So who ARE that insufferable indie couple in the new Hyundai TV ads?

xp lol delusions

t/s these commercials vs. the honda vampy weekend ones

both of which are FOR SOME REASON STILL RUNNING

I can't even do this

hillfigger vampire weekend is fairly embarrassing

https://www.youtube.com/watch?v=eFiBnd0zBFM

I've never been to Brooklyn, btw

The people in this ad seem to me like they live in Chicago, for some reason

"I guess I kinda don't like how there's such a pedestal for music culture and especially for band culture, it just feels fake; it feels like smoke and mirrors. I feel like music doesn't have to be like that. It can be something that's very normal and very accessible."

fwiw they're talking about the way their videos play out: like the kutiman "thru you" thing, all the images on the screen correspond to sounds being produced in the song. so like if there's four-part harmony they shove in four shots of the girl singing all the different parts, etc.

i guess they imagine a world where no one understands multi-track recording

i mean you gotta sing it four times, right. like that actually happens in reality, for your four-part harmony you gotta sing four times.

this girl is really ANNOYING amirite fellas

(no, she really is)

the reason i actually hate these guys is the proliferation of non-band recording acts so fuck their multi-tracking imo

lol

the girls tuneless voice and lameo affectation is maybe the most grating part, she just really has no feel for singing

the real question is whether the "images on the screen [that] correspond to sounds being produced in the song" were actually recorded at the same time as the sounds — because if not then that is some bullshit

insulting to grapefruit :(

hahaaaa

i wld disagree that she has "no feel for singing" — it's more that she has perfected a brand of singing which i have no desire to hear, like yodelling or black metal growls

yeah no kidding vin de pamplemousse is some bomb-ass drinking fun, like white sangria but better.

xxp

hmm imo not only is the style of singing shes chosen unappealing shes also horrible at it

you know, when I listen to music, the first thing I always think is "wouldn't it be awesome if I could see the musicians in the studio playing all the parts at the same time" and then I found pamplamoose and now I am happy

also the fact that she spells her name 'nataly' is somehow infuriating

hardly a cogent criticism of pomplamoose, you'll need to take that up with pomplamom

1. they remind me pleasantly of some friends i have in portland, only these people are rich because their youtube glories propelled them to car commerical fame, while my friends are rich because they have rich parents.

they are so pdx it's painful.

every time i see that commercial i'm glad i left.

really, these commercials barely even register on my bloodboil-ometer, but that EW&F raping upthread is simply beyond the pale

this thread horrifies me

like i definitely hate the "i heard Cat Power and i think i'm just gonna kinda ride that out instead of ever trying to really sing" type singing and it is kind of indie but it's funny how people watch a couple wearing christmas sweaters and singing jingle bells and go "ugh HIPSTERS"

― hann am0n tana (some dude), Sunday, January 2, 2011 9:42 PM (1 hour ago)

This type of indie singing is really annoying because it reminds me of the nose-holding chewbacca thing that happened in the 90s with Jewel, etc.
Its not really hipster, but they aren't too much of any one thing because they are trying to appeal to and identify with youtube watching vaguely indie-minded young people. The whole thing is like this safe quirkiness and its blatant marketing intentions make it more annoying than most other stupid slightly less blatant commercials. I'm sure this isn't news to anybody but this commercial has been bugging the shit out of me for awhile and I'm glad a thread for it exists to vent on.

my dark twisted pomplamoose

I am halfway through the EWF video and I can't even watch it, I need to keep it in another browser tab and look at it, because

we need to destroy humanity, start again, we have fouled this earth, blessed are the dead...

so they're a cover band?

dayo, Lift Up Your Weary Head! (Rebuild! Restore! Reconsider!)

http://i55.tinypic.com/2iawqvq.gif

^ best post of 2011

evan I thought you were referencing a GYBE song and then I googled it and it's even worse

maybe they actually hate hipsters, like i've heard that people who dress like intolerable obnoxious hipsters and have hipster affectations are often the sorts who spend 24/7 railing against hipsters.

― omar little, Sunday, January 2, 2011 9:00 PM (2 hours ago) Bookmark

you turned the mirror on us!

but 4 srs, pretty much everyone watching football today was bitching about them on twitter, hardly limited to ilx hipster crit circles.

oh wait, i get it... they made videos for a shitload of covers with intentions of going viral.

that's like a band who only releases covers for their singles. like what smash mouth did.

evan I thought you were referencing a GYBE song and then I googled it and it's even worse

― dayo, Monday, January 3, 2011 12:24 AM (1 hour ago)

Haha!

eugh the ewf cover makes me want to shoot myself

I think an unforseen downside to the shuttering/employment cutbacks of places like Borders and Kinkos/Fed Ex Starship is it's giving all their ex-clerks more time to create this shit.

what clerk makes the worst bedroom musician

tbh i knew as soon as i saw these ads that there would be an ilx thread about the incredible awfulness of this pair.

Like I def 100% understand Hyundai wanting to hop on the "indie" bandwagon and all; but i don't get why they would use it to aggressively market to football fans

haha otm

The movie Juno was definitely ground zero for this kind of shit.
I think i agree with whiney that we're at the nickelback stage of things, but what I don't understand is: as incredibly massive nickelback still are, i can go months and months without hearing them or anyone else with that "approach" to music...i don't have to go out of my way to avoid that stuff while i go about my daily routine among the general population...yet this pamplemoose kind of stuff seems UNAVOIDABLE. Will twee be bigger than nickelback? (and wont it be something if twee music eventually replaces the now obligatory nickelback/satriani-type music that ALWAYS accompanies sports highlights.)

I kinda wondered the same thing about Cisco placing the Ellen Page ads during games.

x-post

def some insufferable indie types on ilnfl

http://i.imgur.com/jKIEi.gif

Will twee be bigger than nickelback?

ha i wanna post a chart of the college degree vs non-college unemployment rate as response to this. but i dunno if that would really be right, as an argument

http://i.imgur.com/LRdjQ.jpg