thread of alternate reality games (ARGs) and sundry fiction/real world crossover "transmedia" type things

my favorite one currently going on is probably the Test Subjects Needed one if only because I can't believe they're doing an ARG for gum

There was a recent Half Life 2 update changed the language to Korean which was largely considered a bug. Then Surgery Simulator released a DLC that contained some Korean text. Troll, or Valve's next ARG?

http://www.neogaf.com/forum/showthread.php?t=606131

take 2

There was a recent Half Life 2 update that changed the language to Korean. It was largely considered a bug. Today, Surgeon Simulator released a Team Fortress 2-themed update that contained some Korean text. Troll, or Valve's next ARG?

http://www.neogaf.com/forum/showthread.php?t=606131

Some sort of ARG in the kickstarter for Frog Fractions 2

http://forums.unfiction.com/forums/viewtopic.php?t=39801

surely this is a rabbit hole

i was sort of skimming the thread but apparently once you'd compiled the brainf--- code and entered the instructions that spat out into the text adventure in frog fractions and followed the link that gave you to the youtube video and realised the sound on the video was a c64 loading from a cassette and reverse engineered that into c64 code what you got was a picture of rick astley and a bar of 'never gonna give you up'?

jesus christ

Do you remember the way that you felt off the coast of Er0da? Did you get yourself a new hairstyle?

hi so i just got an ad on twitter for a place that, as far as i can tell, straight up DOES NOT EXIST (thread)

— Austin 🎡🏳️‍🌈 (@TheBrotographer) November 21, 2019

No idea if this is an ARG but it has that kind of feel.

There's a Reddit
https://www.reddit.com/r/Eroda/comments/e0dt2t/eroda_no_land_quite_like_it/

twitter thinks this is new hairstyle = new harry styles, weird promo for his upcoming record

I thought that was a crap joke but nope
"Fun" while it lasted I guess