Who is Vox Media writing for?

it is boggling to me that there is still any audience for the verge or re/code since they are both terrible, overly earnest tech / nerd verticals that cover almost nothing that their competition doesn't, and the UX is still shit whether you're on mobile or desktop, etc etc.

I guess I still keep loading the verge in a tab from time to time because I hope one day it will improve despite knowing that the vox media house style is always going to grate and only 1 out of 40 times am I going to see anything I'm remotely interested in actually reading. It would be nice to see the whole farm pivot away from being so fucking watery and ditch the pretentiously neutered prose, but that seems highly unlikely. If it ain't broke don't fix it, I guess.

went back to the verge again, they're asking what people would want in a membership / premium version (?!?!?!?!?!?!?!?!?!?!!?!?!?!?!??!??!!?!!?!?) and they couldn't even cover the new Star Wars trailer properly. Also, hilariously, almost none of the ads loaded in Safari on mobile. everybody loses!

The entire Vox Media enterprise makes it crystal clear that the only thing that matters is how easy it is to buy and sell ads while keeping overhead (i.e. staff writer wages) as "reasonable" as possible. Whether or not I, consumer, click on the ads clearly has no bearing on the system; whether the content is remotely interesting to anyone is the most trivial concern. It's like the iMDB model exported to news verticals. If anybody who actually understands this shit first hand would care to educate me as to why I'm wrong I'd love to learn.