Advertising's 15 Basic Appeals

What about our goddamn need for sleep? Why the hell isn't that in the list?

who said it doesn't work? it absolutely works. just not like that. advertisers would kill to be anywhere near as insidiously effective as folks seem to think they are.

lj - let's just say i'm not thinking about this stuff from an armchair.

I was referring to emily's "they really don't matter at all". I thought she was saying that ads were ineffective and therefore irrelevant beyond any aesthetic interest they may have.

ah. i do agree with emil.y that the content is secondary to their mere presence. obv. you can get the creative spectacularly wrong or stunningly right but basically just being there is the important thing.

So Fowles considers Sex a "biological need," but Sleep a "psychological need"? WTF I'm not voting!

I can't agree with that at all. Maybe it's true for a commodity, but not for most products.
xpost

okay

16. Need to change channels to a station that's not currently showing commercials.

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By the way, I thought about this after posting (above) and decided that it might make sense to consider sex = biological and sleep = psychological because maybe an ad can arouse us sexually but cannot cause us to go through the biological process of sleeping. Not like I'm going to read Fowles to see if this is the intended distinction.

I was referring to emily's "they really don't matter at all". I thought she was saying that ads were ineffective and therefore irrelevant beyond any aesthetic interest they may have.

― wk, Friday, 8 October 2010 08:30 (5 days ago)

Only just saw this - that's pretty much the opposite of what I was saying. I'm agreeing with rogermexico here.

i mean i dunno it's one rung down the moral ladder from conning old people out of their life savings imo