new payola investigations!

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The headline at Xinhuanet.com's English language news section really says it all, I think: "Spitzer's iron wrist shifts to music industry"

max davenport (axehead), Monday, 25 October 2004 02:28 (nineteen years ago) link

nine months pass...
http://www.oag.state.ny.us/press/2005/jul/jul25a_05.html

teeny (teeny), Monday, 25 July 2005 19:06 (eighteen years ago) link

Wow, this is pretty interested. I'm especially surprised that these two methods were mentioned:

"• Contest giveaways for stations' listening audiences;

• Payments for "spin programs," airplay under the guise of advertising."

I wonder if this sets any kind precedent that could have an effect in other areas of the media.

walter kranz (walterkranz), Monday, 25 July 2005 21:23 (eighteen years ago) link

• Payments for "spin programs," airplay under the guise of advertising."

In Australia at least, even the community radio stations do this as a matter of course. You can buy yourself Album of the Week etc. This is bad news for small record co's with tiny budgets.

moley, Monday, 25 July 2005 21:26 (eighteen years ago) link


Do they have similar policies for music libraries, lol...

crown victoria (dymaxia), Monday, 25 July 2005 21:34 (eighteen years ago) link

this is an interesting story especially with respect to pop music and I can't imagine why it's not garnering more interest here!

Banana Nutrament (ghostface), Tuesday, 26 July 2005 09:09 (eighteen years ago) link

Because it forces the popists to face an uncomfortable truth--what gets played on the radio and makes the charts doesn't have much to do with the 'quality' of the song or even how popular it is with the masses, but has everything to do with marketing, business relationships and cold hard $$$.

Keith C (kcraw916), Tuesday, 26 July 2005 12:03 (eighteen years ago) link

Because it forces the popists to face an uncomfortable truth--what gets played on the radio and makes the charts doesn't have much to do with the 'quality' of the song or even how popular it is with the masses, but has everything to do with marketing, business relationships and cold hard $$$.

Haha, the reason millions of people like Pop Artist X really isn't necessarily because they're so good/fun/danceable/sexy/interesting non-shocka.

Is the NY AG's office full of corny indie fuxx, I suppose?

marc h. (marc h.), Tuesday, 26 July 2005 12:24 (eighteen years ago) link

Whatever happened to the good old days when some nebbishy label guy (bearing a striking resemblance to Paul Shaeffer) would try to give Dr. Johnny Fever the newest Juice Newton LP w/ a few packets of blow in the sleeve? Things were so much simpler back then.

David R. (popshots75`), Tuesday, 26 July 2005 13:19 (eighteen years ago) link

Also, I like how Keith takes an issue that affects ALL radio-played music, and tries turning it into a dumbshit indie-vs-pop cockfight. (Tho I ain't surprised Sony be paying to make folks actually play Audioslave.)

David R. (popshots75`), Tuesday, 26 July 2005 13:21 (eighteen years ago) link

OK, HERE IT IS IN BLACK AND WHITE AND IT'S SERIOUS: IF A RADIO STATION GOT A CASE OF BOONE'S FROM MY CHEMICAL ROMANCE'S MGR FOR THE ADD, AND THEY'RE PLAYING THE SONG ALL IN OVERNIGHTS, THEY ARE NOT GETTING THE CASE OF BOONE'S. PLEASE FIX THE OVERNIGHT ROTATIONS IMMEDIATELY.

David R. (popshots75`), Tuesday, 26 July 2005 13:25 (eighteen years ago) link

Alan Freed to thread. yawn.

Alfred Soto (Alfred Soto), Tuesday, 26 July 2005 13:26 (eighteen years ago) link

Where did I mention indie in my post, David?

Keith C (kcraw916), Tuesday, 26 July 2005 13:29 (eighteen years ago) link

I used "indie" as shorthand for "non-pop," which was sloppy of me, but I couldn't really see what side you were arguing for in regards to your "ha ha popists YOU FULES" post - I was assuming you weren't talking about rock, because, um, Audioslave and Franz Ferdinand were mentioned.

And, really, in terms of business and $$$ playing a part in getting popular music exposure: see Alfred's yawn. Alan Freed and Dick Clark were fingered in payola scandals, the Behind The Scenes episode about Styx snuck in a brief little payola story (yay Chicago!), and Interscope was dabbling in "legal" payola when they bought ad time on stations (in the northwestern US?) to promote the bejeezus out of Limp Bizkit. And no doubt there are other stories.

But, y'know (and this is where I piggyback Marc's point), folks have to actually LIKE the song in order to buy it and make the payola worth a damn - I imagine there are just as many stories about labels throwing money out there in the service of a band that goes nowhere fast. It's not like getting on the radio guarantees success, and it's definitely not like bombarding Listener X with Song Y for a month will automatically induce a case of musical Stockholm Syndrome.

David R. (popshots75`), Tuesday, 26 July 2005 13:39 (eighteen years ago) link

Or, to quote the ever-reliable Fox News from its "Payola Shocker" story (note, some ppl ARE shocked by this!):

http://www.foxnews.com/story/0,2933,163537,00.html

Take Jennifer Lopez's awful record, "Get Right," with its shrill horn and lifted rap. It's now clear that was a "bought" sensation when it was released last winter. So, too, were her previous "hits" "I'm Glad" and "I'm Real," according to the memos. All were obtained by Sony laying out dough and incentives. It's no surprise. There isn't a person alive who could hum any of those "songs" now. Not even J-Lo herself.

marc h. (marc h.), Tuesday, 26 July 2005 13:42 (eighteen years ago) link

I'm not saying it's black & white, there is obviously a lot of give and take between the audience and the industry as to what becomes popular. And of course payola in many forms has always existed, but I'm saying the deck is more stacked now than ever before. You mention Alan Freed and some older artists--would you really argue that that's the same industry as the one that exists today? There's no such thing as a 'regional hit' any more. There's no independent labels that get large airplay. "It's always been around" is a lazy answer.

Keith C (kcraw916), Tuesday, 26 July 2005 14:00 (eighteen years ago) link

WE REPORT YOU DECIDE

Did DeRo contribute his spew to that investigation?

I Can Hum "I'm Real" Juuuust Fine, Tanks (popshots75`), Tuesday, 26 July 2005 14:00 (eighteen years ago) link

keith there are plenty of independent labels that get large airplay. just not rock ones.

j blount (papa la bas), Tuesday, 26 July 2005 14:02 (eighteen years ago) link

David R.: right, exactly. Worth googling the story that the Wall Street Journal did a few years back on Carly Hennessy, their new teenpop star that (MCA? Universal?) spent $2.2 million on and whose record sold, I believe, fewer than 400 copies.

Douglas (Douglas), Tuesday, 26 July 2005 14:05 (eighteen years ago) link

I would LOVE to know of an independant label in the last 15 years that was able to get their music on the radio that wasn't Epitath (who did it, w/ the Offspring, by, surprise surprise, using the same tactics as the big boys - there was a great Punk Planet piece about this a couple of years ago).

And while, yeah, the industry's changed and the deck's stacked against an indie breaking on the radio (nevermind the payola hoohah - I don't remember there being a plethora of indie-friendly radio formats out there), maybe that's just a sign that indies should switch to a different game (which I'm guessing has already happened).

Also, yeah, what blount said (which was assumed in what I was babbling about, but not explicit enough that y'all would know that's what I meant).

David R. (popshots75`), Tuesday, 26 July 2005 14:08 (eighteen years ago) link

I wish I lived in this populist nirvana with you guys where 'the people' are the sole arbiters who decide what gets played (in ANY genre), and are wholly unaffected by marketing, saturation, peer pressure or tribalism.

Keith C (kcraw916), Tuesday, 26 July 2005 14:12 (eighteen years ago) link

But, y'know (and this is where I piggyback Marc's point), folks have to actually LIKE the song in order to buy it

David that's a really optimistic thing to say!

Alan Freed to thread. yawn.
-- Alfred Soto (sotoal...), July 26th, 2005. (later)

So, wait...your point is "this happened once before/has continued happening, therefore I am quite bored by it"?

Banana Nutrament (ghostface), Tuesday, 26 July 2005 14:20 (eighteen years ago) link

independant label able to get their stuff on the radio in the past 15 years: JIVE

j blount (papa la bas), Tuesday, 26 July 2005 14:24 (eighteen years ago) link

also haha payola and wink wink promo sleaze tactics are incredibly more rampant in indie rock and college radio (understandably - it's cheaper!) but not nearly as funny (stories about lenny kravitz funnier than stories about elliot smith shockah).

keith show me where anyone sez anything you're attributing to anyone.

j blount (papa la bas), Tuesday, 26 July 2005 14:28 (eighteen years ago) link

And while, yeah, the industry's changed and the deck's stacked against an indie breaking on the radio (nevermind the payola hoohah - I don't remember there being a plethora of indie-friendly radio formats out there), maybe that's just a sign that indies should switch to a different game (which I'm guessing has already happened).

Sure, there are several channels that people are starting to use together in indie and especially "adult alternative" - AAA radio (especially on NPR, through music shows or even on All Things Considered), Starbucks/Hear Music (not necessarily to sell whole LPs but to get on samplers or the in-store radio - where I've heard Nina Nastasia, Sufjan Stevens and Boards of Canada), word-of-mouth, indie and AAA publications (Pitchfork or Paste -cough-), the New York Times, etc. There are plenty of outlets, and the customer also gets the feeling that he's getting a higher grade product than you find on your stereotypical ClearChannel station.

save the robot (save the robot), Tuesday, 26 July 2005 14:30 (eighteen years ago) link

BTW - The beauty of the payola in Hitman wasn't that they could get shitty songs on the radio by paying for them, but that the promoters could KEEP a hit Pink Floyd song off the radio because the label wouldn't pay.

save the robot (save the robot), Tuesday, 26 July 2005 14:32 (eighteen years ago) link

The following got poxy fule'd, but whatever: acknowledging that 'the people' play SOME SMALL PART in the process of music consumption (a base assumption, I know) (sheesh) != "'the people' are the sole arbiters who decide what gets played".

Banana: I am all sunshine & lollipops!

(Jive!! Are they still indy, or are they a subsidiary of Sony or some junk?)

And I was wondering when Save The Robot was gonna pop onto this thread!

David R. (popshots75`), Tuesday, 26 July 2005 14:32 (eighteen years ago) link

Ha ha ha! For some reason I've never followed payola stories closely, because I seem to focus on bands who still make all their money selling t-shirts at gigs.

save the robot (save the robot), Tuesday, 26 July 2005 14:34 (eighteen years ago) link

the thing about payola is that the hoary old saw "everybody loves a winner" really is true - if a song's getting lots of spins, plenty of people are gonna say "jeez people must really like this song! wonder what they hear that's so special about it?" and listen a little harder, and as long as the spins keep coming, listeners (whose very natural desire is, often, to feel what everybody else seems to be feeling) will eventually find something to like in the song: it won't even take long for it to happen. Familiarity doesn't breed contempt: it breeds comfort. So, it's not a case of "people being forced to like something they don't like" but of minor market manipulation that makes the charts more or less meaningless, which is unsporting.

To use an analogy. If I give you a tasteless little cracker with your meal every few meals, and I do this for several months, you're going to develop a fondness for the cracker, unless you outright hated it to begin with. "So what"? Well, ok, if you say so, but I'd be interested in knowing what the charts would look like if radio stations played what their programmers & DJs liked & what listeners requested. I supposed this is a terribly antiquated interest.

Banana Nutrament (ghostface), Tuesday, 26 July 2005 14:41 (eighteen years ago) link

jive were indie when britney and backstreet boys and, um, tribe called quest broke but got bought out around 99? 2000? (in any case after their peak on radio). white stripes were still indie when 'hotel yorba' sorta hit but obv had gone major come 'fell in love with a girl'. biggest indie record to get major airplay this century: 'who let the dogs out'?

j blount (papa la bas), Tuesday, 26 July 2005 14:46 (eighteen years ago) link

But what a start: Black-and-white evidence of plasma TVs, laptop computers and PlayStation 2 players being sent to DJs and radio programmers in exchange for getting records on the air. And not just electronic gifts went to these people either. According to the papers released today, the same people also received expensive trips, limousines and lots of other incentives to clutter the airwaves with the disposable junk that now passes for pop music.

FUCK!!!!!!!

Tumililingan (ex machina), Tuesday, 26 July 2005 14:47 (eighteen years ago) link

BN OTM about Cracker. I'm sure they benefitted from payola.

Keith C (kcraw916), Tuesday, 26 July 2005 14:52 (eighteen years ago) link

J0hN most radio stations DO play what their programmers 'like' and what their listeners want - if you were to list the 100 biggest factors in a song making a playlist payola wouldn't rank at all.

j blount (papa la bas), Tuesday, 26 July 2005 14:52 (eighteen years ago) link

Blount, no way!

Franz Ferdinand, Jessica Simpson, J-Lo, Good Charlotte, etc. Not exactly The Who, Carly Simon, Aretha Franklin or The Kinks. The "classic" is certainly gone from rock.

http://www.laexotique.com/Thumbnails/forum6/lolerskates.gif

Tumililingan (ex machina), Tuesday, 26 July 2005 14:53 (eighteen years ago) link

I guess my position is that the difference between illegal market manipulation and legal market manipulation is (in theory) very small (if only I knew of concrete examples), and for payola to (as you put it, BN) make the charts meaningless is kinda like saying that the presence of steroids in baseball tars every single statistical achievement going forward.

And as for me (and I'd like to think this applies to lots of listeners of all stripes) (damn my optimism) - even if I find something likeable [sp?] in a song I hate, that doesn't mean I actually like the song and go spend $$$ on it.

And, yeah, I think the Baha Men are the indie kings. (I think Wind-Up is independant, too?)

David R. (popshots75`), Tuesday, 26 July 2005 14:55 (eighteen years ago) link

BTW - The beauty of the payola in Hitman wasn't that they could get shitty songs on the radio by paying for them, but that the promoters could KEEP a hit Pink Floyd song off the radio because the label wouldn't pay.

OTM. It's not that listeners are being forced to like things that they wouldn't otherwise like. The point is that labels are forced into what's basically an extortion racket in order to get their music on the radio and those who can't pay are shut out of the game.

walter kranz (walterkranz), Tuesday, 26 July 2005 15:00 (eighteen years ago) link

yeah, otm. the stations are playing whatever they want to play, but have no problem getting petty (and um, dropping tom petty) if they don't get a piece of gravy a rival station gets.

j blount (papa la bas), Tuesday, 26 July 2005 15:07 (eighteen years ago) link

in the NY Daily News article they mention that the Sony CEO is buddies with Spitzer, and "invited" the investigation. could it be that 10 million is a small price to pay for not being extorted by indies?

yuengling participle (rotten03), Tuesday, 26 July 2005 15:32 (eighteen years ago) link

Spitzer's ambition is so naked that it's a little embarrassing

So if there's a copper in your neighborhood, and he's going after too many criminals, you're starting to feel mighty embarassed about him, huh? Boy, that copper must really be full of himself -- he must be contemplating a gubernatorial run, that one.

Rob Upt1ght, Tuesday, 26 July 2005 15:40 (eighteen years ago) link

I wish I lived in this populist nirvana with you guys where 'the people' are the sole arbiters who decide what gets played (in ANY genre), and are wholly unaffected by marketing, saturation, peer pressure or tribalism.

What was it that Tom Ewing once said about this kinda thing? Something like: "Name one unmediated emotion. EXACTLY."

Michael Daddino (epicharmus), Tuesday, 26 July 2005 15:43 (eighteen years ago) link

could it be that 10 million is a small price to pay for not being extorted by indies?

That's an interesting theory. You would think that the corporate behemoths in the industry now would have a bit more power to clean out the mob element than they did in the "Hit Men" days. On the other hand I suppose a company like Clear Channel is just a different set of gangsters who are more powerful and better organized this time around.

walter kranz (walterkranz), Tuesday, 26 July 2005 15:45 (eighteen years ago) link

Yeah, I was just gonna say even if you factor out the bogyeman of audience manipulation, these investigations are still a good thing, as the current set-up for independent record promotion burdens the whole music business with all these insane needless costs, and I can't see how that can be a good thing for the industry or "music" itself.

Michael Daddino (epicharmus), Tuesday, 26 July 2005 15:53 (eighteen years ago) link

Furthermore, "Get Right" may not be the best example to cite if you wanted to talk about the manipulativeness of payola. Wikipedia says:

After a considerable amount of time away from the music scene, Lopez finally released her fourth studio album, Rebirth, on March 1, 2005. Debuting at #2 on the Billboard 200 to initially decent sales success, the album quickly fell off the charts and remains to be Lopez's biggest commercial (not to mention critical) failure yet. Despite this, the album has so-far spawned one hit in "Get Right", which reached the top twenty [#12, in fact]; still, compared to her previous high-charting singles, even this can be seen as somewhat of a flop. The second single, "Hold You Down", which featured Fat Joe, only barely made it into the top 75, peaking at #64. It has recently been confirmed that J. Lo's next single will be "Whatever You Wanna Do", which will supposedly brings more vibe and hype than "Get Right".

Michael Daddino (epicharmus), Tuesday, 26 July 2005 16:13 (eighteen years ago) link

Payola book by Kerry Seagrave

The writing is fairly dry, so I can't wholeheartedly recommend the book unless you're deeply interested in the topic. Instead, I'll just summarize it:

1) payola has always been around in some form (1880's version: pluggers who would barge into a bar unnanounced and play the song on the piano)

2) the "type" of payola changes all the time (money, drugs, favours, parties, etc.)

3) there have been several big payola scandals, but each time a scandal breaks, everybody acts surprised anyway

To use an analogy. If I give you a tasteless little cracker with your meal every few meals, and I do this for several months, you're going to develop a fondness for the cracker, unless you outright hated it to begin with.

One upon a time, this was me with respect to beer.

MindInRewind (Barry Bruner), Tuesday, 26 July 2005 16:30 (eighteen years ago) link

Shit - that was me w/ respect to vegetables!

David R. (popshots75`), Tuesday, 26 July 2005 17:07 (eighteen years ago) link

1880's version: pluggers who would barge into a bar unnanounced and play the song on the piano

!! That's great! Now I'm picturing 2 pluggers going at it at separate ends of the bar, soundclash-style.

Shit - that was me w/ respect to vegetables!

So you're saying: kids, listen to your J. Lo because, whether you like it or not, it's good for you?

walter kranz (walterkranz), Tuesday, 26 July 2005 17:24 (eighteen years ago) link

It's not that listeners are being forced to like things that they wouldn't otherwise like. The point is that labels are forced into what's basically an extortion racket in order to get their music on the radio and those who can't pay are shut out of the game.

I think the payola issue does have a bearing on popist claims (those of Tom Ewing, for example, to give a non strawman example), at least to the extent that payola limits the range of what people are able to hear (without a lot of effort).

Rockist_Scientist (RSLaRue), Wednesday, 27 July 2005 11:59 (eighteen years ago) link

Re that "copper in your neighborhood" jazz, like this guy I wonder if my state's attorney general could find something more vital to spend his/my resources on, like the legality of random bag searches, or even violent crime or drug law reform?...


http://blog.wfmu.org/freeform/2005/07/my_pd_upped_the.html


There must be other nefarious practices taking place around the great state of New York that are having a more direct impact on residents' quality of life. Could it be that he thought that dropping names like Celine Dion and Don Henley would attract publicity that would help his 2006 gubernatorial campaign? Surely that can't be it.

Let's turn to the press release itself to see if we can glean some sort of motivation for this investigation:

"Our investigation shows that, contrary to listener expectations that songs are selected for airplay based on artistic merit and popularity, air time is often determined by undisclosed payoffs to radio stations and their employees," Spitzer said.

"Contrary to listener expectations" ?!?! Seriously, who here thought that the songs that get played on the big commercial radio stations were chosen based on artistic merit? We're not talking about WFMU, after all. And as for popularity, well, a glance at our DJs' playlists will confirm that's not a requirement for airplay here. But even if that is what those listeners expected, is that really enough justification for such a large-scale invetigation?

Dr Morbius (Dr Morbius), Thursday, 28 July 2005 14:52 (eighteen years ago) link

what i dig about spitzer is that he's just handing one of the fcc's jobs to them. he's got my vote. the entertainment industry is still a big industry that needs supervision (and, well, vision).

Re: listener expectations. i don't think the common listener is as knowledgeable as you and i. your office listener doesn't know what's being paid for (hell, most people here probably don't know exactly which tracks), why certain songs are being played more regularly than others, what the hell "merit" even is. stations' playlists are a mix bag of actual hits and what amounts to paid advertisements. payola's gonna pop back up again in 10 years, sure, it'll pop up tomorrow. but i think a more full-discolsure approach to listeners is what licensed stations owe their audience.

katie, a princess (katie, a princess), Thursday, 28 July 2005 15:40 (eighteen years ago) link

hahahahahaha:


LOOSE LIPS HELP SPITZ SINK BMG

By TIM ARANGO

July 31, 2005 -- On The Money

How's this for unlucky in love?

A Sony Music promo exec unknowingly sparked Attorney General Eliot Spitzer's major payola investigation when he started hitting on a woman at a poolside bar at a Miami hotel last year.

The exec bragged about some of the excesses in his line of business, according to chatter in music industry circles.

The executive must have felt pretty good, as the attentive woman probably hung on his every word. He must have thought he was spinning a Gold Record.

But not so fast.

It turns out the woman who was the object of his affection worked in Spitzer's office.

Ouch!

Nearly a year — and many subpoenas later — SonyBMG was forced last week to cough up $10 million after Spitzer found evidence that promotion executives routinely bribed radio programmers to play their music, a violation of so-called payola laws.

The poolside encounter explains why the payola probe zeroed in on Sony first, say sources.

With SonyBMG having settled, the three other major music companies — Universal Music, Warner Music Group and EMI — are waiting for their turn to write multimillion dollar checks to Spitzer.

Don't know whether the unnamed exec got her number, but one thing is for sure: She got his.

teeny (teeny), Monday, 1 August 2005 18:04 (eighteen years ago) link

ULTIMATE ROFFLEZ!

Banana Nutrament (ghostface), Monday, 1 August 2005 19:32 (eighteen years ago) link

July 30 entry: http://www.davidbyrne.com/journal/current.php

teeny (teeny), Tuesday, 2 August 2005 18:11 (eighteen years ago) link

WHATEVA BYRNE 'GET WRITE' RULZ

Keith C (kcraw916), Tuesday, 2 August 2005 19:00 (eighteen years ago) link

eight months pass...
http://www.latimes.com/news/printedition/front/la-fi-playlist8apr08,1,7803783.story?coll=la-headlines-frontpage

"No programmer wants to draw attention by choosing songs too far outside the mainstream," said Calococci, who says fear of regulatory scrutiny has made radio executives less willing to play emerging bands. Calococci still plays new music, he said, but "Spitzer has put a chill on everything."

I'm out of the biz now so I don't have any idea whether this could be true but I kinda think it's just programmers being dicks.

teeny (teeny), Monday, 10 April 2006 13:54 (eighteen years ago) link

oh here's the whole article in case you don't want to bugmenot:

Radio Stations Play It Safe Amid Legal Probe
Programmers choose to air fewer new tunes lest they be accused of taking bribes for airtime.
By Charles Duhigg
Times Staff Writer

April 8, 2006

Last summer, before New York Atty. Gen. Eliot Spitzer revealed his first settlements with the music industry over allegations of illegal payments for airplay, the man who picks songs for L.A.'s KKBT-FM (100.3) started each week enthusiastically brainstorming about what new tunes to add to his playlist.

Today, KKBT's program director, Tom Calococci, still brainstorms. But he feels pressure to take fewer creative risks.

"No programmer wants to draw attention by choosing songs too far outside the mainstream," said Calococci, who says fear of regulatory scrutiny has made radio executives less willing to play emerging bands. Calococci still plays new music, he said, but "Spitzer has put a chill on everything."

Spitzer's inquiry, which alleged that music companies illegally paid radio programmers to play certain songs, was intended to make the airwaves more of a meritocracy. Without such "pay for play," Spitzer argued, consumers would hear the music that programmers liked best, rather than tunes that the major record labels bribed deejays to air.

But Spitzer's crusade may be having the opposite effect. Many programmers say that fear of regulatory scrutiny has scared them into airing fewer new songs. Instead, many stations are sticking to older, more tried-and-true tunes that seem less likely to prompt speculation that money changed hands.

Indeed, research shows that listeners are hearing fewer new songs on the radio today than they were a year ago. In the first quarter of 2006, "active rock" stations added 23% fewer new songs to their playlists than during the same period in 2005, according to trade publication Radio & Records. Pop stations added 14% fewer songs, additions on urban/hip-hop stations dropped 16% and the number of new songs played by "adult contemporary" stations fell 17%.

Those declines occurred even as the number of album releases increased, according to Nielsen SoundScan.

"These are really big drops," said Cyndee Maxwell, a Radio & Records executive who helped survey more than 860 radio stations. "I've never seen decreases that big."

In the wake of Spitzer's probe, radio companies have launched internal inquiries and, in instances of wrongdoing, fired and reprimanded scores of programmers. Almost every radio chain has instituted new policies regarding gifts and payments. And the Federal Communications Commission has launched its own investigation to determine whether radio companies should lose their broadcast licenses if evidence of corruption exists.

That's left many programmers with the impression that if their names are so much as mentioned in connection with pay-for-play, their jobs will be at risk.

More than a dozen radio programmers interviewed for this article — almost all of whom requested anonymity because they feared that discussing pay-for-play would endanger their jobs — said the slowdown in airing new songs wasn't official policy. Rather, it is a precaution that individual programmers are taking to avoid raising suspicion about their motives.

"I don't want anyone to look at my playlists six months from now and speculate about why I added a particular song when our competition didn't add it," one programmer said. "People have been fired for less."

That sentiment is typical, say industry insiders.

"There is an overall fear among programmers that I've never encountered before," said Steven Strick, who compiles data on rock stations for Radio & Records. "These investigations by Spitzer and the FCC cast suspicion on almost everything. How stations choose music has changed in a fundamental way."

To be sure, the recent shift is part of a broader trend toward homogenization and repetitive airplay that has been underway for the last decade as station ownership has consolidated. But programmers say those shifts have accelerated in the last six months, after Spitzer's investigations were revealed.

What's more, stations are now less willing to participate in legitimate promotions such as concert ticket giveaways and contests that are popular with listeners.

"If I want to accept 25 CDs to give away on air, I have to forward paperwork all the way up to the vice president," said Bill Weston, program director at WMMR-FM (93.3) in Philadelphia, where new policies about gifts and promotions have been drafted. "The new rules take forever. It's hardly worth the trouble."

All this worries record companies and music aficionados. Radio is one of the few media that can introduce audiences to new music and spur huge album sales. Changes in how stations choose songs can directly affect which musical genres survive and how many up-and-coming bands record labels sign, executives say.

Many independent musicians also are worried. Small labels applauded Spitzer's inquiry because they believed it would level the playing field.

But now "it's for sure harder to get our songs played on radio," said Susan Busch, head of radio promotions at Sub Pop Records. Despite relatively well-selling new albums by Band of Horses and Wolf Parade, Busch hasn't had much luck with radio stations.

"The investigations have put a scare into programmers," she said. "Before they squeezed in our songs. But so few new songs are getting added that we really stick out now. And no one wants to do anything that sticks out."

Spitzer's investigators acknowledge the chilling effect, though they predict that shrinking playlists will be only a temporary consequence of their inquiries.

"We've seen this in other industries we've investigated," said Darren Dopp, a spokesman for Spitzer. "There's a moment where everyone is frozen with self-examination, and then things improve. These reforms will eventually expand opportunities for artists."

Spitzer's investigations have already accomplished some of the reforms he sought. Record labels, two of which have paid fines totaling $15 million, have revamped their promotion practices. So-called independent promoters, who once collected tens of millions of dollars every year as middlemen between music labels and radio stations, have effectively gone belly up.

Major radio companies, meanwhile, have sought to make their playlists harder for the music companies to track. For example, Cox Radio Inc. and Cumulus Broadcasting Inc. have prohibited their programmers from informing publications such as Radio & Records about what songs they have added to playlists.

But at least for awhile, the effect that will be most obvious to listeners is a growing sameness in playlists that sound increasingly stale.

The other day, when employees at a Los Angeles radio station gathered to choose new songs, the effect of Spitzer's crusade was undeniable.

One employee raved about a new tune from an album released last week by the band the Yeah Yeah Yeahs. The record has drawn positive reviews, the employee explained, and label Interscope Records was hoping the station would help make the group a hit.

But the station's chief programmer, who confirmed this account but requested anonymity for fear of drawing scrutiny, decided to pass.

"Let some other station take the risk," he told the group. "I don't want some investigator asking to see my e-mails because I took a chance on a song I liked."

teeny (teeny), Monday, 10 April 2006 13:55 (eighteen years ago) link

I'm fine with payola in the recorded music industry...but when are they gonna open up a crapola investigation?

hank (hank s), Monday, 10 April 2006 16:03 (eighteen years ago) link

Let's Talk About Active Rock

Fight the Real Enemy -- Tasti D-Lite (ex machina), Monday, 10 April 2006 16:06 (eighteen years ago) link

Christ almighty. I don't even see the point of trying to make such a transparently bullshit argument--radio stations got investigated for payola because everybody knew there was payola going on. It was the defintion of an "open secret." They didn't get investigated because they were playing new songs, they got investigated because record companies were giving indie promo guys millions of dollars that they were then relaying to radio stations in the form of, say, American Express "gift checks." You can play a YYYs song without having a contest involving it, if you reaaaaaally want to play it. Disgusting.

Eppy (Eppy), Monday, 10 April 2006 16:21 (eighteen years ago) link

thirteen years pass...

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