So who ARE that insufferable indie couple in the new Hyundai TV ads?

heh, I think fripp is OCD or something

Cap'n I love your enthusiasm but that was probly not cool.

Yep.

http://www.sitevip.net/gifs/alien/martydog2_animado.gifhttp://www.sitevip.net/gifs/alien/MARTIAN2_animado.gifhttp://www.sitevip.net/gifs/alien/sparkledog_animado.gif

Shirley Pavone Bong Water; she's not twee, she's tweeeeeeeeisted.

bf and me, in bed last night, after having read and discussed this thread:

bf: "can't sleep?"
me: "no! i can't stop thinking about our favorite master race pod people!"

or Rita (either will do, but Rita actually put it on her album cover...)

xp to Hurting 2:

TV cheapening life was like 50 percent of the humor of Laugh-In and early SNL, and of course a big part of punk. The main difference between the gag reflex here and the one greeting "This car is like punk rock" in '92 or the Minutemen Volvo ad in '00 is there isn't so much any objection (at least that I've seen on this thread) to bands whoring for automobiles, or even bands whoring for automobiles with an aesthetic rooted in an anti-corporate ethos (which was a shock for me as recently as a decade ago, but became less so as Low appeared in Target commercials, etc.). The objection seems to be to bands whoring for automobiles with an aesthetic rooted in an anti-corporate ethos when:
1.) the band is bad, putting the worst face on the aesthetic or highlighting its abuses, or
2.) the aesthetic is no longer "cool" because it's everywhere, embraced by people with jobs and kids, or
3.) some masochistic combination of the two where you see an aesthetic both being ruined and further ruining the culture.

i think the objection when applied to a beloved band like hum is that the commercial isn't flattering to them, rather than a cry of sellout but there is still an objection. if movies have the power to uplift songs than certainly commercials have the power to ruin them.

er then i mean. not that movies don't uplift songs more than commercials most of the time (c.f. every use of "walking on sunshine" in movies versus commercials)

embraced by people with jobs and kids

Yes, god forbid those absolutely awful people with jobs and kids like music. Fuck them.

really the main objection is "couldn't this shit have just stayed on youtube where it belongs instead of invading all our televisions 94/7 for the last month"

The song reddening posted is currently stuck in my head.

xp like i don't think anybody's really like "hyundai ruined the pommelmice!" or "hipsters ruined my favorite christmas songs!" or w/e — some wires got crossed somewhere in our culture, a few cheezeballs found a new favorite band, and now the rest of us can begin repressing this memory and getting on with our lives

i complained abt these dudes when they were just on utube and i think i deserve recognition

to officially recognize your achievements in this area I offer you the following jpg

http://i5.photobucket.com/albums/y176/edwardiii/lemmy_vega.jpg

ty so much!

http://blog.sharethrough.com/advertising/viral-advertising-working-in-reverse

For the first several years of online video’s boom, most brands took the logical route of syndicating their television commercials online. Gradually, though, brands have started embracing the creative freedom (and longer runtimes) afforded by online video, and have begun to create original, unique, and terribly entertaining videos specifically for that venue and that audience.

And with a new series of commercials from Hyundai, we may finally have come full circle. Hyundai hired a couple of viral video stars--the musical group Pomplamoose--to serve as their holiday spokespersons. You may have seen the commercials like this one:

Now, instead of old television commercials being repurposed as “viral videos,” we have viral video stars being hired to help make better television commercials.

This interview with the band says that not only did Hyundai make a bold leap by hiring the YouTube stars, but they also gave the pair complete and total creative freedom.

“They were actually awesome to work with. They totally let us do our thing. In our contract, it specified that they were not allowed to be in the room while we were filming, which was amazing. If we have 10 people breathing down our neck and we have to wait for somebody to adjust a light while we want to do our shot, it’s not going to be as fun and spontaneous. They let us do our thing, they let us have complete creative control over the whole song and the videos. We gave them songs, they didn’t have a single comment on the arrangements, or the singing, or the instruments — nothing.”

While this is not the first time a brand has hired a YouTube star to help market their company, the creative license given to the Youtube stars seems to be pretty unprecedented.

But did this accomplish anything? You might ask. Well the YouTube version of the Hyundai television spot (embedded above) is over half a million views… meaning that the television commercial featuring viral stars has itself now gone viral. Just sayin’….

wow @ lemmy_vega.jpg!

does ilx have the authority to issue a fatwa

Those songs posted just a bit upthread from Self and Jennifer Lewis are both great finds.

xpost

Suggest Fatwa button was removed in 2007 because of how Dom used it.

rip big man

speaking of the intersection between indie and corporate culture, dude from Self is also the guy who sang the "Exepedia DOT COMMMMMMMM!" jingle from a few years back. he also had a song on the shrek soundtrack right before smash mouth's cover of "i'm a believer," so, you know. worlds upon worlds.

http://www.pollsb.com/photos/o/30533-quot_all_president_s_men_quot.jpg

"real men drink 'lite' beer."
Empirical studies have shown that Americans have lousy taste in beer

― Sanford, Wednesday, 5 January 2011 17:33 (1 hour ago) Permalink

i wonder how much lite beer it would take to get me drunk? it would have to be a lot, i'll bet.

― scott seward, Wednesday, 5 January 2011 17:35 (1 hour ago)

there is something manly to be said about buying cheap beer because you don't give a fuck and then pounding down large quantities of the stuff

college manly

no.
judging from ILX, I don't think Brits know what blue collar manliness is

there is something manly to be said... and that manly thing is "getta load of this lil bitch sippin his miller lite"

xpost

why don't you school us, Rosie the Riveter?

where am i

you either know or you dont
there aint no schoolin to be had

ok lorie

brits and their reliance on school!

you seriously should calm down

cpt lorax bringing it

*lorax tips up his welding visor*

*wipes sweat from his brow*

*gazes at his dodge ram*

for some reason scott didnt post the best rita pavone vid

https://www.youtube.com/watch?v=aqIKVEh9BPI

smdh

wow @ lemmy_vega.jpg!

― old man yells at cloud computing (am0n), Wednesday, January 5, 2011 4:00 PM (48 minutes ago) Bookmark

wow @ lemmy_vega.jpg!

― old man yells at cloud computing (am0n), Wednesday, January 5, 2011 4:00 PM (48 minutes ago) Bookmark

― the Sonic Youths of suck (Drugs A. Money), Wednesday, January 5, 2011 1:49 PM (4 minutes ago) Bookmark

yeah, you had to be there

what's that thread of inexplicable celeb pairings that make you happy? prolly belongs there but y'know jho put in the work so

were they like friends or something?

(i suppose if there was some story behind it, it would cease to be 'inexplicable')

Ok just watched these videos for the first time and this is the most annoying shit ever. Also, three people have now insinuated that I resemble this lady and considering that just looking at her makes me want to punch her in the face, I'm not taking this as a compliment.

E, you look NOTHING like that goofball.

Dude she's not even your STAND IN. No resemblance that I can see aside from coloring and if that applies then I look like Judy Garland. You're safe imo ENBB. And WAY cuter. WAY WAY WAY cuter. In fact, you're cute. she's just a weird dead eyed hipster girl.

still think people were way more punchworthy in olden days.
http://l6mm.files.wordpress.com/2010/02/jamiroquai_virtual_insanity.jpg

don't believe their wicked lies, enbb. xpo

dude ENBB if you look like but do that thing with you're damn eyes then it's all good

hahahaha I mean I think she's cute but there's something indescribably ANNOYING about her face or the looks she gives that I hope I don't have. I can sorta see some similarities myself but hope I somehow bypass that bit. Nobody said this until today btw when two people emailed me about it and someone else mentioned it. weird.