So who ARE that insufferable indie couple in the new Hyundai TV ads?

haha otm

The movie Juno was definitely ground zero for this kind of shit.
I think i agree with whiney that we're at the nickelback stage of things, but what I don't understand is: as incredibly massive nickelback still are, i can go months and months without hearing them or anyone else with that "approach" to music...i don't have to go out of my way to avoid that stuff while i go about my daily routine among the general population...yet this pamplemoose kind of stuff seems UNAVOIDABLE. Will twee be bigger than nickelback? (and wont it be something if twee music eventually replaces the now obligatory nickelback/satriani-type music that ALWAYS accompanies sports highlights.)

I kinda wondered the same thing about Cisco placing the Ellen Page ads during games.

x-post

def some insufferable indie types on ilnfl

http://i.imgur.com/jKIEi.gif

Will twee be bigger than nickelback?

ha i wanna post a chart of the college degree vs non-college unemployment rate as response to this. but i dunno if that would really be right, as an argument

http://i.imgur.com/LRdjQ.jpg

in the twee to nickelback continuum there is also a chart to be made based on how far forward or how far back "band person" tilts their head when they are photographed, while still maintaining eye contact with camera...

If you're Belle and Sebastian or Camera Obscura are you a bit :-/ that you arrived on the scene too early, or are you happy for being the forerunner?

Been waiting for this thread to happen.

I have noticed this trend with a lot of commercials lately. The Progressive ones with Flo have been running for a couple years now and they seem designed to piss off everybody. I think everyone has that one where she keeps yelling "discount!" over and over completely memorized against their will. Other ones include the Geico commercials with like, the pig or the woodchucks, just completely obnoxious and unfunny, or like the State Farm one with the hipster teenagers with the blank faces who summon Bob Barker. The Miller Lite "man up" commercials are the worst, yes people wear stupid clothes in public but the characters in those ads do not act like any actual person that anybody has ever met. Like it's the bartenders job to point out that Miller Lite has more flavor than "Light Beer", and then insult the customers. There's one where the guy who wears sunglasses cannot 'see' the difference between the regular bottle of beer and the vortex bottle, as if there actually exists a bar that serves both. Oh yeah, and the guy is so lame that he loves the song "sunglasses at night" even though he won't admit it. Just like a real person. You have to wonder if these commercials actually appeal to anybody or if they're just supposed to stick in your craw. I admit they do a pretty good job of that. I think these ones are kind of the same. Her delivery is so monotone and emotionless, yet I have no doubt that they're the kind of group that will hold a contest where they literally come to your house dressed in sweaters to sing Christmas songs and eat cookies.

why u so mad?

I think i agree with whiney that we're at the nickelback stage of things, but what I don't understand is: as incredibly massive nickelback still are, i can go months and months without hearing them or anyone else with that "approach" to music...i don't have to go out of my way to avoid that stuff while i go about my daily routine among the general population...

Dude, i live in ALL CAPS OMG HIPSTER BROOKLYN as sarahel and Owen P will point out forever, and I still occassionally hear the barrell-scrapings of the post-Nickelback universe—whether it be an electronics store playing a Daughtry song, or the theme to Sarah Palin's TV show, or the commercial to like any action movie made in the last five years

Jesus that thing she does with her eyes. She probably can't give a blowjob without being twee.

*waits for that to be posted to o_O*

yeah it does seem to be like the first thing u thought of

fucking hate this commercial

who can you blame for the default indie cutesy lady voice? not just kimya dawson. though she has a lot to answer for.

some people can make it work i guess. kinda like the female version of the horrible john mayer-esque voice that i hate though. all those dudes wearing snazzy hats on america's got talent.

Would like to see a parody or retort where these guys get crushed by 280 lb. linebackers just as they go for a xylophone solo

that snazzy hat white dude voice has to die. really die. forever. even that dancey dude with the big hit has that voice. um, i can't think of his name. he was on the big t.v. new years show. hate that song.

cooler than me! gah, i hate that thing. backing track is actually half okay. wasted on that guy though. ick.

The girl is really] cute but the guy has serious problems. I think she is his slave

whatever cuteness the girl has is obliterated by her inability to blink or show any other expression than "distressed ingenue bravely soldiers on"

reminds me of spy magazine's classic "faux-naif" article from the 80's. that was brilliant.

I tried to lsiten to "September" but once they got to the chorusput a fucking Muppet on the kickdrum pedal in the very first shot i had to shut it off so i could quickly compose a will before DYING

Threads like this make me really miss Alex in NYC. Only he can truly muster the necessary levels of vitriol.

Dan Peterson OTM.

I've never seen such joyless "humor"

http://www.peevishmama.com/wp-content/uploads/2010/01/Bush_Baby_fs.jpg

the commercial would be better if he bent her over the sonata.

who can you blame for the default indie cutesy lady voice? not just kimya dawson. though she has a lot to answer for.

― scott seward, Monday, January 3, 2011 9:02 AM (26 minutes ago) Bookmark

ms pomplamoose does something to her vowels to signify "old timey". i don't know anything pre-rock pop vocal stuff, who is she imitating? with the close harmonies and all. ("why would you do this" being the next question)

guys she is just doing the blandest zooey deschanel impression the entire time. big doey limpid drownable eyes and 'old-timey' vocals

The people in this ad seem to me like they live in Chicago, for some reason

― puff pastry hangman (admrl), Sunday, January 2, 2011 9:36 PM (Yesterday) Bookmark

i was thinking PDX or s mpls, tbh

who to blame for the default indie cutesy lady voice?
what's her face from those first Belle and Sebastian cds, maybe...

(i also completely overlooked upthread that i do hear nickelback type sounds whenever i watch hockey highlights on tv)

i hate the guy in this duo a lot more than the girl now

wiki says "Origin: Corte Madera, California"

anyway this stuff always makes me vaguely embarrassed because i know and like some ppl that are really into this whole....aesthetic? like specifically the "twee boy-girl duo playing pawnshop instruments in an attic" aesthetic.

wait...it's that VU song! the "i'm sticking with you" Moe Tucker thing! That's DEFINITELY to blame.

(xpost) Close harmonies (Andrews/Boswell Sisters etc.) isn't really what seems to be the main feature here. (I have slightly more use for something like The Puppinis than this.) And it's not the Squirrel Nut Zippers type of Billie Holiday-aping, either. There's a deadpan artlessness of the vocals here that do remind me (as Scott mentioned) of Kimya Dawson, but I don't know how prevalent it was before that. Maybe it IS Moe Tucker!

this chick has adopted, like, the timbre and tone of, say, cat power (kinda warm and croony) but missed the dynamics altogether. like, she has a "pretty" voice, for singing in the shower or quietly in the kitchen or on a walk or w/e, but not a good one.

who to blame for the default indie cutesy lady voice?

Cat Power then Feist made it more mainstream?

compare and contrast: twee hyundai commercial vs. truvia commercial, which i think is performed by a twee version of "cathy":

https://www.youtube.com/watch?v=qzsTU60egf4

What is more irritating this or the Dawson's Creek "I don't want to wait" 90s chewbacca trend?

how did chewbacca get roped into this? is this some crimes of lucas thing?

The Cat Power stuff I'm familiar with always seemed to going more for dark and tortured than fey and wacky.

Yeah, that Truvia conmmercial is totally this:

https://www.youtube.com/watch?v=kFvRe_Zk3VI

Whenever they used to sing out an "R" sound it reminded me of chewbacca. Think Jewel. They were all doing that back then.

Wow that is so fucking twee.

actual serious question: does backing music like this indicate "product is being marketed to women?" (plainly the case for truvia, wondering if this is also hyundai's aim)

wow @ that video

wait...it's that VU song! the "i'm sticking with you" Moe Tucker thing! That's DEFINITELY to blame.

― Sanford, Monday, January 3, 2011 10:51 AM (25 minutes ago) Bookmark

OTM. I was about to say Georgia Hubley, but yeah, it's Tucker.