pitchfork is dumb (#34985859340293849494 in a series.)

Tbh a magazine about Glenn Danzig and Van Morrison sounds pretty awesome

I like P4k's logic which is "Man lots of people are buying vinyl these days let's publish something that isn't vinyl and cash in on those vinyl sales"

sounds like mojo tbh

yeah was going to say, they've obviously noticed that the only magazines still selling are Mojo/Classic Rock/etc

You can let silly facts get in the way of seeing Direct Hits as one of the most hotly anticipated records of the past 10 years.

maybe they should put out a vinyl record of their writers reading an article and include a free download of a magazine

Even more damning is that most of the songs on Direct Hits stopped becoming hits.

I think it could work, as long as they have reasonable expectations for circulation.

The price is a bit weird...

They can probably do a lot of "added value" bundling of site and mag ads too

Taking a look at the webpage for Monocle I don't see much content overlap

But I could see somebody who buys wallpaper or n+1 buying a p4k magazine

Tbf they'd probably take the $19.96 and buy the Arcade Fire on vinyl instead

wondering if this might be similar in execution to that longform 'journal' thing Loops from a few years back, which cost roughly the same (£13 in the UK iirc), also had SR writing stuff for it, and sold about five copies

Man that jukebox article that I could read on the preview is weak

Loops was wicked! Admittedly I only ever bought the issues when they were slashed to £3 in HMV etc but loads of great writing in 'em

this has to be someone's labor of love

probably Converse's sales team

j/k it looks very pretty!

lol u so catty

i don't really see this magazine thing working out in the long run

I see this magazine lasting as long as Altered Zones.

yeah, like isn't the thing with pitchfork that everybody reads it but nobody cops to reading it? how's that gonna square up with like, having it on your coffee table or reading it on the subway?

i like nice, printed magazines like the new arthur and yeti and the los angeles review of books ... i'm sure this will have some cool things in it. still, $20 is pretty pricey.

too pricey to take on the subway that's for sure

20$/y or 20$ per ish?

Single copies will be available for $19.96, in a nod to Pitchfork’s founding year

yea that's steep

but it's special paper!

You'll have to store it like you would a porn mag, essentially.

This seems more about "brand management" than about making money. Plus $1.996 would be too cheap.

Solidifying Pitchfork as "serious music journalism" basically.

so let's cut to the chase here, is it cool to pay 45/yr for a subscription to pfmag, like does it make you cool to do that.

If you want to be cool, I recommend constantly referring to "brand management" in scare quotes.

i do want to be cool particularly because it's important to my personal brand, which is why i have to carefully negotiate the value of brands before deciding to affix my brand to their brand

Can't wait to masturbate using this

would totally read this tbh

went to the pitchfork review site and also saw they have an except from a new book about the birth of delicious vinyl and LA hip hop! i'm kinda excited about this actually

never forget
http://www.abebooks.com/Thesaurus-Musicarum-Pitchfork-Year-Music-2003/4054820856/bd

i did, in fact, forget about that, but someone just reminded me of it

I've got one on my shelf... is it collectible yet???

"5 Used from US $ 9.00"
sooooo.... yes it is collectible

I tried to find my copy but gave up after 30 seconds. It's around somewhere, evidence of my lost innocence.

I read they are asking everyone who buys it to wear costumes or formal dress.

Wax your handlebar mustaches boys! We're gonna buy a pitchfork magazine.

Please wear your best old western saloon keeper's outfit to checkout

"the pitchfork review" sounds like what it would be called in a new yorker cartoon or something

They should publish a print version of Pitchfork Reviews Reviews called the Pitchfork Reviews Reviews Review.

hey dawg we heard you liked

pretty sure that was the zine

otm

Maybe 3 years ago I looked at ILM every day when I woke up and I used to say to myself that any day when this thread was not bumped + I did not have blood in my urine was a good day.

the entire thread would read differently if the subject line was just changed to "pitchfork wisdom (#34985859340293849494 in a series.)"