Tab: Classic or Dud?

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guyz don't forget the first diet soda of them all - diet rite!! from r.c.

http://www.buyasafe.com/photos/51004C-1.jpg

Tracer Hand, Tuesday, 9 October 2007 13:18 (sixteen years ago) link

unfortunately now known as "diet rite pure zero" ugh

Tracer Hand, Tuesday, 9 October 2007 13:19 (sixteen years ago) link

1984 TaB Commercial with Jayne Kennedy

warmsherry, Tuesday, 9 October 2007 13:29 (sixteen years ago) link

he REALLY wants you to be in good shape

warmsherry, Tuesday, 9 October 2007 13:31 (sixteen years ago) link

According to the Coca-Cola Web page, the beverage is called TaB because it helps people who keep tabs on what they consume. According to an Atlanta Magazine article published in May 1963, Coca-Cola's marketing research department used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel, adding names suggested by the company's own staff. The list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, "TABB" was chosen, influenced by the possible play on words, and shortened to "TAB" during development, and designer Sid Dickens gave the name its familiar capitalization pattern ("TaB") in the logo he designed.

latebloomer, Tuesday, 9 October 2007 13:33 (sixteen years ago) link

used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel,

"drink Piss cola!"

snoball, Tuesday, 9 October 2007 13:48 (sixteen years ago) link

wasn't this a beautiful drink for beautiful people?

The Real Dirty Vicar, Tuesday, 9 October 2007 17:03 (sixteen years ago) link

I love TAB. When I was a kid, it was the only kind of soda we had in our house. Even now I always by it when I see it which isn't that often anymore.

Also, my husbands claims that they only had TAB Clear in the UK and not regular TAB whereas we never had clear TAB here. Strange.

ENBB, Tuesday, 9 October 2007 17:54 (sixteen years ago) link

Erm, since I only have one, that should have said "husband".

ENBB, Tuesday, 9 October 2007 17:55 (sixteen years ago) link

he's telling the truth - we only had TAB Clear, and then only briefly.

Grandpont Genie, Wednesday, 10 October 2007 13:26 (sixteen years ago) link

Weird!

roxymuzak, Wednesday, 10 October 2007 13:28 (sixteen years ago) link

I remember that we did have regular TAB in the UK, but only for a short time, in the mid 1980's. Maybe it was a south of England trial thing only. Then TAB Clear came later on for a very short time. Wasn't that the one with the TV commercial where some guy in a hazmat suit is drinking it through a straw? Anyway, neither Regular nor Clear took off, perhaps because in the UK we already have enough soft drinks that taste of chemicals: Tizer, Lilt, Quatro, etc..

snoball, Wednesday, 10 October 2007 13:58 (sixteen years ago) link

three years pass...

my sister kelly has an article on smithsonian.com about tab!!

http://blogs.smithsonianmag.com/food/2011/05/inviting-writing-addicted-to-tab/

roxymuzak, Monday, 2 May 2011 14:50 (twelve years ago) link

<3

\(^o\) (/o^)/ (ENBB), Monday, 2 May 2011 14:56 (twelve years ago) link

https://www.youtube.com/watch?v=xwQJdHLlSdk

tokyo rosemary, Monday, 2 May 2011 22:50 (twelve years ago) link

nine years pass...

I had no use for you anyway but RIP.

Here Comes a Slightly Irregular (James Redd and the Blecchs), Sunday, 18 October 2020 01:58 (three years ago) link

Oh, is it finally gone? RIP.

sound of scampo talk to me (El Tomboto), Sunday, 18 October 2020 02:09 (three years ago) link

roxymuzak’s sister’s article is good.

sound of scampo talk to me (El Tomboto), Sunday, 18 October 2020 02:09 (three years ago) link

Didn’t read yet, but was intrigued

Here Comes a Slightly Irregular (James Redd and the Blecchs), Sunday, 18 October 2020 02:12 (three years ago) link

I was initially impressed by the fact the link still worked, then I read it and was like wow, this actually makes me want to drink tab.

sound of scampo talk to me (El Tomboto), Sunday, 18 October 2020 02:54 (three years ago) link

It's good that their are still other Diet Sodas out there that overweight people can drink if they want 2 loose weight.

the burrito that defined a generation, Sunday, 18 October 2020 03:02 (three years ago) link

We nerds here on ol' ilx0r.com like The Simpson's, right? well here's a funny .GIF image of Homer Simpson that is related to TAB brand soda that I'd like to share with you all! LOL

https://i.imgur.com/Q4PDMum.gif

btw it's funny because TAB, not because of Homer's obesity (which is not funny)

the burrito that defined a generation, Sunday, 18 October 2020 03:07 (three years ago) link


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