new favorite weird shit on the internet: ASMR ROLE PLAY ~ Autonomous sensory meridian response ~

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been watching/listening to a lot of asmr lately, finding a few channels that I like. a good voice and a good microphone are important, but increasingly I think the careful attention and focus is the key element. on one hand asmr is very vivid and crisp and lucid, but, beyond the tingles, it induces this generalised warmth - like your pores are opening up - and your thoughts settle.

seems like a lot of the most prominent asmr people have suffered with anxiety, depression, insomnia, stress or similar problems, and its the therapeutic quality to those videos that I find most appealing. there's something so wonderful and tender about all these people putting so much care and attention into creating something that strangers can use as nourishment

https://www.youtube.com/watch?v=HdI-6WSAO30

ogmor, Monday, 14 December 2015 22:49 (eight years ago) link

i seriously recommend Elizabeth ASMR - she has the most beautiful, musical icelandic accent, and she's funny as fuck.

just1n3, Wednesday, 16 December 2015 06:05 (eight years ago) link

Is there a lot of fetish crossover? This (esp. 'just a bubble blowing video') seems super-fetishy to me.

https://www.youtube.com/watch?v=D_EucvquDeE

Kiarostami bag (milo z), Wednesday, 16 December 2015 06:18 (eight years ago) link

I can't and wouldn't claim to speak for everyone but there is nothing sexual about what happens when I encounter an ASMR trigger. The alignment of it with sexuality and the term "braingasm" actually makes it harder to convey to people who aren't familiar, in my experience.

boxedjoy, Wednesday, 16 December 2015 23:37 (eight years ago) link

two months pass...

sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk

ogmor, Thursday, 3 March 2016 21:25 (eight years ago) link

four months pass...

I watch tapping and scratching videos just about every time I come home from work. They are the best thing to help me relax if I'm feeling tense

paolo, Saturday, 30 July 2016 13:59 (seven years ago) link

Someone should definitely look into whether ASMR could be used to help treat certain mental health conditions. I don't suffer from any mental health problems but I used to have problems with depression and anxiety

paolo, Saturday, 30 July 2016 14:02 (seven years ago) link

One of these days someone will make an ASMR video that has the same effect as the Entertainment from Infinite Jest, people will have it on repeat all the time

paolo, Saturday, 30 July 2016 14:04 (seven years ago) link

That last post wasn't entirely serious but I could see how someone could become addicted and spend their days shut away watching ASMR vids

paolo, Saturday, 30 July 2016 14:06 (seven years ago) link

I watch ASMR videos almost every night nowadays. My personal favourite is Ephemeral Rift, closely followed by RelaxingASMR. Surprised I haven't returned to this thread before to talk about it more. Perhaps soon...

NWOFHM! Overlord (krakow), Saturday, 30 July 2016 22:22 (seven years ago) link

I'm kind of addicted to this. My favourtes are Deep Oceans of Sounds, ARDRA -asmr-, Caroline ASMR, danipink89, Ellie Alien ASMR, SoftAnnaPL, Kluna Tik, Olivia's Kissper ASMR, WhiserpsREd ASMR, Asmrsurge and GentleWhispering.

ANML__, Saturday, 30 July 2016 22:31 (seven years ago) link

This is interesting - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4380153/

The results of this study suggest that ASMR also provides temporary relief in mood for those suffering from depression, with many individuals consciously using it for this purpose. Individuals whose scores on the BDI suggested moderate to severe depression reported a significantly more uplifting effect of engaging in ASMR than those without depression. Those suffering from symptoms of chronic pain also benefitted from ASMR, seeing a significant reduction in their discomfort for several hours following an ASMR session.

paolo, Sunday, 31 July 2016 11:22 (seven years ago) link

It also turns out that the tingling is a form of synaesthesia - https://en.wikipedia.org/wiki/Synesthesia#Auditory-tactile_synesthesia

In auditory-tactile synesthesia, certain sounds can induce sensations in parts of the body. For example, someone with auditory-tactile synesthesia may experience that hearing a specific word feels like touch in one specific part of the body or may experience that certain sounds can create a sensation in the skin without being touched. It is one of the least common forms of synesthesia.[30] However, many consider the common phenomenon of ASMR (where auditory stimulus or trigger words creates a tingling sensation in the body without being touched) to be a form of auditory-tactile synesthesia, as it fits the definition of sounds inducing physical sensations, meaning that it could be more common than current statistics imply.

paolo, Sunday, 31 July 2016 11:24 (seven years ago) link

Has anyone tried talking about this stuff with friends? I'm not really sure how to describe ASMR videos to actual people in real life without making it sound extremely weird and/or creepy.

paolo, Sunday, 31 July 2016 11:28 (seven years ago) link

but if you want a truly ASMR style reading it's this one

http://freakytrigger.co.uk/ft/2008/04/a-bite-of-stars-a-slug-of-time-and-thou-episode-5/

illegal economic migration (Tracer Hand), Sunday, 31 July 2016 11:28 (seven years ago) link

i won't even pretend to understand all this stuff but one thing that i wonder about is how come it's always VIDEOS? when the primary vector of "the tingle" is auditory?

illegal economic migration (Tracer Hand), Sunday, 31 July 2016 11:29 (seven years ago) link

https://www.youtube.com/watch?v=NqlYHBikTYM

This is one of my favourites. I'm not really sure how to explain the content of this video to someone with no knowledge of ASMR

paolo, Sunday, 31 July 2016 11:30 (seven years ago) link

xp I think it's at least partly because more people use youtube than soundcloud or whatever. There are some videos that are just sound but not many (see below). I see quite a lot of people in the comments saying that they use the videos as 'background music' when they're working or trying to get to sleep, which implies that they're not really paying attention to the image

https://www.youtube.com/watch?v=5gk_KyWlEiM&index=9&list=PLNbV3GXqg9TNDhEF54HoIM5Xi_MT8IsBc

paolo, Sunday, 31 July 2016 11:34 (seven years ago) link

it is primarily a youtube community but there are plenty of audio only videos. I enjoy chatting about this with friends, I only have a couple who feel it at all, but it's very curious to find out about experiences like this because they're not normally discussed and there's no vocabulary for them

ogmor, Sunday, 31 July 2016 12:06 (seven years ago) link

Has anyone tried talking about this stuff with friends? I'm not really sure how to describe ASMR videos to actual people in real life without making it sound extremely weird and/or creepy.

I have talked about it with friends and they were legitimately interested, but it's possible that we're all extremely weird and/or crepey

I look forward to hearing from you shortly, (Karl Malone), Sunday, 31 July 2016 16:48 (seven years ago) link

xp I often blank my monitor and turn off my room lights when I listen to these on YouTube. The video, any visuals really, can distract me from enjoying it

Vinnie, Tuesday, 2 August 2016 06:16 (seven years ago) link

it is primarily a youtube community but there are plenty of audio only videos. I enjoy chatting about this with friends, I only have a couple who feel it at all, but it's very curious to find out about experiences like this because they're not normally discussed and there's no vocabulary for them

Besuretoloop, Tuesday, 2 August 2016 15:35 (seven years ago) link

one month passes...

https://www.youtube.com/watch?v=MKCc_kqUOQA

ogmor, Sunday, 11 September 2016 20:07 (seven years ago) link

this stuff honestly makes me feel like i'm living in a william gibson novel more than, say, web browsers ever did

illegal economic migration (Tracer Hand), Sunday, 11 September 2016 20:21 (seven years ago) link

Curious if anyone here has made any videos themselves? I've started wishing I had the time, energy & confidence to do so, not that I ever will. Doing crosswords, drinking whisky or browsing a record collection would all make good ASMR videos.

NWOFHM! Overlord (krakow), Monday, 12 September 2016 16:42 (seven years ago) link

If I had an expensive mic I'd be making field recordings, but I do love this stuff

you can't drowned a duck (Noodle Vague), Monday, 12 September 2016 17:26 (seven years ago) link

one month passes...

i feel like this is the visual equivalent

https://twitter.com/artmixing/status/786048089861808128

illegal economic migration (Tracer Hand), Wednesday, 12 October 2016 06:40 (seven years ago) link

paint mixing a well established subgenre, along with every other conceivable craft activity

ogmor, Thursday, 13 October 2016 12:08 (seven years ago) link

At Google BrandLab, we help brands tap into the full potential of YouTube. Many sounds can trigger the calming sensation of ASMR, and brands should listen up. We are not just talking about an enormous engaged audience to tap; we are talking about an enormous engaged audience that is already using your brand. ASMRtists often employ objects, especially food products, to create the tingly effect: crinkling wrappers, chewing candy, cracking open cans. (A search for "beer ASMR" on YouTube returns over 81,000 video results.) Tic Tac, Swedish Fish, and Taco Bell are all brands that make cameos in YouTube creator videos.

KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."

In 2015, BBDO created ASMR video ads in China for Dove chocolates that were designed to evoke the "tingling of silky smooth pleasure" consumers felt when eating the confections. The films were even put to scientific testing, and the results are being studied by neuroscientists.

Brands don't have to create their own ASMR videos to capitalize on the trend; interested audiences can still be reached. Who in particular? Both men and women are interested in ASMR content, with viewers skewing young—18- to 24-year-olds comprise around half of the interested audience. Most (77%) are also looking at beauty and fitness content.7

Beauty products, in fact, play a starring role in the trend. Makeup tutorials have long been popular on YouTube, but after viewers realized how relaxing they were, many tutorials now double as ASMR videos. Some creators take the role-play approach, simulating the feeling of being in a makeup artist's chair, while others use makeup brushes to create soothing noises. Search for "ASMR nails," and you'll see many creators showing off their manicures as they make tapping and scratching sounds. Even Michelle Phan—the queen of beauty herself, with 8.6 million subscribers and counting—has created an ASMR video.

Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses.

Regardless of how ASMR works, there is clearly a huge, engaged, and growing audience that responds to it. And as a brand, you don't have to "get it" to benefit from it. You just have to engage this unique and largely untapped community in any number of creative ways. Now how does that sound?

https://www.thinkwithgoogle.com/articles/asmr-videos-youtube-trend.html

paolo, Thursday, 13 October 2016 12:22 (seven years ago) link

It was inevitable that big corporations would get in on this but it's still a bit depressing

paolo, Thursday, 13 October 2016 12:25 (seven years ago) link

it's that anti-marketing dollar!

illegal economic migration (Tracer Hand), Thursday, 13 October 2016 12:41 (seven years ago) link

one month passes...

http://i.imgur.com/es1dhP9.png

r|t|c, Sunday, 13 November 2016 21:40 (seven years ago) link

https://www.youtube.com/watch?v=11dOAHW8MLY&

ogmor, Monday, 14 November 2016 01:02 (seven years ago) link

four months pass...

the fuck is this shite

F♯ A♯ (∞), Thursday, 23 March 2017 02:47 (seven years ago) link

Mouth Sounds For U To Enjoy

Also unnecessary closeups of ppl u dont want to see up close

they make me physically uncomfortable, do not want

Yoni Loves Chocha (VegemiteGrrl), Thursday, 23 March 2017 04:29 (seven years ago) link

five months pass...

https://youtu.be/uLFaj3Z_tWw

This is some genius marketing

just1n3, Saturday, 2 September 2017 09:36 (six years ago) link

companies have been paying ppl to feature their make-up or w/e for a while but this is the first proper corporate asmr I've seen

I've been enjoying the unintentional asmr videos more over the past few months, it seems more relaxed & less contrived, altho I've also got weirdly hooked on this guy jojo who does card tricks

ogmor, Saturday, 2 September 2017 10:01 (six years ago) link

This was always going to happen. ASMR is all about making people feel relaxed and advertisers sell feelings - if you buy this product you will feel happy or self-confident or some other emotion that people want to feel. There's plenty of people that want to feel more relaxed than they actually are

paolo, Saturday, 2 September 2017 10:10 (six years ago) link

I didn't watch the video all the way through but it actually seems fairly well done

paolo, Saturday, 2 September 2017 10:11 (six years ago) link

Relaxing Hair Dryer Sound.. 2hrs ASMR
2 hours 120 minutes Relaxing Hair Dryer Sound

14,329,162 views

10 hrs: https://www.youtube.com/watch?v=OHzwA...

10 day Hair Dryer Sound https://www.youtube.com/watch?v=EQD3b....

there is hope for the human race.

AdamVania (Adam Bruneau), Sunday, 3 September 2017 20:08 (six years ago) link

a ten day hair dryer sound is exactly what I need tbh

boxedjoy, Sunday, 3 September 2017 21:10 (six years ago) link

one month passes...

https://www.youtube.com/watch?v=68JQtxTzjqc

ogmor, Monday, 23 October 2017 14:55 (six years ago) link

YES

illegal economic migration (Tracer Hand), Monday, 23 October 2017 15:33 (six years ago) link

omg the gum chewing

illegal economic migration (Tracer Hand), Monday, 23 October 2017 15:33 (six years ago) link

bless u funky kong

ian, Monday, 23 October 2017 16:43 (six years ago) link

Following on from that IKEA video a few months ago, Glenmorangie have also now gone down the ASMR for marketing route....

https://www.glenmorangie.com/en-uk/sense-the-extraordinary

Three short videos for three of their whiskies:

https://www.youtube.com/watch?v=D6S_f85Hqx0

https://www.youtube.com/watch?v=NCwmuM3o81g

https://www.youtube.com/watch?v=VQ1VD5gRNxE

brain (krakow), Thursday, 26 October 2017 17:40 (six years ago) link

495 views eh

illegal economic migration (Tracer Hand), Thursday, 26 October 2017 22:55 (six years ago) link


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