Rolling Maleness and Masculinity Discussion Thread

xp fear and worry can actually be super-effective advertising/marketing techniques if deployed correctly, I have no real opinion on whether that's what P&G is accomplishing here. I'm sufficiently entertained by the Piers Morgans of the world telling on themselves that I've gotten my dollar's worth.

I like the ad; it effectively brings up emotion. At least it isn't bikini babes shaving tennis balls.

brad u can ilxmail me anytime if u want a penpal

― I have measured out my life in coffee shop loyalty cards (silby), Tuesday, January 15, 2019 10:47 AM (two hours ago) Bookmark Flag Post Permalink

silby thank you! my ilxmail doesn't work bc it's associated with a dead email address, but you can email me anytime you want too (it's brad.david.nelson at gmail)

Several people has said it made them feel good, btw, perhaps it's just you who don't like the message

it's true that i think the ad conflates various behaviors wrongly (boys wrestling on the grass should not necessarily be what we mean by toxic masculinity and i question how 'boys will be boys' is being sued) tho the general argument that men should be respectful towards women and one another is one i strongly cosign. i'm not sure an advertisement is a great place for this kind of work to be done but otoh i do believe in the power of media images and i think something like this could empower ppl to stand up to their inappropriate associates by modeling the right behavior (and shame ppl for the wrong kind of behavior by de-normalizing it). so i'm not saying it's all bad. i think it's just a mystery that this is a commercial. tbph the only reason i posted it was bc i thought it was lol that silby's initiative was coming true - i had never considered that "fight masculinity by shaving" could be utilized to sell shaving products but obv that is why i don't get paid the big bucks.

I haven't watched the ad, but the whole idea of corporate advertising co-opting the struggle to define social equality in order to sell more of X just sickens me.

I do kinda agree with that, and it's why I don't really get the uplifting feels from the ad as well. I'm just saying that looking at the filmic choices, it's clearly meant to be uplifting. And I don't think it's a weird or abnormal ad. The sell is basically: 'Some men are shitheads. But you're not. Right? Buy Gillette!'

that bernard tweet made me lol unreasonably loudly in my office

Wait, Ana Kasparian *is* Armenian

man, libs couldn't be any more obvious with that misdirect, trying to throw us off the obvious symbolism of a misinterpretation of the phrase "young turks" by using an actual armenian who works for the show of that name as cover

what would Don Draper make of all this?

you mean the Real Man of Yore?

https://www.theonion.com/prego-marketing-new-marinara-as-the-premiere-sauce-for-1821421930

it's just a mystery that this is a commercial

every cosmetics brand in the world has, for the past 2-3 years, been trying to position themselves as "transparent" and "ethical" and right-on and yes of course it's about getting that ethical dollar but they take it seriously as a trend they need to be fully on board with, which is kind of.. good?

nothing about marketing is good including mad men and feeding the children of ppl employed in marketing

laser is really not that bad at all

marketing just is

Mordy OTM all the way.

nothing about marketing is good including mad men and feeding the children of ppl employed in marketing

― topical mlady (darraghmac), Tuesday, January 15, 2019 4:37 PM (yesterday) Bookmark Flag Post Permalink

But I gotta feed Tiana, mayne

Finally something me and darragh are in full agreement on

i'm sure you guys are gonna say some stuff that would make me feel bad but w/darragh there's a 50% chance i wouldn't really understand the post

it's be like

oh fer christ's luck lads, are we no tae bin marketing on the morn or are ye really that thick?

Not able to watch video atm but descriptions of the commercial itt make me think of

https://www.youtube.com/watch?v=zgg6tZEXm5A

If you are a man who is upset about the Gillette commercial, you should smile more. You are so much prettier when you smile.

— John Lurie (@lurie_john) January 15, 2019

if you are a man posting that joke you should eat cyanide

ums why you gotta do me like that man why

haha sorry man u made me look in the mirror abt myself I had to lash out

poor shaving technique fyi

i am not entirely sure what cause i might have to be offended that procter & gamble are using their corporate clout to speak out against toxic masculinity

having said that maybe the ad is offensive in some way, i haven't watched it because seriously it's an ad, i go out of my way to avoid ads not to watch them

it's unlikely to affect my consumer behavior either way considering i don't even know what products are owned by procter & gamble these days.

similarly, i admit that i've never been much for the lounge lizards but suggesting that john lurie eat cyanide... well, i don't know, that's probably just how people converse on twitter, right?

wtf are you talking about

rush's post was perfectly intelligible, idgi.

he's not offended by an ad that no one on this thread is offended by but also it's an ad he hasn't even seen because he doesn't watch ads and he wanted to share he doesn't know what products P&G makes and doesn't like the lounge lizards and thinks maybe that comment was offensive but maybe it was ok because he also doesn't know about how people converse on twitter. so basically a lot of words to tell us absolutely nothing. to what end?

intelligible if your expectation for communication from ppl is words that make grammatical sense but convey no information

welcome to ilx mordy, people post their thoughts here

sometimes they're not entirely connected or cogent!

please help me understand why this is upsetting

who's more foolish the fool or the fool who complains about him

I'll have you all know I bought store brand Mach 3 razors today in protest

(of Gillette's obscene prices).

I stopped shaving again

(out of sheer laziness).

I got a lot of body parts lasered because of laziness and boredom and maybe six months will go by and I will randomly look down and see like, 4 super long hairs on a shin.

boys wrestling on the grass should not necessarily be what we mean by toxic masculinity

It looked more like helicopter parenting.

I thought it was supposed to be bullying.

Helicopter bullying.

bullying is a slur

m'lady

lol good spot

bullycoptering

Mach 3 blades are way overpriced, at least we can all agree on that.

I thought everyone had moved on to the fusion?

The fusion (5 blade) was released when I started shaving and I’ve never known anything else. Still use it to clean up the neck even though I have a scruffy beard now.