Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

Rivington Street in Shoreditch now appears to have some kind of pop-up style Innocent cafe.

Walked past it yesterday, did a double-take, thought of this thread and stuck my head in the window to see a large hall packed with 50 or so Clapham-looking twats in Superdry jeans and flip-flops perched on tiny chairs at long tables. The aesthetic definitely struck me as 'lunchtime in the school hall'.

Not particularly cutesy: argues it sells 'liquefied fruit salad' for tax purposes.

Recently went into a store and beheld 'World Peace: The Smoothie'

...

http://www.poster.net/bacon-francis/bacon-francis-portrait-pape-innocent-9948046.jpg

So we've been scratching our heads with confusion this morning as the government has decided they will continue to charge VAT on fruit smoothies. Ultimately, if the VAT charge was reduced, we could pass the saving on to our drinkers.

trying to think of other companies in other industries with a similarly precious/entitled/twee aesthetic but legions of ~middle class~ fans etc etc

xpost That's the thing... Also, I had no idea they were part-owned by Coca Cola. Innocent my bottom.

Wonder how long my comment will stay under that blog post?

I'm not fucking kidding. http://www.innocentdrinks.co.uk/things_we_make/smoothies/pod/

http://www.innocentdrinks.co.uk/images/drinks/bot_guest_pod.jpg

A-ha ha ha. I hope their Social Media Guru (I bet they have one, it's exactly the type of company to dick about like that) checks out the pages linking to their blog, too, and reads this thread.

I now appear to be trolling the Innocent Smoothies website. This is what my life has now become.

I dunno, Matt. Four pounds for a fruit juice that creates World Peace is a pretty special deal.

Posted by: Jack | November 23, 2010 at 05:18 PM

XD

not me btw

lol i posted

What happened? I'm confused...

posted

me too, #innocentblog

oh wait, who the hell

YOU GUYS EH

wouldn't let me post for some reason, and i've got a now empty can of coke right here

lol at all of you sounding a bit like rabid daily mail readers (otm tho obv)

your mum sounds like a daily mail reader

harry the banana is furious about big bad mr vat hurting him and his fruity friends!

she sure is caek. she suuuuuure is.

harry the banana better be careful or mr innocent might push him into one of the vats at the factory and make a fucking smoothy out of him.

posted

posted again...more ridiculous now...

:DDDDDDDDDDDDDDDDD

is one allowed to excelsior from without ILX

put the word out, if ilx goes down again we are all going to the innocent blog and going on like normal

This is glorious.

some people on our blog have decided to be negative nathans! media michael is very sad about this and hasn't left his office all day! that's why danny delete has made some mean words disappear!

losing my shit here

omg you guys, well done

if like our ceo wooly william, you really love innocent and drink them until the cows come home (what cows? we only use fruit in our smoothies!) and you really enjoy our fun approach to bringing you some 100 per cent fruit, then the chances are you are unable to actually chew foods you total fucking cretin.

The Social Media Guru obviously rode his Vespa home to Clapham early this afternoon after a good two or three hours hard work brainstorming new brand strategies.

He's going to have a hard time on Thursday morning when he gets back into the office at 11am!

Hang on, they 'has' a Twitter:

@danniiminogue Sorry, just realised the cat in the hat is not your cat. Got excited there. If you'd like one (a hat not a cat) let us know.

lol ronan

i think innocent smoothies are fucking delicious. which may around here be the equivalent of saying 'say what you will about the nazis, but they had STYLE.'

Innocent Smoothies are very sad about having to charge VAT on our very expensive yummy smoothies because it means we have to pass it on to all of our customers. We don't want to pay it ourselves because we don't like our money going to schools and hospitals and budget deficits and other nasty things.

It means we have more money to spend on little hats and pictures of flowers and festivals with Kate Nash and yummy treats for our social media consultants, and other nice things!

Posted by: Davey

Needs retweeting, get Stephen Fry on the case:

@innocentdrinks But it was not the "government" that decided, but the court that did. it was a court case, not a lobbying campaign

trying to think of other companies in other industries with a similarly precious/entitled/twee aesthetic but legions of ~middle class~ fans etc etc

was this an Arsenal zing?

lololol

just hurt my face laughing at the smoothieblog intervention btw, good work gentlemen

;) xxp

http://images.newmedia.lu/rtl2008.lu/nt/p/2009/12/24/13/129786dfacbacfe70a802c839e319a23.jpeg

this is the least valuable oversized corporate charity cheque ever, right?

Wait does that cheque say 'Alimentary (as in canal) Bank' in French?

The decimal point in most European countries' number systems functions like a comma in the UK, btw.

In this case, why not use a colon?