rolling new food laboratory inventions for american chain restaurants thread

We've been eating Gamera?!

ppl in McDonald's ad clearly yanks judging by accents

http://i270.photobucket.com/albums/jj107/ChoklitReign/Siren.gifhttp://www.nytimes.com/2015/09/02/business/mcdonalds-all-day-breakfast-set-to-start-on-oct-6.htmlhttp://i270.photobucket.com/albums/jj107/ChoklitReign/Siren.gif

BOUT TIME!

http://www.nbcnews.com/business/business-news/way-outside-bun-taco-bell-rolls-out-crispy-chicken-taco-n420511

http://i.imgur.com/Rd0tMfM.jpg

The whole "you'd never believe it's McDonald's!" approach (also seen in a chicken sandwich ad recently with gourmet food trucks blowing people's minds: you've been eating McDonald's!) seems ill thought out; in the end, what you remember is that people in the ads are unable to believe that McDonald's served good food. I imagine them cutting away right before the person spits out a half-chewed mouthful of what they just realized is fried pink slime chickenstuff and not the simple free-range delicacy they had been led to expect.

― Gorefest Frump (Doctor Casino), Sunday, August 30, 2015 11:30 AM (3 days ago) Bookmark Flag Post Permalink

this is a very good insight. It's sort of the "UNDER NEW MANAGEMENT" of ad campaigns.

this kind of thing is everywhere now though, it's weird. i have the same reaction, the "you can't believe it's Taco Bell/Dominos/Chevy/etc" just reminds you why they have a bad brand in the first place

I felt the same way during that Domino's campaign about how they were improving, it just reminded me how much I dislike Domino's. Of course, I already didn't eat Domino's ever so I guess they didn't lose me as a customer.

They make good sugar bough, gotta give em that.

Hey, you know what, iPad? Autocorrect THIS.

i was scratchin my head there

The train has long since left the station, but I was taking a swing at

https://www.dominosugar.com/blog/themes/Domino/images/logo-fb.jpg

Gosh, I hope you all can see that ok.

http://www.myburger.fr/images/upload/20141031-1538_IMG_3894.jpg

saw a poster for the Shiny Bacon yesterday and thought of y'all

When I worked at Domino's, my manager world always get pissed off at the new hires who would answer the phone "thank you for calling Domino Pizza..." "DOMINO IS A SUGAR COMPANY!"

gonna start singing along to "domino dancing" as "domino pizza" from now on

http://i.imgur.com/kEoWyLx.jpg

"No, no! It's 'Morton's'! MORTON IS A SALT COMPANY."

At first I thought the autocorrect was of sugar DOUGH.

Mmm, sugar dough!

They make good sugar though.

God I love my keyboard. ipad ipad ipad he'll go to hell we'll feel well ipad no lowercase .cat .cat

dat sugar doe

ALISO VIEJO, Calif., Sept. 22, 2015 /PRNewswire/ -- Johnny Rockets restaurant chain announces the grand opening of its first-ever fast casual concept called Johnny's Burger Factory. The new concept was created, in part, to appeal to a new generation of customers – millennials – who are time-starved and demand faster service without sacrificing high quality, great tasting food. Johnny's Burger Factory at Walden Galleria will open on Saturday, September 26 at 10 a.m. for its official grand opening. The new restaurant will donate 20% of the proceeds generated from sales of its grand opening day to benefit The Salvation Army of Greater Buffalo and its programs dedicated to feeding hungry families throughout Western New York.

Charles Bruce, President and Chief Executive Officer for Johnny Rockets said, "Every detail about the development of Johnny's Burger Factory, from the first design to construction, product development and marketing had a new kind of consumer in mind. It's not possible to ignore millennials and still be competitive in the better burger category."

kind of a smart move. kind of lol in that their concept in the first place was to emulate the retro feel of short-order diners and fast-food drive-thrus.

btw we're getting Burger King's creepy Japanese black bun burger! now rebranded as "A1 steak sauce flavor-infused" Halloween Whopper.

Technically a chain restaurant

http://www.grubstreet.com/2015/09/danny-bowien-mission-cantina-burrito-business.html

Bowien has decided, after a great deal of thought, to transform Mission Cantina into a burrito-only restaurant. And, to commemorate the shift, he's unleashing a new Mission Chinese Food burrito that includes mapo tofu, salt-cod fried rice with Chinese sausage, and chili vinegar, rolled up in a griddled flour tortilla, for $14.

http://finance.yahoo.com/news/mcdonalds-franchisees-day-breakfast-nightmare-144346765.html?soc_src=mediacontentstory&soc_trk=tw

that's EXACTLY what all the franchisees featured in ßurgerßusiness.com naysayed about when all-day breakfast was still just a twinkle in some mcdonalds VP's eye

Save the brand, fuck the franchisees seems to be the thinking.

essential listening:

http://www.thisamericanlife.org/radio-archives/episode/569/put-a-bow-on-it

Jack In The Box has done breakfast all day for years. JACK IN THE BOX. It's got to be possible.

if Kentacohut can handle 100 different menu items surely McDonalds can get some damn biscuits

http://fusion.net/story/220178/the-works-stuffed-reeses-pbc-burger/

canadians can we get a field report

http://i1.wp.com/fusiondotnet.files.wordpress.com/2015/10/screen-shot-2015-10-23-at-10-52-41-am.png?resize=480%2C630&quality=80&strip=all

That does not look good at all.

there's more than one way.... (cut to someone doubled over a toilet, retching) ... to eat a Reese's.

probably should have posted that to the strongo nuevo thread really

That actually sounds good to me. I'm going to try to play the home game. It'll have to wait until some day when my wife's not around though. That just wouldn't fly with her.

are you sure you shouldn't have someone around just for safety

squirting molten pbc, insulin-shock cardiac event, etc.

that is a really really bad idea!

holy shit, the works is a chain now? when i lived in ottawa i think there were only 2 locations, both in ottawa!

i am probably going back home for a couple of days next week... kinda tempted to try this, but because it sounds good in any way, but because ilx demands it

not* because

http://i1.wp.com/fusiondotnet.files.wordpress.com/2015/10/screen-shot-2015-10-23-at-10-52-41-am.png?resize=480%2C630&quality=80&strip=all = http://nme.assets.ipccdn.co.uk/images/gallery/RoyalTruxSweetSixteen600Gb090511.jpg

schlock horror burger

if you zoom in it looks like a horrible, sickening face. like that puking jack-o-lantern photo.

http://www.acclaimmag.com/lifestyle/reason-mcdonalds-selling-grey-burger-china/

The Modern Day Burger? Is it some kind of commentary on life being crushed between walls of concrete?

pomoburgo

http://igcdn-photos-b-a.akamaihd.net/hphotos-ak-xpf1/t51.2885-15/e35/11910159_991632674228505_2031503718_n.jpg

http://i.imgur.com/jxOwySg.jpg

i like those

is my picture showing up?

oh is that a colonel sanders there? is it supposed to be some kind of chicken pizza?