Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

Something onomatopoeic about it.

come to think of it, wasn't boon kriek a charli xcx song?

I just want to say that I’ve spent a very long time avoiding this thread, because I thought it was an ILM thing about a cutesy little record label for musicians I wouldn’t like anyway, like Sub Pop but for self-important bands from England. I had even gone so far as to imagine their irritating aesthetic, which was a cross between lo-fi Belle & Sebastian and St. Etienne.

I just think you should know this.

that's exactly their sound though

i have a friend who swears by oat milk but i'm not sure if that's what "oat drink" actually is

tbh since we have been saying "ugh fuck you" to advertisers for as long as we have (i mean the world at large, not ilx) it doesn't really surprise me that they're saying it back

more ukeleles

adverts that say "haha advertising speak is pretentious twaddle that we're deconstructing for you. until we go back to using it" are more or less the worst

tired: oat milk
wired: tiger nut milk

aaaand we're back to pony cum

"it is good not bad"

pony cum is good not bad, raves ilx poster mark s

btw if you want level 6 beer hipster cred go to bermondsey's bottle room, i did so the other day and they have the best beer selection i've ever seen

i'd rather repeatedly slam my balls in a drawer tbqh

I hear the bermondsey beer mile has already become colonized by stag parties. If anyone can unconfirm I'm all ears as would like to go.

There's some brass neck on that ad campaign seeing as literally no one in the history of the world has been "interested in an oat drink" before. I don't even know what one would be like.

― Matt DC, Wednesday, 31 January 2018 10:19 (one hour ago)

FWIW this Costa Rican oatmeal drink http://www.chicagotribune.com/dining/ct-oatmeal-shake-irazu-20140925-20140925-story.html is one of the best things I've ever drunk.

As regards that Bermondsey beer bar, and also for whatever its worth, I find the pop-up-boxpark aesthetic even more irritating than I find the Innocent Smoothies aesthetic.

Yeah it's fucking full of them and most of the establishments aren't exactly conducive to drinking in comfort at the best of times. (xpost)

Tim otm. Even the words pop-up make my skin crawl, but the combination of that with something which is clearly an ongoing endeavour is particularly loathsome.

Actually, Brewdog bars are maybe the Venn diagram crossover of this.

the bottle shop is as much a shop as it is a bar

i guess that place we went to in milan might have had an even better selection, but it's close

what is the appeal of "pop-up" as an adjective besides when it precedes "pirate"?

Yeah I really try not to succumb to wewantplates/Grumpy Old Men mindset but my reaction to the popup phenomenon is one of honest confusion and distrust. People pay extra to eat in a car park?

is it just that it sounds spontaneous and dynamic

beer discourse seems to oscillate between hubris and loathing but is consistently wretched ime

I think it's supposed to convey guerilla consumerism, sticking it to The Man who would never let us open such a shop or The Bankers who wouldn't lend us the money. So we got our parents to give us the money instead because we learned all about ancient Melanisian cuisine at uni and travelling during our gap year(s) and the West is really missing out because they just know so much about living in harmony with nature, yeah?

Or it could just be getting your excuses in in advance for when it fails. "Yeah, it was never meant to be a permanent thing. Only a pop-up."

/grumpyoldman

thinking about it, I know someone who had a pop-up restaurant, which was making good use of an otherwise empty place that probably couldn't prosper long term. it's the desire to dub already existent things like regular social events "pop-up" which is more unsettling

AIUI the Bottle Shop is a specialist beer wholesaler who open up a bit of their warehouse for on and off-sales (nothing edgier than vertically integrating yr supply chain, after all). I can imagine using the shop - I very much enjoyed visiting a warehousey beer store in Ghent the other week, but I am fully done drinking in places that look like this, at least while there is still a pub left in London.
https://cdn.shopify.com/s/files/1/2316/8401/files/Bermondsey_Large_dd6e3632-6a39-45b4-978c-823419c03985.jpg

(I am sure all concerned are excellent human beings and so on, I am just finished with uncomfy, cold, echoey, weird-smelling warehousey premises; I prefer comfy, overly-warm, weird-smelling pubby vibes every time.)

Brewdog's Nanny State is among the best of the non-alcohol/almost no alcohol beers I've come across. There isn't a huge amount of competition in the supermarkets I use however.

yes in the sector i worked in until recently -- basically people with small often home-run craft business making things in glass, china, textiles, metalwork and so on -- pop-ups are handy bcz it's only useful/economic for such traders to have an actual stall or a shopfront for maybe a couple of weeks a year

councils offer good deals on short-term rental of spaces they own especially when a commercial reach is on the downturn and has lots of empty real estate: it helps it look cheerful and busy and up-and-coming

I had Becks Blue last week as I was driving. Tasted foul, like they had tried replacing the alcohol with bleach, got through 3 sips and abandoned it.

Nanny State is the only drinkable alcohol-free beer I've found. I can put up with Brewdog's lame names not being a fit with my personal brand. I draw the line at Innocent Smoothies, though, except when they're in the Boots Meal Deal.

There's some brass neck on that ad campaign seeing as literally no one in the history of the world has been "interested in an oat drink" before. I don't even know what one would be like.

― Matt DC, Wednesday, January 31, 2018 2:19 AM (seven hours ago) Bookmark Flag Post Permalink

toxic scotophobia

https://en.wikipedia.org/wiki/Atholl_brose

https://media4.s-nbcnews.com/j/newscms/2018_06/1317170/pepsi_bubly_inline_c99bf8beab881b3e8c5d6ccffb09c39b.today-inline-large2x.png

Launched Thursday, Bubly will be lining up on store shelves by the end of this month. Also available onAmazon, the water line comes in eight flavors (lime, grapefruit, strawberry, lemon, orange, apple, mango, and cherry), none of which have sweeteners, artificial flavors, or calories. The drink will be available in packs of 12-ounce cans, as well as 20-ounce single-serve bottles.

Before you take a sip, pop the tab and check out each can's tiny, friendly greeting, such as “Hey u,” “hiii,” and “yo.” The brightly-colored cans also contain cheeky messages (“I feel like I can be open around you,” “hold cans with me,” and “love at first phssst”).

“We created ‘bubly’ to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," Todd Kaplan, vice president of PepsiCo's water portfolio, said in a release.

"Bubly is geared towards people that want a playful experience,” a PepsiCo spokesperson told TODAY Food. “In particular, millennials are at the core, but PepsiCo hopes that Bubly will also be attractive for consumers that have never tried sparkling water before."

drink sounds nice, marketing people are scum

Top Tip, to save money: just add a few drops of Rocks orange cordial to a bottle of own brand sparkling water, and then write something like Go Fuck Yourself on it with a green sharpie.

No pic.twitter.com/mJrETqO45e

— Stuart Heritage (@stuheritage) February 13, 2018

https://d2ffutrenqvap3.cloudfront.net/items/3A1w2Q1n0c2p3u2n0F0V/amazebites.jpg

No

think it's the current TSB ads - "some banks only contact you when they're trying to sell something". Good! You're not my fucking mates you arseholes

those oat milk ads have infested new york city now and stand in stark contrast to the other genre of new york city subway ads which is "your life in this city is a psychically exhausting trauma parade and this product might slightly help"

excuse me, it's oat drink

more brewdog:

https://www.itsnicethat.com/news/brewdog-pink-ipa-beer-for-girls-advertising-060318

“It’s time to throw a Molotov cocktail through the glass ceiling,”

jesus fucking christ

that'll end well

that metaphor sounds like it would results in some serious burns/lacerations

Pls do not throw a molotov cocktail at a ceiling

no it will go through the ceiling because it is glass and at that point the laws of gravity will be broken also

oh what a feeling
molotoving on the ceiling

what could be more punk
than a molotov dunk?

not gonna lie, i've always fancied having a go at lobbing a molotov cocktail

there's a brewdog pub five minutes' walk from where i am now, maybe i should use it for target practice when i nip out for lunch

beers not for girls, its not for guys- its for after work wankers who go round asking everyone of they have cocaine

Nuclear war = buy more pies

https://i.imgur.com/G83jkm3.jpg

pretty sure i saw charlie bigham's fish pie at the basingstoke festival a few years back?