Carmaker Jaguar Land Rover has teamed up with virtual band Gorillaz to find 5,000 staff to enhance its expertise in autonomous and electric technology.The first part involves virtually assembling the Jaguar I-PACE Concept, an all-electric five-seater sports car.
The second part involves a series of code breaking puzzles.
"As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit," said Alex Heslop, head of electrical engineering at the car firm.
"Here we've found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind."
Gorrilaz female guitarist, Noodle, is already Jaguar's Formula E Racing's ambassador.
― Mark G, Monday, 19 June 2017 13:38 (six years ago) link