Serious Apple

i think the venn diagram of people who are shelling out for these watches and people who refuse to hone notification settings at all is not gonna show a huge amount of overlap either

if my focus group of one is any indication you are wildly otm

actually i guess there are a buncha, like, mildly wealthy single dudes obsessed with status for whom their watch settings could represent an extension of self-upkeep, like, ok ordered belle epoque cigarette ad with most expensive frame: check, shaved pubes: check, hone my settings: check

i think there are a lot of dudes out there who have figured out how to turn off notifications they don't want to see with a relative lack of stress or work or thought!!

Has Ive’s work declined? My favorite work from both an iconic and engineering perspective:

1998 — iMac G3
1999 — iBook
2000 — Power Mac G4 Cube
2001 — iPod
2002 — iMac G4
2003 — Power Mac G5
2007 — iPhone
2008 — MacBook Air
2010 — iPhone 4

Moreover, his worst work is his recent work (e.g. iPhone 5c, iOS 7, and iOS 8).

oh god the idea of figuring out how to make spotify notify me when THIS playlist updates but not THAT one gives me a blast of ennui straight to the dome and i just slide the whole mess out of the way

but yeah i fully own up to my series of posts on this topic being firmly in the long tradition of "hey apple, why didn't you design your products specifically for me?"

yeah that's like my wife complaining today about some problem she had with the phone's alarm and it came down to their defaulting to having snooze turned on

I would add:

1994 - MessagePad 110
2001 - Non-clamshell iBook
2001 - TiBook (not so much on the engineering side with all that flaking)

Definitely nothing like the big hits recently. And please god can we get a mac laptop that isn't brushed aluminium already?

otm hoping for hypercolor next

http://atomicdelights.com/blog/a-glimpse-at-how-the-apple-watch-is-made