So who ARE that insufferable indie couple in the new Hyundai TV ads?

i wonder how much lite beer it would take to get me drunk? it would have to be a lot, i'll bet.

don't catch the 3.2 flu

Start counting!

Thanks for those songs Scott! They are beautiful.

can't remember the last time i had a trad dad american piss beer. probably a pbr. cuz i'm hip like that. but it was a long time back.

yeah, aren't those great! glad you enjoyed them. they were ahead of their twee time.

60's twee is so much more enthusiastic than modern twee!

Indeed

there's something inherently bored about modern twee. detached.

since they're obvs the Buzz Band of the mome, I can't wait for their return next Holiday Season (with Baby Pomplemoose in tow)

Rita Pavone is a Sanpaku sufferer, too. Weird.

I don't think it's sanpaku when you're tilting your head down.

there's a similar dude (I don't think it's a band) called Self — I'll post his "What a Fool Believes" cover if I can find it

― Egyptian Raps Crew (bernard snowy), Wednesday, January 5, 2011 5:11 PM (56 minutes ago)

just to clarify, dude only did that toys only thing for one album called gidzmodgery. i know this will seem hard to believ3e but the live touring band was totally fucking full of fierce awesome musicians.

fiercely bashing their toy pianos

I can't wait for their return next Holiday Season (with Baby Pomplemoose in tow)

― Mangrove Earthshoe (herb albert), Wednesday, January 5, 2011 9:53 AM (23 minutes ago)

with chilling inevitability

just to clarify, dude only did that toys only thing for one album called gidzmodgery. i know this will seem hard to believ3e but the live touring band was totally fucking full of fierce awesome musicians.

I played in band with self's touring drummer back in the early 90's when he was slumming with crap musicians like myself!

like fucking poignant commercials for insurance companies, the whole thing isn't bad cuz it cheapens indie rock, it's bad cuz it ad agencies are so hip and cool and good production values now, it almost cheapens the *idea* of emotions and feeling....

Not sure much has changed since Don Draper days.

http://ecx.images-amazon.com/images/I/51JOoGuBf4L.jpg

Which isn't to take away from your hate, which I love.

like fucking poignant commercials for insurance companies, the whole thing isn't bad cuz it cheapens indie rock, it's bad cuz it ad agencies are so hip and cool and good production values now, it almost cheapens the *idea* of emotions and feeling....

I feel like I have read somewhere a philosopher or sociologist saying the same basic thing but way pre-indie-music -- in fact I think he said that irony and cynicism were reactions to this cheapening by advertising, although now irony and cynicism are a huge part of advertising.

many xposts, but leave los camp! out of this imo. their commercial is for regular not lite beer, after all.

no

kind of surprising to think we're over half a decade removed from iron & wine being used in m&m commercials, also this is at least four years old:

https://www.youtube.com/watch?v=JQVfsY0-ZR0

http://img202.imageshack.us/img202/8732/0pomp.jpg

well thanks for that

you shouldn't let me have good things

wow, they must be filtering their comments with a fine tooth comb every 5 minutes

why do I always get otherworldly help preventing me from being banned?!

the only thing pomplamoose can do now is some kind of double reverse fakeout sort of thing and put this thread in their electronic press kit; kind of like how Robert Fripp would put all those years of accumulated bad reviews in the liner notes of Crimson anthologies.

heh, I think fripp is OCD or something

Cap'n I love your enthusiasm but that was probly not cool.

Yep.

http://www.sitevip.net/gifs/alien/martydog2_animado.gifhttp://www.sitevip.net/gifs/alien/MARTIAN2_animado.gifhttp://www.sitevip.net/gifs/alien/sparkledog_animado.gif

Shirley Pavone Bong Water; she's not twee, she's tweeeeeeeeisted.

bf and me, in bed last night, after having read and discussed this thread:

bf: "can't sleep?"
me: "no! i can't stop thinking about our favorite master race pod people!"

or Rita (either will do, but Rita actually put it on her album cover...)

xp to Hurting 2:

TV cheapening life was like 50 percent of the humor of Laugh-In and early SNL, and of course a big part of punk. The main difference between the gag reflex here and the one greeting "This car is like punk rock" in '92 or the Minutemen Volvo ad in '00 is there isn't so much any objection (at least that I've seen on this thread) to bands whoring for automobiles, or even bands whoring for automobiles with an aesthetic rooted in an anti-corporate ethos (which was a shock for me as recently as a decade ago, but became less so as Low appeared in Target commercials, etc.). The objection seems to be to bands whoring for automobiles with an aesthetic rooted in an anti-corporate ethos when:
1.) the band is bad, putting the worst face on the aesthetic or highlighting its abuses, or
2.) the aesthetic is no longer "cool" because it's everywhere, embraced by people with jobs and kids, or
3.) some masochistic combination of the two where you see an aesthetic both being ruined and further ruining the culture.

i think the objection when applied to a beloved band like hum is that the commercial isn't flattering to them, rather than a cry of sellout but there is still an objection. if movies have the power to uplift songs than certainly commercials have the power to ruin them.

er then i mean. not that movies don't uplift songs more than commercials most of the time (c.f. every use of "walking on sunshine" in movies versus commercials)

embraced by people with jobs and kids

Yes, god forbid those absolutely awful people with jobs and kids like music. Fuck them.

really the main objection is "couldn't this shit have just stayed on youtube where it belongs instead of invading all our televisions 94/7 for the last month"

The song reddening posted is currently stuck in my head.

xp like i don't think anybody's really like "hyundai ruined the pommelmice!" or "hipsters ruined my favorite christmas songs!" or w/e — some wires got crossed somewhere in our culture, a few cheezeballs found a new favorite band, and now the rest of us can begin repressing this memory and getting on with our lives

i complained abt these dudes when they were just on utube and i think i deserve recognition

to officially recognize your achievements in this area I offer you the following jpg

http://i5.photobucket.com/albums/y176/edwardiii/lemmy_vega.jpg

ty so much!

http://blog.sharethrough.com/advertising/viral-advertising-working-in-reverse

For the first several years of online video’s boom, most brands took the logical route of syndicating their television commercials online. Gradually, though, brands have started embracing the creative freedom (and longer runtimes) afforded by online video, and have begun to create original, unique, and terribly entertaining videos specifically for that venue and that audience.

And with a new series of commercials from Hyundai, we may finally have come full circle. Hyundai hired a couple of viral video stars--the musical group Pomplamoose--to serve as their holiday spokespersons. You may have seen the commercials like this one:

Now, instead of old television commercials being repurposed as “viral videos,” we have viral video stars being hired to help make better television commercials.

This interview with the band says that not only did Hyundai make a bold leap by hiring the YouTube stars, but they also gave the pair complete and total creative freedom.

“They were actually awesome to work with. They totally let us do our thing. In our contract, it specified that they were not allowed to be in the room while we were filming, which was amazing. If we have 10 people breathing down our neck and we have to wait for somebody to adjust a light while we want to do our shot, it’s not going to be as fun and spontaneous. They let us do our thing, they let us have complete creative control over the whole song and the videos. We gave them songs, they didn’t have a single comment on the arrangements, or the singing, or the instruments — nothing.”

While this is not the first time a brand has hired a YouTube star to help market their company, the creative license given to the Youtube stars seems to be pretty unprecedented.

But did this accomplish anything? You might ask. Well the YouTube version of the Hyundai television spot (embedded above) is over half a million views… meaning that the television commercial featuring viral stars has itself now gone viral. Just sayin’….

wow @ lemmy_vega.jpg!

does ilx have the authority to issue a fatwa

Those songs posted just a bit upthread from Self and Jennifer Lewis are both great finds.

xpost

Suggest Fatwa button was removed in 2007 because of how Dom used it.

rip big man

speaking of the intersection between indie and corporate culture, dude from Self is also the guy who sang the "Exepedia DOT COMMMMMMMM!" jingle from a few years back. he also had a song on the shrek soundtrack right before smash mouth's cover of "i'm a believer," so, you know. worlds upon worlds.