So who ARE that insufferable indie couple in the new Hyundai TV ads?

What we're basically talking about is the general category of (mainly white) middle-class palatable non-aggro music. If "indie" is now the word for that, so be it.

like, I was mostly looking at the length of this thread and going "oh ILX, I love how you overreact to things" and then I heard bits of "Single Ladies" and "September" and now I want to murder everyone and everything.

xp: Lamp, do you actually know who Ben Folds is, because their involvement with him basically makes your entire argument ridiculously wrong

just went to the youtube for their "single ladies" cover and saw that the comment

Fucking hipsters.

kor9 13 hours ago

THE MASSES HAVE SPOKEN

What is going on the first 604 posts on this thread?

Great that this was followed up almost directly by "Beat The Horse!"

Basically 200 posts of Twee C/D?, 200 of Hipster: What Is It Exactly?, and another 200 of various thread derailments.

look i thought we had established that they were NOT HIPSTERS *throws cocaine mirror against wall*

https://www.youtube.com/watch?v=6G5JaicYuVU

here they are with Ben Folds AND Nick Hornby

so in summation, Lamp is completely wrong in every possible way here

other notable comments:

I heard this song on the radio today! In Israel! NICE WORK GUYS!!
(it was broadcast on 99fm, which is a station that support ecological stuff..) :)
onearmfrog 10 hours ago

You look kind of scared but other than that it was awesome! :D
Zziizzaa 19 hours ago

the worst fucking music i have ever heard in my life
Mrollins9389 19 hours ago

if you're actually tormented or offended by this kind of bland stuff i think you have thin skin tbqf, you should be alright. i saw these ads and recognized a few cynical twee-like affectations, but this still seems more like feist doing "1, 2, 3, 4" than old school indie, which is of course not really a specific sound but rather just a blanket term for a shitload of different movements, but has kinda come to be a shorthand for nerdish music i guess?

― omar little, Tuesday, January 4, 2011 4:56 PM (5 minutes ago) Bookmark

isnt what theyre doing a particular strain of indie tho

have no idea who ben folds is but how is nick hornby not exactly what i mean when i say they arent 'indie' or "'indie'"

also omar there appear to be a lot of thin skinned ppl all over the net going why the fuck are these annoying ads still on

i dunno i think of those two dudes as being representative of college rock more than indie. more frat house (lol i sure do hate etc) than lonely single unit in a dark corner of the dorm building.

i think the ads are totally stupid btw, mostly because as mentioned they were airing this shit during the height of football season when normally the ads are all about how you're a homosexual with euro tendencies and mommy issues if you don't drink bud lite, or howie long calling you a pussy for not having the right kind of truck./

OTM

what kind of self-respecting frat would play this

college rock is the same as indie as far as i can tell

Hyundai Motor America's own web efforts, a holiday-themed video series starring Jack Conte and Nataly Dawn of polymath musical/performance-art duo Pomplamoose helped give the automaker a 54% boost last month versus Dec. 2009. The 44,802 units Hyundai Motor America helped lift the automaker's tally to 538,228 vehicles for the year, an increase of 103,164 vehicles or 24% versus 2009.

"December was the capstone to a good year for Hyundai, with our total sales results actually understating the more important gains we made at retail, where we added a full point of market share," said John Krafcik, president and CEO, Hyundai Motor America, in a statement. "While we grew total volume 24%, retail volume through our 800-strong dealer network climbed 35%, or 115,786 units, with 90,349 of that retail gain coming from ... the 2011 Sonata."

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142338

oh god, the way she sings the chorus of single ladies — totally flat/hyperenunciated "don't be mad when you see that he wants it" — they really are the worst

YES! deej otm. a very specific and easily identifiable strain.

& i mean these kids arent even appropriating the appropriaters theyre just existing w/in theyre own umc milieu as it exists now rather than trying to freight their shitty car commercial blandishments w/ some kind of cultural 'meaning' theyre just 'being' ugh im the worst

― they fund ph.d studies, don't they? (Lamp), Tuesday, January 4, 2011 2:58 PM (5 minutes ago)

What we're basically talking about is the general category of (mainly white) middle-class palatable non-aggro music. If "indie" is now the word for that, so be it.

― pomp la familia (Hurting 2), Tuesday, January 4, 2011 2:59 PM (3 minutes ago)

it doesn't matter whether or not indie is still "really indie" or even whether or not the people immersed in and representative of it as a culture are wholly aware of it. it's still indie, and it's not at all hard to recognize. and it doesn't encompass all white, middle-class palatable non-aggro music. a lot of that stuff owes to other traditions. indie isn't the word for this stuff by accident or default. indie is the word for this stuff because this stuff (not just the music, but the culture that goes with it) clearly owes a great deal to the 25 year evolution of american indie (from, i dunno, beat happening & sebadoh to sufjan stevens & beirut).

^ and yeah, that's just one thread w/in indie's Grand Tapestrie, but it seems to have been what won out in the end

The Hyundai-Pomplamoose campaign looped the loop. It went from odd to charming to familiar to contemptible to irritating in about 3 weeks.

We can guess what happened. Hyundai discovered they had a hit on their hands. The campaign was doing good things for the brand and more to the point it was moving cars. So they sold the heck out of it.

http://cultureby.com/2011/01/cracking-the-pomplamoose-hyundai-case.html

these ppl are yuppies theyre audience are yuppies and their music is corporate folk

First classic thread of 2011.

I'm taping it on my fridge atm.

(feel like horrible things are gonna happen as a result of linking to these media and marketing sites)

pop music
- aggression
- distortion
- 'image'
+ affected mundanity
+ loosely DIY ethos
———
= twee/indiepop/whatever

t/i/w
+ evangelical christianity
+ the internet
- evangelical christianity
- loosely DIY ethos
+ shameless corporate shilling
———
= the pomplemooses

No results found for "nfl yuppies".

like, I was mostly looking at the length of this thread and going "oh ILX, I love how you overreact to things" and then I heard bits of "Single Ladies" and "September" and now I want to murder everyone and everything.

DJP thread savior TY TY

https://www.youtube.com/watch?v=SBI1H4DDn5Y

these ppl are yuppies theyre audience are yuppies and their music is corporate folk

― they fund ph.d studies, don't they? (Lamp), Tuesday, January 4, 2011 3:15 PM (1 minute ago) Bookmark

yeah, exactly. indie = yuppies make a hell of a lot more sense than indie = hipsters. intersection point is whole foods, not an artist's garret and/or shooting gallery.

...

you don't actually have a clear understanding of the pejorative use of the word "hipster" do you

: [

Can we get back to yelling about them again now? :D

"corporate folk" lol gimme a damn break, just call it what it is

or don't, i guess

their music is corporate folk

In what conceivable way is their music "folk" (excepting by virtue of its not being played and sung by horses)?

So now can we talk about who's a prep and who's a jock?

Parsing 'indie' vs 'hipster' ITT is like parsing the tonal qualities of a car alarm. My point is RAARRRGH OMG MAKE IT STOP.

On the other hand, I love you ILM.

contenderizer can field that one (not on ilnfl though) xp

bob dylan is corporate folk, the kingston trio are hipster/roots, pomplamoose are video installation

makes sense to me

you don't actually have a clear understanding of the pejorative use of the word "hipster" do you

― Indolence Mission (DJP), Tuesday, January 4, 2011 3:20 PM (7 minutes ago) Bookmark

i do. and i rebel.

Best quote so far from Zvookster's linked article:

She makes Zooey Deschanel look like Charles Krauthammer.

Peter Paul & Mary were the strings on Prince's guitar
But Pomplamoose went down more like Har Mar Superstar

do u ppl have jobs

other than your company, what do you think we're avoiding here?

har mar has o.g. am rep punk cred though, calvin krime was p. awesome

Guys! Guys!

http://www.gawker.com/5785369/hyundai-hipster-couple-were-ska-kids-before-they-were-evangelicals

http://blogs.sfweekly.com/shookdown/2010/12/how_pomplamoose_made_me_hate_c.php

we thought she was just being precious but really she was trying to hide her ska evangelical past

Pomplamoose (ex-Skavangelists)