Guiness

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"We've arrived at it over the last six months and we've started to roll it out globally. It's the first time we have a full global positioning on Guinness, so it's very exciting from that perspective.

"One of the reasons why we’ve been able to achieve that is that as a positioning it works very well in driving the proposition of the brand – a beer that is made of more – but also it’s what our drinkers are about – people who are made of more.

http://www.marketingmagazine.co.uk/news/rss/1156974/Q-A-Guinness-global-strategy-communications-director-Grainne-Wafer/

things that are jokes pretty much (Nilmar Honorato da Silva), Friday, 28 December 2012 05:06 (eleven years ago) link

wafer thin stuff

banlieue jagger (darraghmac), Friday, 28 December 2012 05:09 (eleven years ago) link

but i mean look wtf do you expect marketing ppl to be like, anything anywhere? yes shoot them all shoot them all of course, but to what end attack the product as if it were anything unusual?

banlieue jagger (darraghmac), Friday, 28 December 2012 05:10 (eleven years ago) link

im not attacking the product deems

things that are jokes pretty much (Nilmar Honorato da Silva), Friday, 28 December 2012 05:14 (eleven years ago) link

nonetheless i stand by it

banlieue jagger (darraghmac), Friday, 28 December 2012 05:27 (eleven years ago) link

a poster that is made of more

things that are jokes pretty much (Nilmar Honorato da Silva), Friday, 28 December 2012 05:30 (eleven years ago) link

i cant goon i'll goon

banlieue jagger (darraghmac), Friday, 28 December 2012 05:35 (eleven years ago) link

It's nice in comparison to mass-produced lagers, but it's fucking rough on the guts in my experience.

I drink it now and again but the spread of the watery extra cold type, often the standard in the UK, really puts me off. There are times where I'd have a big Guinness session though, a good warm and thick pint of it makes sense in winter.

The stuff about its relative quality in Ireland, or the need to keep it in a certain way, is exaggerated a bit, but there are pubs in Dublin (and obv elsewhere) where it really seems to have different and better qualities.

The thicker the better, obviously, and it should be room temperature. Bubbles are a bad sign too. It should hardly spill if you tilt it left or right, if the top is all head as it should be.

The power of their marketing is more real than any other brand. Even note deems saying it looks nice above. The success it has as a mass-produced pint that isn't lager, must need constant maintenance. They really have to indoctrinate new generations into it.

Overall tho, as mentioned, the fact it makes you shit about five times the next day is the major drawback.

Heterocyclic ring ring (LocalGarda), Friday, 28 December 2012 08:22 (eleven years ago) link

part of the whole shitty contrived neo-craic culture (from the ancient insular celtic for 'bantz')

Was just saying this on Facebook earlier this week, about bantz/craic.

Heterocyclic ring ring (LocalGarda), Friday, 28 December 2012 08:24 (eleven years ago) link

I like to drink guiness because for some reason it doesn't make me feel bloated? w/ normal beers I am burping and want to explode like the blueberry tart in wonka after 2, but guiness stays in me alright

I think it's cuz they carbonize w/ nitrogen?

乒乓, Friday, 28 December 2012 13:13 (eleven years ago) link

carbonate

乒乓, Friday, 28 December 2012 13:13 (eleven years ago) link

LG otm there. I rarely drink it in the UK unless I'm in a pub with especially dire beer choice. 95% of pubs in Ireland have especially dire beer choice so I'd probably end up drinking Guinness here anyway even if the average quality wasn't a bit better (less chance of "Extra Cold" anyway).

Not really a datapoint but the majority of my Irish friends drink Guinness regularly. It can definitely lead to an unforgiving day-after though, e.g. last Sunday.

a Christmas .gif for you from (seandalai), Friday, 28 December 2012 13:53 (eleven years ago) link

also I have never ever ever gotten why people think it's so 'heavy' or is like 'drinking bread' or 'sits bad' - it is like, the lightest beer for me :\

乒乓, Friday, 28 December 2012 13:56 (eleven years ago) link

Do you find that after 8/9 pints? I know what you mean to an extent, like you can really our Guinness away without gassiness, but it does ultimately leave you feeling pretty weary.

Heterocyclic ring ring (LocalGarda), Friday, 28 December 2012 19:03 (eleven years ago) link

Put* not our

Heterocyclic ring ring (LocalGarda), Friday, 28 December 2012 19:03 (eleven years ago) link

Apparently, under cover of darkness, the unthinkable has happened on Ask A Drunk: a serious conversation about alcoholic beverages, pursued in all earnestness, including the exchange of actual information and genuine opinions.

How can we put a stop to this?

Aimless, Saturday, 29 December 2012 01:50 (eleven years ago) link

accuse someone of being a sock

banlieue jagger (darraghmac), Saturday, 29 December 2012 01:54 (eleven years ago) link

Do you find that after 8/9 pints? I know what you mean to an extent, like you can really our Guinness away without gassiness, but it does ultimately leave you feeling pretty weary.

i feel weary after 9 pints of anything tbh

乒乓, Saturday, 29 December 2012 02:44 (eleven years ago) link

darragh, you're a taxi.

Aimless, Saturday, 29 December 2012 19:46 (eleven years ago) link


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