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https://en.wikipedia.org/wiki/Force_(cereal)
In 1903 a British subsidiary of the Force Food Company was formed to import the cereal to Europe. A slightly modified version of Sunny Jim and his jingles caught the fancy of British consumers. A. C. Fincken, a former employee of the Force Food Company, set up an agency in 1910 to import American cereals to the UK. The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages. Manufacture of Force cereal ceased in 2013,[4] the reason cited being poor sales, although in the last few years of production the cereal had been difficult to find due to having very few suppliers, latterly only Sainsbury's, Waitrose and Ocado.
Since then, the Force wheatflakes brand was revived for UK consumers, and was acquired by Nestlé. It was, but is no longer, for sale on the Waitrose website. [5]
2013!
― sir dumblebee hitler the first (Fizzles), Wednesday, 20 December 2017 11:09 (six years ago) link