Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

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I miss the 70s and I want to go back there right now. This century fucking sucks.

Noodle Vague, Friday, 18 July 2008 13:21 (fifteen years ago) link

When did adverts stop trying to be hip? Those Noodle ones are grebt

Upt0eleven, Friday, 18 July 2008 13:22 (fifteen years ago) link

I am an unashamed Innocent fan.

Scik Mouthy, Friday, 18 July 2008 13:23 (fifteen years ago) link

"It's frothy at the mouth, man!"

Mark G, Friday, 18 July 2008 13:23 (fifteen years ago) link

xpost now I have the Billy Joel song in my head!

Mark G, Friday, 18 July 2008 13:23 (fifteen years ago) link

Yeah, back to the seventies with its needless foreign wars and epidemics of knife crime in our streets.

Dingbod Kesterson, Friday, 18 July 2008 13:24 (fifteen years ago) link

I was going to poll every flavour of Rubicon earlier this week and never got round to it.

Matt DC, Friday, 18 July 2008 13:25 (fifteen years ago) link

matt dc - do it!

the next grozart, Friday, 18 July 2008 13:28 (fifteen years ago) link

100% pure organic smugness.

I'm all for eating fresh stuff, but this kind of twee bollocks just makes me want to smoke a carton of R0thmans, drink six Red Bulls, and eat a kebab containing Alsatian meat cooked rare.

snoball, Friday, 18 July 2008 13:28 (fifteen years ago) link

i had a smoothie phase, but after deciding to cut down on sugar i am back on the cherry coke

er...

CharlieNo4, Friday, 18 July 2008 13:29 (fifteen years ago) link

It must be good for you, it's got cherries in it.

snoball, Friday, 18 July 2008 13:32 (fifteen years ago) link

Diet Coke = no sugar
Smoothies = a whole shitload of sugar

Noodle Vague, Friday, 18 July 2008 13:33 (fifteen years ago) link

Diet Coke = no meaning in the universe

blueski, Friday, 18 July 2008 13:33 (fifteen years ago) link

^OTM

Ed, Friday, 18 July 2008 13:34 (fifteen years ago) link

People who don't like Diet Coke should just kill themselves, imo

The stickman from the hilarious "xkcd" comics, Friday, 18 July 2008 13:36 (fifteen years ago) link

Don't tell me, I only drink any of that shit as a mixer.

Noodle Vague, Friday, 18 July 2008 13:36 (fifteen years ago) link

Srsly shit ALL TASTES THE SAME

Noodle Vague, Friday, 18 July 2008 13:36 (fifteen years ago) link

don't kill yourself tho

Upt0eleven, Friday, 18 July 2008 13:36 (fifteen years ago) link

i mean, unless you actually want to. don't do it just cos dom said so

Upt0eleven, Friday, 18 July 2008 13:37 (fifteen years ago) link

Srsly shit ALL TASTES THE SAME

you're thinking of UK-brewed lager

blueski, Friday, 18 July 2008 13:37 (fifteen years ago) link

Dom, how many deaths have you influenced, at a guess?

Just got offed, Friday, 18 July 2008 13:38 (fifteen years ago) link

going back to the original question: no. and given my cynicism, that surprises me. but ... no, really, i rather like them. as TNG points out: they did the whole twee "i'm a packet of overpriced juice!" thing first, and still do it better than everyone else.

also: from a customer PoV, they're pretty decent. i took them up on their "talk to us! we like it!" schtick, and wrote them a polite but angry e-mail about a year ago pointing out how it was fucking impossible to break the seal on their litre cartons without getting a spurt of smoothie flying all over your wall/suit/face; they made all the right genuine concerned noises, admitted there was a design flaw and sent me a shitload of vouchers for money off smoothies. given that we get through a litre a week (tip: don't buy the wee ones; just fill up a similar-sized wee bottle with smoothie from a litre pack before you go to work), that was good enough for me.

ned T is right: there are an awful lot of things to get more worked up about than a reasonably decent company making quality drinks.

grimly fiendish, Friday, 18 July 2008 13:40 (fifteen years ago) link

I'm tapping my fingers very loudly on the tabletop, whispering "shit, shit, shit, shit" to myself. Courtney's eyes are half closed and she's breathing deeply.
"Listen. I'll be daring," Anne says finally. "I'll have a Diet Coke with rum."
Scott sighs, then smiles, beaming really. "Good."
"That's a caffeine fine Diet Coke, right?" Anne asks the waiter.
"You know," I interrupt, "you should have it with Diet Pepsi. It's much better."
"Really?" Anne asks. "What do you mean?"
"You should have the Diet Pepsi instead of the Diet Coke," I say. "It's much better. It's fizzier. It has a cleaner taste. It mixes better with rum and has a lower sodium content."

Noodle Vague, Friday, 18 July 2008 13:41 (fifteen years ago) link

re the overpriced thing, are they technically overpriced? how much should organic juice cost?

blueski, Friday, 18 July 2008 13:41 (fifteen years ago) link

NG otm, sick of fucking chummy twee marketing speak

It's spread to the Internet Provider game:

Slight problem.

We've just tried to collect the amount due to us, but the transaction couldn't be completed. The amount due to us is £14.00 incl. VAT.

We'll have another go at collecting the money in 3 days time. Please could you ensure that there is no problem with your account, and that there will be sufficient funds available.

blah blah blah

If you are already enjoying Be's ludicrously fast broadband, please ensure prompt payment as we really don't want to disconnect you. We know how much you'll miss your broadband.

Fingers crossed for next time.

The next one mentioning a debt collection agency was actually kind of a relief

Lush are a bit fucking creepy as well, the shower gel I got for my birthday was making promises to hold me in its big strong arms and tell me everything was OK and shit

MPx4A, Friday, 18 July 2008 13:41 (fifteen years ago) link

My beef is only really with This Water, tbh. Innocent smoothies are very nice (if no PJ's). The marketing is vile but what can you do. LOL @ f3rg's last sentence

Just got offed, Friday, 18 July 2008 13:42 (fifteen years ago) link

Also when you walk past Lush the fucking honk of the place disorients you like some Dungeons and Dragons spell for a good 5 minutes.

Noodle Vague, Friday, 18 July 2008 13:43 (fifteen years ago) link

I know somebody who wrote a paper about Innocent's design aesthetic.

I know, right?, Friday, 18 July 2008 13:44 (fifteen years ago) link

Lush is the place that sells the giant multicoloured blocks of wax, isn't it?

snoball, Friday, 18 July 2008 13:45 (fifteen years ago) link

I dunno, the saccharine smell makes me light headed enough to find the overly helpful gay hippie sales staff agreeable

MPx4A, Friday, 18 July 2008 13:46 (fifteen years ago) link

When Lush was new on the high street it pissed me off cos I thought it was a cheese shop every time I walked past until I looked properly

DJ Mencap, Friday, 18 July 2008 13:47 (fifteen years ago) link

The worst for chumminess is the 'VAT Nightmare' notices in branches of Pret.

"Hi, we are legally required to add on VAT when you eat in. Nightmare."

FUCK OFF.

Matt DC, Friday, 18 July 2008 13:47 (fifteen years ago) link

I can't say I've ever given it that much thought (orig thread qn that is) I bought one once from the college canteen but it was nowt special and cost too much for such a tiny bottle. I noticed that there seemed to be some kind of wanky blether on the side of the bottle about how aweosme it all was but it was tl;dr so I hoyed it in the bin. Life's too short.

Pashmina, Friday, 18 July 2008 13:48 (fifteen years ago) link

xxpost

lol I still make the cheese shop error on occasion.

Noodle Vague, Friday, 18 July 2008 13:49 (fifteen years ago) link

I do think Passant1no needs to alternate threads methodically attacking every single facet of modern life with enthusiastic pro-something material, in order to show willingness to build bridges with non-zingers and Keep It Positive

Tomorrow: YAYYYY! THE FIRST TWO HOURS OF WCW NITRO FROM 1996-1998! YAYYYY!

MPx4A, Friday, 18 July 2008 13:49 (fifteen years ago) link

He did the kebab van thread last week.

Noodle Vague, Friday, 18 July 2008 13:51 (fifteen years ago) link

Kebabs and La Parka are the only two joys in my life, tbh

The stickman from the hilarious "xkcd" comics, Friday, 18 July 2008 13:51 (fifteen years ago) link

"Lush" the soap shop (as opposed to Miki and Emma) you could not walk past as they would pump out horrible soap fumes to 'entice' you in.

I think they've stopped doing that.

Still, never been in.

Mark G, Friday, 18 July 2008 13:54 (fifteen years ago) link

northampton town FM champions league success xpost

Just got offed, Friday, 18 July 2008 13:54 (fifteen years ago) link

you could edit a new team into FM consisting entirely of near-crippled 97-vintage Luchadors, all chewing on a kebab while Blitzkrieg racks up the assists and Ciclope's disciplinary record becomes a cause for concern

MPx4A, Friday, 18 July 2008 13:56 (fifteen years ago) link

(xxpost) The one near me still smells like Willy Wonka's bathroom, although it does cover up the smell of desperation from the salesmen in the mobile phone shop next door.

snoball, Friday, 18 July 2008 13:56 (fifteen years ago) link

(CUSTOS TRIBUTE MONTH!)

MPx4A, Friday, 18 July 2008 13:57 (fifteen years ago) link

you could edit a new team into FM consisting entirely of near-crippled 97-vintage Luchadors, all chewing on a kebab while Blitzkrieg racks up the assists and Ciclope's disciplinary record becomes a cause for concern

^^^ Believe this is next season's Luton squad.

Noodle Vague, Friday, 18 July 2008 13:57 (fifteen years ago) link

your favourite jokes about wwe

Just got offed, Friday, 18 July 2008 13:58 (fifteen years ago) link

Villano IV Flattered By Canaries Interest

MPx4A, Friday, 18 July 2008 13:59 (fifteen years ago) link

Luchadors <<< mis-read this as Labradors...

snoball, Friday, 18 July 2008 13:59 (fifteen years ago) link

What's Chris Benoit's favourite Junior "Gong" Marley song?
The one where he says "murder" a lot (Chris Benoit strangled before his wife and son to death before hanging himself)!

The stickman from the hilarious "xkcd" comics, Friday, 18 July 2008 14:00 (fifteen years ago) link

Jake Roberts: No no, you don't understand! Crack Smoke Into The Police Officer's Face is the name of my dog!

DJ Mencap, Friday, 18 July 2008 14:06 (fifteen years ago) link

Big thing of Tesco frozen "summer fruits" + juice + yogurt + banana = what, a fiver? If going by Innocent's pitifully small portion size, the above ingredients will make about a dozen smoothies, all of which taste better and are fresh. Look, I just out-smugged Innocent.

Tracer Hand, Friday, 18 July 2008 14:12 (fifteen years ago) link

yeah but Tesco are the real enemy (lol 1up)

blueski, Friday, 18 July 2008 14:13 (fifteen years ago) link

lol at the Oatly guy. what a douche. people in marketing need to be incessantly ridiculed for being giant losers and also for basically ruining the world we live in. shitheads.

budo jeru, Friday, 4 August 2023 16:46 (eight months ago) link

TESTIFY

Let's talk about local tomatoes (Noodle Vague), Friday, 4 August 2023 17:45 (eight months ago) link

Bleach, please.

immodesty blaise (jimbeaux), Friday, 4 August 2023 17:47 (eight months ago) link

It's annoying but pretty low on the ruining the world scale, c'mon. Most people really do still think vegan = gross so who cares.

Random Restaurateur (Jordan), Friday, 4 August 2023 18:47 (eight months ago) link

marketing has turned our entire world into a transactional, monetized hell. arguably capitalism speaks to us primarily through our bodies, but it's through marketing that the language of capital enters our psyches. the fact that these assholes get paid what they do to use the insights of psychology to manipulate our fears and desires is just beyond fucked up imo

budo jeru, Friday, 4 August 2023 18:58 (eight months ago) link

it also ruined the internet btw

budo jeru, Friday, 4 August 2023 19:00 (eight months ago) link

Also this phenomenon is not at all limited to plant based products, as documented itt for the last 15 years

Grandall Flange (wins), Friday, 4 August 2023 19:01 (eight months ago) link

i've never even seen iCarly

or Bleach for that matter, i heard there was way too much filler towards the end

Kate (rushomancy), Friday, 11 August 2023 23:01 (eight months ago) link

one month passes...

the beavis & butthead take on the innocent smoothies aesthetic

https://i.postimg.cc/bwZkmSTw/20230929-181002.jpg

the world is your octopus (Camaraderie at Arms Length), Friday, 29 September 2023 17:12 (six months ago) link

two months pass...

Hello to you, dear reader!
When the former Albanian dictator Enver Hoxha delivered his New Year message back in 1967, he pulled the cord marked “truth bomb”. “This year will be harder than last year,” he declared. “It will, however, be easier than next year.” I mean … on the one hand: thanks for not sugar-coating it, Enver. On the other: way to kill the party buzz, you monster!
I don’t want to murder the atmosphere (or indeed any dissidents) by reminding you of the news year you’ve just lived through – or by warning you of the news year you’re about to live through. It’s not big, it’s not clever, and it’s sure as heck not seasonal.
But I will say, pointedly, that our reporting feels particularly necessary in dark times. If you can, please help support the Guardian on a monthly basis from just £2, so as to keep it open for everyone. I can’t tell you how much it would be appreciated. A free press is needed now as much as it has ever been – and on some days, more than it has ever been.
In return for this support, I am formally* bestowing upon you the right to refer to yourself – in conversation, in the pub, and on any business cards you may care to have printed up – as “a newspaper baron”. Face it: if you pay to support a news organisation, then you ARE to all intents and purposes a newspaper baron. Just enjoy it! All the others do.
With that, it simply remains is for me to wish you a very happy holidays, and a splendid new year. Goodness knows you’ve earned it.
Marina Hyde
*not formally

Boris Yitsbin (wins), Wednesday, 27 December 2023 16:15 (three months ago) link

This honestly reads worse than most innocent-style copy & now I’m amusing myself picturing uk media dipshits lining up to declare the anonymous composers of shitty brand emails the greatest stylists of their generation

Boris Yitsbin (wins), Wednesday, 27 December 2023 16:17 (three months ago) link

On 20 July 2013, GCHQ officials entered The Guardian’s offices at King’s Cross in London, six weeks after the first Snowden-related article had been published.

At the request of the government and security services, Guardian deputy editor Paul Johnson, along with two others, spent three hours destroying the laptops containing the Snowden documents.

the Graun as the last bastion of the UK free press is the only funny joke in there

vodkaitamin effrtvescent (calzino), Wednesday, 27 December 2023 16:33 (three months ago) link

feel like that awful kid acne graffiti is adjacent to the topic of this thread

𝔠𝔞𝔢𝔨 (caek), Wednesday, 27 December 2023 17:47 (three months ago) link

I was unfamiliar with the Innocent Smoothies brand until this thread. Looking at it online, I don't find the aesthetic particularly irritating at all.

immodesty blaise (jimbeaux), Wednesday, 27 December 2023 22:12 (three months ago) link

three weeks pass...

https://twitter.com/maxtundra/status/1749138392099491950?s=61&t=AL5DD_4iz350KGtptOz8ew

Dan Worsley, Sunday, 21 January 2024 20:42 (two months ago) link

two weeks pass...

What stage of capitalism is this?

https://nickasbury.substack.com/p/purpose-authenticity-and-nepo-brands

Piedie Gimbel, Thursday, 8 February 2024 11:29 (two months ago) link


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