So who ARE that insufferable indie couple in the new Hyundai TV ads?

(and gbx and I are from the same area so there might be a slight generation gap thing going on there although we aren't THAT far apart in age, or maybe I just wasn't talking to the right kids).

― Indolence Mission (DJP), Tuesday, January 4, 2011 3:01 PM (34 minutes ago) Bookmark

nah dan it was the same when i was there, too. i mostly thinking of these ppl in college in New England, where we had entire off campus houses of ppl that were the outdoorsy version of LARPers, all decked out in wool knickers and flannel shirts and, for real, quoting this one "how to talk like you're from new hampshire" cassette tape the way that other nerds memorized monty python and w/e. my buddy morgan had this v earnest whole mountain man thing going on, huge beard, woolen pants, flannel shirts, etc., that was not at all hipster at the time, but that would now be bloggable to some ppl.

also fwiw m@tt otm re: trampled by turtles. i'd never heard of them but went with a friend to a show at the cabooze and it was packed to the fucking gills. i'm guessing they do just fine on the crunchy college circuit, and that more ppl have their mp3s and jam them w/bros than, like, dark dark dark or tapes n tapes or w/e

i wish i was an event planner. baller dough

― ich bin ein ilxor (deej), Tuesday, January 4, 2011 3:41 PM (1 hour ago) Bookmark

i thought it said "i wish i were an event planner, balling dough" as if he was confused and thought event planners baked cookies for events

as i've said here before, i'm almost kind of annoyed by the whole hipster-goes-flannel ish, because i've been called out for being a hipster for dressing the way i have for like ten years running. and i have friends that four years ago were all day-glo neon electro stuff and now fetishize camping gear from the 70s and Filson shooting jackets and stuff. get outta my clubhouse y'all. now i know how ~metalheads~ feel

how everyone feels
it's just sort of the new default state of culture

i heard recently hotel marketer is a great job

hi filson

"these people are not true hipsters" upthread

― ich bin ein ilxor (deej), Tuesday, January 4, 2011 8:14 AM (5 hours ago) Bookmark

well, what i was saying is that they aren't hipsters period. they're indie kids. there's a difference, as well as a lot of overlap, but i get no intimation that these guys are "down with the underground," with the seedy underbelly, with the coming revolution or whatever. hence: not hipsters, just nice, pleasant indie people.

...and now fetishize camping gear from the 70s and Filson shooting jackets and stuff

dunno about yr special brand names, but nice old camping gear is always excellent

i do notice a lot of overdressed guys wearing fingerless gloves that say "filson" this year

well, what i was saying is that they aren't hipsters period. they're indie kids. there's a difference, as well as a lot of overlap, but i get no intimation that these guys are "down with the underground," with the seedy underbelly, with the coming revolution or whatever. hence: not hipsters, just nice, pleasant indie people.

you seem to be describing "college juniors" more so than "hipsters"

as i've said here before, i'm almost kind of annoyed by the whole hipster-goes-flannel ish, because i've been called out for being a hipster for dressing the way i have for like ten years running.

Wondering when selvage jeans with cuffs will make its way to Texas tbh.

these ppl are yuppies they work in marketing & @ google they wear sweaters this is 2k11 ugh w/e

why are these people "indie"

they arent

^^

because their music sounds like crap

down in the basement in the youtube zone
I was looking for some sweet inspiration
oh well, just another viral band
with hipster affectations

why arent they indie

i dont have a stake in this just wondering where u guys are parsing this

of course they're indie. their whole style (musical, sartorial and personal) derives from shit that's been bubbling up in US indie culture since the mid 80s.

not it doesnt

What is going on the first 604 posts on this thread? I was hoping this was summed up elsewhere, but I can't seem to find that thread anymore.

that's all they are. if the trappings of mainstream indie (oxymoron, but w/e) culture signals "hipster" to you, smdh.

don't get where yr coming from lamp. these people and this music would have been instantly recognizable as "indie" in the late 80s, anytime in the 90s and on into the present. connecting points: twee, the adorableness of the ordinary, plinky-plonk xylophone pop, comfortability as a fashion virtue, teacups with winnie-the-pooh at the bottom, cursive script that looks like it was copied out of a third-grader's practice book (probably blue)... drifting off into the imaginary there, but i hope you take my point.

https://www.youtube.com/watch?v=8oJgqbgvInk&feature=fvst

Someone said Ben Folds was involved with these guys upthread? Am I remembering that correctly? Because this sounds like a terrible Ben Folds Five pastiche with a female singer.

holy fuck I just to their "Single Ladies" cover

FUCKING KILL THEM AND SPREAD THEIR ENTRAILS

Haha is this whole thread just "ohmigod these guys suck"? Should I listen to one of these (yay for DVR I haven't watched a straight live sporting event all season) just for grins or will the torment be too much?

dunno why omar posted "my own prison," but i like that song

https://www.youtube.com/watch?v=xycnv87N_BU

http://media.tumblr.com/tumblr_lefsyv8JF91qf8yek.gifhttp://media.tumblr.com/tumblr_lefsxcQzPx1qf8yek.gif

if you're actually tormented or offended by this kind of bland stuff i think you have thin skin tbqf, you should be alright. i saw these ads and recognized a few cynical twee-like affectations, but this still seems more like feist doing "1, 2, 3, 4" than old school indie, which is of course not really a specific sound but rather just a blanket term for a shitload of different movements, but has kinda come to be a shorthand for nerdish music i guess?

the commercials are way less enraging than what they did to Earth, Wind and Fire

none of that shit means now what it did in the late 80s or signifies the same things it wouldve meant in 86 or 93 or even 02. these kids are the standard-bearers of anodyne cultural mediocrity &c &c but what their ugly clothes and stupid music means to them bears no relationship to the tropes u/ilx sees them appropriating.

& i mean these kids arent even appropriating the appropriaters theyre just existing w/in theyre own umc milieu as it exists now rather than trying to freight their shitty car commercial blandishments w/ some kind of cultural 'meaning' theyre just 'being' ugh im the worst

What we're basically talking about is the general category of (mainly white) middle-class palatable non-aggro music. If "indie" is now the word for that, so be it.

like, I was mostly looking at the length of this thread and going "oh ILX, I love how you overreact to things" and then I heard bits of "Single Ladies" and "September" and now I want to murder everyone and everything.

xp: Lamp, do you actually know who Ben Folds is, because their involvement with him basically makes your entire argument ridiculously wrong

just went to the youtube for their "single ladies" cover and saw that the comment

Fucking hipsters.

kor9 13 hours ago

THE MASSES HAVE SPOKEN

What is going on the first 604 posts on this thread?

Great that this was followed up almost directly by "Beat The Horse!"

Basically 200 posts of Twee C/D?, 200 of Hipster: What Is It Exactly?, and another 200 of various thread derailments.

look i thought we had established that they were NOT HIPSTERS *throws cocaine mirror against wall*

https://www.youtube.com/watch?v=6G5JaicYuVU

here they are with Ben Folds AND Nick Hornby

so in summation, Lamp is completely wrong in every possible way here

other notable comments:

I heard this song on the radio today! In Israel! NICE WORK GUYS!!
(it was broadcast on 99fm, which is a station that support ecological stuff..) :)
onearmfrog 10 hours ago

You look kind of scared but other than that it was awesome! :D
Zziizzaa 19 hours ago

the worst fucking music i have ever heard in my life
Mrollins9389 19 hours ago

if you're actually tormented or offended by this kind of bland stuff i think you have thin skin tbqf, you should be alright. i saw these ads and recognized a few cynical twee-like affectations, but this still seems more like feist doing "1, 2, 3, 4" than old school indie, which is of course not really a specific sound but rather just a blanket term for a shitload of different movements, but has kinda come to be a shorthand for nerdish music i guess?

― omar little, Tuesday, January 4, 2011 4:56 PM (5 minutes ago) Bookmark

isnt what theyre doing a particular strain of indie tho

have no idea who ben folds is but how is nick hornby not exactly what i mean when i say they arent 'indie' or "'indie'"

also omar there appear to be a lot of thin skinned ppl all over the net going why the fuck are these annoying ads still on

i dunno i think of those two dudes as being representative of college rock more than indie. more frat house (lol i sure do hate etc) than lonely single unit in a dark corner of the dorm building.

i think the ads are totally stupid btw, mostly because as mentioned they were airing this shit during the height of football season when normally the ads are all about how you're a homosexual with euro tendencies and mommy issues if you don't drink bud lite, or howie long calling you a pussy for not having the right kind of truck./

OTM

what kind of self-respecting frat would play this

college rock is the same as indie as far as i can tell

Hyundai Motor America's own web efforts, a holiday-themed video series starring Jack Conte and Nataly Dawn of polymath musical/performance-art duo Pomplamoose helped give the automaker a 54% boost last month versus Dec. 2009. The 44,802 units Hyundai Motor America helped lift the automaker's tally to 538,228 vehicles for the year, an increase of 103,164 vehicles or 24% versus 2009.

"December was the capstone to a good year for Hyundai, with our total sales results actually understating the more important gains we made at retail, where we added a full point of market share," said John Krafcik, president and CEO, Hyundai Motor America, in a statement. "While we grew total volume 24%, retail volume through our 800-strong dealer network climbed 35%, or 115,786 units, with 90,349 of that retail gain coming from ... the 2011 Sonata."

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142338

oh god, the way she sings the chorus of single ladies — totally flat/hyperenunciated "don't be mad when you see that he wants it" — they really are the worst

YES! deej otm. a very specific and easily identifiable strain.

& i mean these kids arent even appropriating the appropriaters theyre just existing w/in theyre own umc milieu as it exists now rather than trying to freight their shitty car commercial blandishments w/ some kind of cultural 'meaning' theyre just 'being' ugh im the worst

― they fund ph.d studies, don't they? (Lamp), Tuesday, January 4, 2011 2:58 PM (5 minutes ago)

What we're basically talking about is the general category of (mainly white) middle-class palatable non-aggro music. If "indie" is now the word for that, so be it.

― pomp la familia (Hurting 2), Tuesday, January 4, 2011 2:59 PM (3 minutes ago)

it doesn't matter whether or not indie is still "really indie" or even whether or not the people immersed in and representative of it as a culture are wholly aware of it. it's still indie, and it's not at all hard to recognize. and it doesn't encompass all white, middle-class palatable non-aggro music. a lot of that stuff owes to other traditions. indie isn't the word for this stuff by accident or default. indie is the word for this stuff because this stuff (not just the music, but the culture that goes with it) clearly owes a great deal to the 25 year evolution of american indie (from, i dunno, beat happening & sebadoh to sufjan stevens & beirut).