Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

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Well yeah I'm angling for a tone of dismissive fun-poking rather than shrill condemnation, being on ILX and all, but maybe there are people here who really believed in these lil guys

GARU GLITTER (DJ Mencap), Tuesday, 7 April 2009 10:40 (fifteen years ago) link

Fizzy smoothy in a can is the next logical step, I fear.

Dom Cry For Me, Passantino (NickB), Tuesday, 7 April 2009 10:41 (fifteen years ago) link

i had no idea they had set themselves as alt. you can buy it in sainsbury's IF YOU'RE MADE OF MONEY, that is.

i guess the dream is over now.

FREE DOM AND ETHAN (special guest stars mark bronson), Tuesday, 7 April 2009 10:43 (fifteen years ago) link

maybe there are people here who really believed in these lil guys

Jesus. I hope not. Like I said: they're, umm, an expensive-drinks company. <Peers over glasses; looks round> Identify yourselves! So I can mock the living fuck out of you.

I think they saw themselves as alt., yes ... but I don't think anyone else did.

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 10:49 (fifteen years ago) link

(Actually, no, that's bollocks: my mate, with whom I was "discussing" this on Twitter today, certainly did. But then he's just too bloody nice for words.)

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 10:50 (fifteen years ago) link

Anyone who's experiencing a sense of betrayal right now can consider it a dress rehearsal for when Cameron gets elected.

Matt DC, Tuesday, 7 April 2009 10:59 (fifteen years ago) link

Think there's a few Cap'n Save-a-Smoothies upthread. Still overpriced bullshit imo.

Straight from the Top of My Dom (Noodle Vague), Tuesday, 7 April 2009 11:00 (fifteen years ago) link

Jesus. I hope not. Like I said: they're, umm, an expensive-drinks company.

There are plenty of BEER companies that I do believe in, who I guess play much the same cards as Innocent, but somehow I never really disbelieved that Innocent were anything other than some world-gobbling behemoth in embryo.

I guess I'm just a beer romantic.

Dom Cry For Me, Passantino (NickB), Tuesday, 7 April 2009 11:02 (fifteen years ago) link

Which beer companies pull the Innocent cuddly twee Groove-Armada-playing-at-your-village-fete aesthetic again?

Matt DC, Tuesday, 7 April 2009 11:04 (fifteen years ago) link

http://newsimg.bbc.co.uk/media/images/45640000/jpg/_45640386_innocent226b_pa.jpg

Look! They are wearing wooly hats!

Mark G, Tuesday, 7 April 2009 11:04 (fifteen years ago) link

I bought this shit. NOT ANY MORE. No compromise. Not even in the face of armageddon.

turnover is validating, profit is salivating (ledge), Tuesday, 7 April 2009 11:06 (fifteen years ago) link

http://notvoodoo.blogspot.com/2009/02/crunchy-fun.html

Stevie T, Tuesday, 7 April 2009 11:07 (fifteen years ago) link

I think the thing with BEER companies is that some of them operate on a genuinely tiny scale and are genuinely local businesses; Innocent has always been an in-your-face brand. And they've done that quite cleverly: I don't know if the dude still has his column in the Guardian Work supplement, but that was some neat publicity.

Now that I earn fuck all, it's very rare I buy smoothies -- however, if Innocent stuff is on special offer in the supermarket then I'll pick 'em up. When all's said and done, I think they're really very tasty; I can't see that changing at all (even though the idea of a Coke-syrup-and-banana smoothie intrigues me).

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 11:09 (fifteen years ago) link

the orange juice is nice and actually tastes like oranges.

"Hey, We're Clubbing!" (Police Squad) (jim), Tuesday, 7 April 2009 11:13 (fifteen years ago) link

but the aesthetic is really annoying and i don't actually rate the smoothies v. much.

"Hey, We're Clubbing!" (Police Squad) (jim), Tuesday, 7 April 2009 11:15 (fifteen years ago) link

i can't believe i'm being slightly less cynical than GF, but while totally agreeing with everything he's said, the idea of Innocent and coca cola of all the behemoths possible just seems like a sub-Robocop corporate plot twist.

the smoothies have always been pretty good, for my money. celtic tiger lol

Old Big 'OOS (AKA the Cupwinner) (darraghmac), Tuesday, 7 April 2009 11:20 (fifteen years ago) link

So where does this leave This Water and Glaceau? (Also low on the careometer, but just wondering).

new drone spider (j.o.n.a), Tuesday, 7 April 2009 11:23 (fifteen years ago) link

I think it leaves them weeping bitterly over the carcasses of dolphins.

Tiny bottles of orange juice are pretty much the most bafflingly overpriced thing in most supermarkets these days. Especially compared to litre-sized cartons.

Matt DC, Tuesday, 7 April 2009 11:24 (fifteen years ago) link

Razor blades will always reign as the most overpriced thing ever. My top tip is to unscrew the blade from a pencil sharpener and glue it to a lolly stick. Works just as well at a tenth of the price.

Dom Cry For Me, Passantino (NickB), Tuesday, 7 April 2009 11:28 (fifteen years ago) link

Sorry, I feel drunk.

Dom Cry For Me, Passantino (NickB), Tuesday, 7 April 2009 11:28 (fifteen years ago) link

my tip is to have really crap bumfluff facial hair even though you're in your mid 20s, only need to use a razor every month or so.

"Hey, We're Clubbing!" (Police Squad) (jim), Tuesday, 7 April 2009 11:29 (fifteen years ago) link

or shoplift them like the junkies do.

"Hey, We're Clubbing!" (Police Squad) (jim), Tuesday, 7 April 2009 11:29 (fifteen years ago) link

Sorry, I feel drunk.

yeah, blood loss due to homemade razors will do that to ya every time

Old Big 'OOS (AKA the Cupwinner) (darraghmac), Tuesday, 7 April 2009 11:30 (fifteen years ago) link

These days, one mention of beer and I'm under the table.

Dom Cry For Me, Passantino (NickB), Tuesday, 7 April 2009 11:32 (fifteen years ago) link

xpost

As will leaving your Innocent smoothies sitting around until they ferment.

Actually, no: they explode if you do that. Seriously. ILX0r Zoe Espera will vouch for this.

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 11:33 (fifteen years ago) link

I thought the Vag Rounded font was a guarantee against this kind of thing.

Tracer Hand, Tuesday, 7 April 2009 11:45 (fifteen years ago) link

http://www.irishtimes.com/newspaper/breaking/images/2009/0401/227487_1.jpg?ts=1238612193

Fruit smoothie drinkers out on the streets today.

Blancmange Is Playing At My House (King Boy Pato), Tuesday, 7 April 2009 12:01 (fifteen years ago) link

The smoothies give them the energy to hold back the anarchists.

the innermost wee guy (onimo), Tuesday, 7 April 2009 12:03 (fifteen years ago) link

If they abolished money, how would people be able to purchase fruit smoothies? It would all go to waste.

Blancmange Is Playing At My House (King Boy Pato), Tuesday, 7 April 2009 12:08 (fifteen years ago) link

they could barter in their friendly bacteria for chilled refreshing Diet Smoothies

Super Cool Family Roots SEV-AAHN (country matters), Tuesday, 7 April 2009 12:14 (fifteen years ago) link

Shoplift oranges from trees and crush them yourselves under the unstoppable wheels of the revolution.

Dom Cry For Me, Passantino (NickB), Tuesday, 7 April 2009 12:15 (fifteen years ago) link

Maybe they could co-ordinate their orange-stealing activities and start a "commune" of fruit crushers working towards a five-year plan?

Blancmange Is Playing At My House (King Boy Pato), Tuesday, 7 April 2009 12:20 (fifteen years ago) link

beroccas are the new smoothies

straightola, Tuesday, 7 April 2009 12:26 (fifteen years ago) link

my tip is to have really crap bumfluff facial hair even though you're in your mid 20s, only need to use a razor every month or so.

haha yeah

EMPIRE STATE HYMEN (MPx4A), Tuesday, 7 April 2009 12:26 (fifteen years ago) link

I've actually been drinking This Water lately, mostly due to a branch of Eat existing right next to my workplace. Prefer San Pellegrino Limonata though tbh.

Super Cool Family Roots SEV-AAHN (country matters), Tuesday, 7 April 2009 12:50 (fifteen years ago) link

mostly due to a branch of Eat existing right next to my workplace

Ha, you're a seller's dream! I hope you never find yourself working next to Rolexes'R'Us or anything.

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 13:03 (fifteen years ago) link

(Sorry: I have a massive, massive fucking problem with bottled water of any kind. I just think it's shit. Sparkling stuff I can just about understand, though, given that it doesn't come out of the fucking tap.)

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 13:06 (fifteen years ago) link

dude I am fucking impervious to advertising, infinitely cynical about the use of the moving image in marketing, thoroughly repelled by the rise of the plasma-screen advert board (television! everywhere! on the tube! in the streets! look at our products! they move! they are colourful! buy! buy! buy!) but something I am not dissuaded by is having to walk 10 yards to get a nice (and yes, they are nice) heated ciabatta sandwich and a drink mid-gruelling-shift, especially if I get a 10% discount for working in the same block

choice of drinks = johnson's fruit juice (tiny carton, nearly 2 quid), san pellegrino, coke, or this water (bigger carton, 1.50) and you must bear in mind that "this water" is not actually bottled water (which is something I *never* buy) but is fairly agreeable bottled fruit juice drink

all I have to do is not look at the label or the price too much

Super Cool Family Roots SEV-AAHN (country matters), Tuesday, 7 April 2009 13:10 (fifteen years ago) link

Hmm. That's a miserable choice of drinks, right enough. My advice would be to buy a box of teabags (assuming you have access to a kettle or geyser in the office?)

Also: I realise I'm totally wrong about what This Water is -- it's the stuff that used to be called something less aggravating, isn't it? So yeh, the only criticism I can apply now is "overpriced", which I figure is going to go for pretty much everything in any city sandwich shop ever. Sorry.

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 13:25 (fifteen years ago) link

to clarify, the san pellegrino drinks are from their fruit-drink range, not the pure sparkling water one

there's also shandy and beer but workplace ethics etc ;_;

Super Cool Family Roots SEV-AAHN (country matters), Tuesday, 7 April 2009 13:27 (fifteen years ago) link

when i buy bottled water it's mostly for the bottle, to refill with tap water and carry it around until it gets gross - can't go anywhere without a bottle of water, i get thirsty easily.

lex pretend, Tuesday, 7 April 2009 13:31 (fifteen years ago) link

Those San Pellegrino cans you can get in Eat are in serious danger of turning me into some kind of ultra-ponce who refuses to drink from any can that doesn't come with a bit of foil across the top.

Matt DC, Tuesday, 7 April 2009 13:38 (fifteen years ago) link

I love San Pellegrino water. I do refill plenty tho as buying water is PRICEY.

I also drink Innocent Smoothies but I don't think it's wanky/wrong to really hate that marketing aesthetic. It is seriously horrible.

Local Garda, Tuesday, 7 April 2009 13:41 (fifteen years ago) link

when i buy bottled water it's mostly for the bottle, to refill with tap water and carry it around until it gets gross - can't go anywhere without a bottle of water, i get thirsty easily

^ Yes, absolutely.

a tiny, faltering megaphone (grimly fiendish), Tuesday, 7 April 2009 13:47 (fifteen years ago) link

bottled water is immoral.

Jarlrmai, Tuesday, 7 April 2009 13:49 (fifteen years ago) link

sex before marriage is immoral

Local Garda, Tuesday, 7 April 2009 13:50 (fifteen years ago) link

more fun though tbh

Jarlrmai, Tuesday, 7 April 2009 14:00 (fifteen years ago) link

they'll be selling us sex in a bottle before long

However, the year 2005 Curicó Unido had his revenge (country matters), Tuesday, 7 April 2009 14:01 (fifteen years ago) link

i would buy it, but only to refill it after

Old Big 'OOS (AKA the Cupwinner) (darraghmac), Tuesday, 7 April 2009 14:02 (fifteen years ago) link

Sex in a bottleSex in a bottle - pheromone pocket spray, five times normal active strength. Formulated and approved in the UK & sold worldwide. Read how Oxford University ...
www.iom.com/sexinabottle/ - 3k - Cached - Similar pages -

Mark G, Tuesday, 7 April 2009 14:02 (fifteen years ago) link


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