rolling new food laboratory inventions for american chain restaurants thread

https://www.nytimes.com/2018/07/29/business/media/lifestyle-brands-marketing.html

Earlier this summer, Chipotle’s new chief marketing officer outlined a lofty vision for the burrito-and-taco chain and the feelings it could one day evoke in consumers.

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the executive, Christopher Brandt, said on an earnings call. By that, he added, he meant that “Chipotle will become a brand that people want to know about, want to be a part of and want to wear as a badge.”

The same month, a release from Godiva noted the company’s desire “to be seen as a lifestyle brand by leveraging their culinary expertise to expand beyond chocolates.” Pizza Hut, Blue Apron and IHOP have also described themselves as lifestyle brands.

What does that even mean?

Brands have long tried to persuade people that they represent something larger than the mere goods they sell. If you wanted “to teach the world to sing in perfect harmony,” as the 1971 jingle put it, you bought a Coke. More recently, the term “lifestyle brand” has attached itself to celebrity lines — like Gwyneth Paltrow’s Goop — and retailers like Ralph Lauren, which maintain a certain aesthetic across a range of products.

Now, all kinds of companies are trying the strategy of using emotion and “shared values” to build relationships with consumers — and to sell them more stuff.

i deeply and profoundly identify with the IHOP brand and only wish it could permeate all the aspects of my daily lifestyle currently saturated with the ILX brand

Earlier this summer, Chipotle’s new chief marketing officer outlined a lofty vision for the burrito-and-taco chain and the feelings it could one day evoke in consumers

chipotle's new vision: no longer evoking feelings of extreme nausea after giving customers e. coli

You knew this game was rigged. In your heart, you knew there was no way it could be any other way.

https://www.thedailybeast.com/how-an-ex-cop-rigged-mcdonalds-monopoly-game-and-stole-millions

this story is amazing

I remember that news breaking at the time, the whole story is pretty wild

Chipotle's in-house music hasn't been quite as great lately. I blame that for any drop in purchases, even more than the cursed cheese sauce

That queso is fucking nasty looking

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the executive, Christopher Brandt, said on an earnings call. By that, he added, he meant that “Chipotle will go out of business within six months to a year.”

Competition in fast casual is substantially tighter than it was when Chipotle was first blowing up, and as much as millennials love lifestyle brands I can’t fathom what Chipotle can offer there. A Snapchat channel?

burrito animoji iirc

my local chipotle is getting hammered by doordash type deliverers who completely disrupt their ordering/building processes, maybe they could get a handle on that, it would really enhance my lifestyle

Earlier this summer, Chipotle’s new chief marketing officer outlined a lofty vision for the burrito-and-taco chain and the feelings it could one day evoke in consumers.

“Our ultimate marketing mission is to make Chipotle not just a food brand but a purpose-driven lifestyle brand,” the executive, Christopher Brandt, said on an earnings call. By that, he added, he meant that “Chipotle will become a brand that people want to know about, want to be a part of and want to wear as a badge.”

nominative determinism

https://www.usatoday.com/story/news/nation-now/2018/08/01/mcdonalds-accidentally-served-chemical-laced-coffee-pregnant-mom/885629002/

D:

yeah hey mcdonalds don't do that pls

How many coffees are served per day by teenagers being paid fuck all? Surprised this doesn't happen more often.

nabisco v much notm

https://www.gannett-cdn.com/presto/2018/08/28/USAT/d1192344-278f-433a-9515-f8c4d7986c40-Screen_Shot_2018-08-28_at_1.24.10_PM.jpg?width=1080&quality=50

I have not tried any flavored Oreos, which I think is a questionable endeavor in general but this

No.

i think id quite like the wasabi one

gtfo

Protip: if you have the agility to pee in your own mouth you can probably experience the same taste sensation for free.

ha :)

I'd totally try the wasabi one

Or try OL's advice

Wasabi KitKat is edible and non-disgusting if not all that wonderful -- I don't imagine this is much different.

Have Guinness-flavored chips (aka crisps) been mentioned itt? Because I bought a bag of those and, well, they tried.

i've had them before, thought they were allllright but didnt taste too much of guinness

I think they just make this stuff so that people will feed it to american college kids on youtube

American Millennials Eat British Chip Flavors While Listening To Orinoco Flow And Reacting To Slenderman

https://eu.usatoday.com/story/money/2018/10/17/burger-king-nightmare-king-halloween/1661125002/

Burger King says its new sandwich is "clinically proven to induce nightmares."

In time for Halloween, the fast-food chain releases its "Nightmare King" on Monday, which will be available through Nov. 1 at participating locations nationwide.

This "spooky sandwich" features a quarter pound of flame-grilled beef, a white meat crispy chicken fillet, melted American cheese, thick-cut bacon, creamy mayonnaise and onions on a glazed green sesame seed bun. Yes, a green bun.

Burger King says it put the burger to the test and worked with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services to conduct a sleep study.

According to a news release, they conducted “a scientific study over 10 nights with 100 participants (or should we say victims?) who ate the Nightmare King before they went to bed.”

http://www.youtube.com/watch?9&v=ytoavrtkdBY

if you fuck with McD's breakfast their new triple stack breakfast sandwich is pretty much the pinnacle of the form. can't believe they haven't done it before, needs to be a permanent menu item.

how is the build quality

Where are the p'zolos of yesteryear?

https://people.com/food/burger-king-green-bay-whopper-8-slices-cheese/

Burger King has found their own unique way to honor the Green Bay Packers during the 2018 football season with their cheesiest Whopper yet.

The Green Bay Whopper has all the ingredients of the fast food chain’s traditional Whopper: flame-broiled beef patty topped with lettuce, tomatoes, mayonnaise, ketchup, pickles, and onions. But the eight slices of American cheese is what makes this sandwich as massive as it is.

https://www.qsrmagazine.com/reports/how-win-gen-z-restaurant-business

“This generation has literally never had stability. They were born into everything from world terror to war to recession to gun violence in schools. It’s just their MO,” Merriman says. “They’re constantly looking for something that’s different and new and fresh. For these restaurant brands and chains to continue to win them, they’ve got to constantly be giving them something different.”

is it me or is that a completely fucking insane thing to casually drop in a pull quote about fast-casual restaurant marketing

i put peanut butter on this hot dog because children only know a world which is ending

Gen X was into extreme oyster shooters, and Gen Y likes activated charcoal, but these kids are different. We can't just combine those two and brand it an Active Shooter, for the new generation ... wait, Bob, can we?

big day for culinary inventions

https://www.foodandwine.com/news/ikea-salmon-meatballs

These fishy new balls should be available at all IKEA U.S. restaurants starting today, billed as "healthy for both people and the planet." The brand says the new menu item — which it's referring to as an "eatball" — is made from ASC-certified salmon with the addition of MSC-certified cod and then seasoned with seaweed and lemongrass "to capture the fresh taste of the Nordic sea in one tasty ball."

fishy new balls

https://www.youtube.com/watch?v=G_s_tQ-mRSQ

I tasted Ikea's experimental mealworm-based "neatball" at a thing a couple of years ago; not sure why those haven't hit stores yet.

Anyone tried this new Wendy's maple bacon chicken sandwich?

http://www.qsrmagazine.com/news/wendys-introduces-bacon-maple-chicken-sandwich

I'm at like a 50-50 split as to whether it sounds nauseating or delicious tbh

had it today...prob would not eat again but also wasnt bad. im not a huge maple flavor person idk. the chicken patty itself was v good

yeah it’s better than i thought it would be

https://www.qsrmagazine.com/fast-food/taco-bell-about-shake-value-wars

"As a brand that likes to challenge industry norms, we have really sought to rethink what a value menu should be and the conventions of storytelling for it," global chief brand officer Marisa Thalberg said in a statement.

To introduce the new menu, Taco Bell said it would introduce consumers into a “world that is fantastical and surreal.” The ads will run nationally on TV as well as digital and social platforms starting December 27.

"Sometimes even our most devout fans tell us that it can be hard to believe that food this good can also be this affordable. Taco Bell truly offers 'value beyond belief,' and this campaign dramatizes that," Thalberg added. "As there is a lot of talking down to consumers in this category, there is something special in our celebrating the savviness of our fans. That's how we 'zig' when everyone else 'zags.’"

this world

this world is fantastical and surreal

no introduction needed

A Taco Bell has just opened about two blocks away; they’re Trying It in London again and I am... tempted.

they got a goth taco now

The idea of taco bell itself is fantastical and surreal

http://www.ladbible.com/news/food-kfc-is-now-selling-a-fire-log-that-smells-like-fried-chicken-20181213