"Chud" = derived from C.H.U.D., an acronym for Cannibalistic Humanoid Underground Dweller from the shitty 80s horror movie of the same name. In contemporary internet discourse, synonymous with "Neanderthal", "knuckle-walker", etc. - basically, a primitive/unevolved/subhuman creature.

Interestingly, it's never racialized - it always just means someone with shitty aggro right-wing beliefs.

you don’t have to be a right-winger to be a chud, but many are

I've only ever seen the term used on the left. But this is a recent development according to the prestigious Urban Dictionary.

My earlier statement "all teenagers are chuds" was basically about the adolescent temperament - the stormy emotional landscape, generally poor impulse control, etc. - which crosses all political boundaries.

its actually a native american ritual iirc

as far as i can tell "chud" exists solely to noun "maga"

well anyway

search function shows me “chud” was used in its common form, not referencing the movie itself, in 2004

like we’re not alone here, it was a term used among a bunch of internet and irl communities prior to trumpism. please don’t let trump ruin “chud”

Now that I think about it, The Simpsons is probably responsible for its return/rise - there was a throwaway gag about the sewers being full of CHUDs in the Simpsons-go-to-NYC episode (the one that never gets re-aired because it's got the World Trade Center in it).

xp he is not ruining it he is revealing its essence

chud/chad/choad
none of them are good

I use choad a lot these last several years. It really perfectly embraces a lot of men in the US.

by "none of them are good" i meant the people referred to as chud/chad/choad are not good; the words themselves are fine!!

the word CHOAD itself brings me great satisfaction to use tbh

Proto-Estonians are having their good name dragged through the mud: https://en.wikipedia.org/wiki/Chud

It's such a weird cognitive dissonance to see a choad make a derogatory comment about how a women looks. I will go off. Like, are there no mirrors in your basement? How dare you.

what if the choad comments on how tedious the woman's opinions are

same.

consistent!

i dunno i just think it's super sw8 how every thread on ile sinks into the 'trump brexit chud men are stupid'x1000000 posts format after a while, great convos

And yet here you are.

offering a male point of view that is worthwhile. i am a man. i am strong.

such will.