marketing of masculinity

features jerky pocket, ammo pouch, energy drink holder

lol

"For open carry . . of babies!"

that doesn't even look like real.. *looks in man carrier jargon file* ... molle webbing

haha i was trying to come up with the word for that, like "god i used to know this for some weird reason"

can't find your everyday carry blogs now that google reader is defunct, gotta search for the words

tbf it's shit like this (http://ilequipment.com/collections/all/products/photo-bag-mkiii) that taught me about that stuff so --- otm

that chihuahua looks so sketched out by this bullshit

http://i.imgur.com/5yVv9FJ.jpg

this just showed up on my Twitter feed courtesy of @BroScienceGear

i saw this the other day and couldn't even deal..

DUDEZ JUST FUCK THAT MICROWAVE MAC AND CHEESE U KNOW U WANNA

https://www.youtube.com/watch?v=q_UwjU83I3s

I was about to innocuously post that somewhere then noticed the wtf background

sorry that was an xp although mac & cheese is good

Thomas H5 days ago
first ad in a long period in my life that amused me so much I think I'm actually going to buy the stuff. only other ad that has gotten me to buy their product consciously is Old Spice.

I have heard tell a couple of the Old Spice products smell fine, and I have to admit their rebranding was less obnoxious than some other brands. I really did think "this smells like old men" and even "this smells like douchebag bros in their 20s" is probably a better smell than old man smell.

Yeah, I used to use the old man Old Spice until a woman told me I smelled like her dead grandfather. I still use that brand but one of the sporty scents, not a Game of Thrones scent.

legit don't understand how anyone can use a scented deodorant, they all smell nauseating to me. Unscented Arm & Hammer all the way.

I was intrigued by cologne stuff when I was a kid because, for some reason, my dad ended up with a handful of bottles that came from my great-grandfather's possessions several years after he died. I'm trying to remember what one bottle was, but there were definitely Brut and Hai Karate in there.

I went through a brief polo sport phase, super popular in my middle school

oh lol sorry for the man-site link, but:
http://www.artofmanliness.com/2012/01/10/6-forgotten-drugstore-colognes-and-aftershaves/

it was english leather I was thinking of!

My starter cologne was this horrible thing from the 60s or 70s that smelled of straight-up lime.

it's kind of an interesting thing that even Target or Walgreens has men's cologne now that's not marketed as aftershave and actually costs $40+

would expensive (well, not drugstore shelf-priced) cologne be more of an effete or upper class things decades ago, or even not really manly?

Oh it was this:

https://s-media-cache-ak0.pinimg.com/736x/76/31/bb/7631bbb731db0fcaab5de4f997167480.jpg

http://pimages.parfumo.de/480/49675_bnrfqo_jade_east_golden_lime_480.jpg

haha i totally wore brut in like 6th grade or something

I went through a brief polo sport phase, super popular in my middle school

― the last famous person you were surprised to discover was actually (man alive), Tuesday, September 27, 2016 11:03 AM (thirteen minutes ago) Bookmark Flag Post Permalink

me too, i wore this a lot when i was 14

in high school i did ckb it was more sophisticated and cool

Cologne I can remember wearing: CKOne, CK Contradiction, OP Juice, Emporio Armani, Perry Ellis 360. This all petered out before I finished college. Wouldn't mind having a scent on hand, but also don't feel like trying out cologne.

legit don't understand how anyone can use a scented deodorant, they all smell nauseating to me. Unscented Arm & Hammer all the way.

― the last famous person you were surprised to discover was actually (man alive), Tuesday, September 27, 2016 11:02 AM (twenty-one minutes ago) Bookmark Flag Post Permalink

yea i can't stand to wear even scented deodorant let alone a cologne. toms of main unscented for me

have to admit i am partial to patchouli though

lol haven't you admitted that before on ilx?

we smell you there. know it's you, marcos. the patchouli man.

lol im sure i have

colognes I have worn in middle school: Curve, Cool Water, Adidas Sport

i hope that babyfaced hottie-dad in the middle of the carrier triad never gets the dog and the kiddie mixed up while he's multitasking.

i can count on one hand the number of times i have worn cologne. i remember one was burt's bees, lol

i make my own deodorant, get on my level

I briefly used Brut deodorant in junior high school, before switching to Right Guard. I think I liked the forest green cap on the Brut can more than I liked the smell.

Pour one out for Drakkar Noir?

Still use Brut. Costs a dollar and it's one of the few roll-ons in the pretty-man aisle.

I can't see Aqua Velva without thinking of Twins

https://www.youtube.com/watch?v=ZdYE7JG5Wu4

https://huckberry.com/store/duke-cannon

Attention — Duke Cannon is here to airlift your grooming regimen outta the wasteland of chemical-laden soaps and fancy-pants products. This is no-nonsense stuff designed with unfussy guys in mind — guys that work hard and get dirty but still value putting their best face forward. Duke’s products and designs depart from anything you’ll find in the aisle of a convenience store, instead opting for a military-inspired, military-tested range of hygiene essentials. The refreshing minty blast of the Cold Shower cubes feels like a polar plunge, perfect after a grueling workday. And the textured scrubber found in their tactical soap bundle is tough enough to whisk away the effects of even the dirtiest jobs. Best of all, Duke Cannon is committed to giving back, partnering with organizations like Honor Flight to directly support the brave and bright men and women of the armed forces. Well, don’t just sit there. Hop to it...

dookie cannon morelike.

I feel nothing but pity for that poor ad copywriter who was asked to "give us some ultra-masculine copy, straight up he-man, balls-to-the-wall stuff, you know, but genuine. oh, and work in the word 'tactical' if you can. the guys we're targeting love tactical crap".

Chemophobic but none of that fancy pants shit

missed an opportunity for "wetwork" imo

lmao at how un-"unfussy" that sounds

these are some v fussy products imo

was wondering what the target demo really is -- not actually e.g. oil rig workers, one suspects. assume they're just using gojo.

outdoor enthusiasts

wondering what the target demo really is

I'd say men who are insecure enough about their masculinity to overcompensate.

oh shit

BIG ASS BRICK OF SOAP
Modeled after the rough cut, "brick" style of soap used by GIs, and manufactured in the same plant as the supplier of military soap for over 20 years

TACTICAL SOAP ON A ROPE
This bundle is equipped with a textured scrubber specially-designed for a deep clean and a 550-mil-spec paracord to keep your soap from slipping away