Mad magazine C/D

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Viz is an english magazine sort of in the same genre as MAD but kind of not Samantha.

Very crass and bawdy but not in a good way.

ipsofacto (ipsofacto), Wednesday, 19 May 2004 01:02 (fifteen years ago) link

socking it to that spirew agnew guy again!
yes, it was spy vs. spy. my mother thinks that she should be up for sainthood based on the 100s of times she uncomplainingly played it with me.


lauren (laurenp), Wednesday, 19 May 2004 01:04 (fifteen years ago) link

"no relevance" as in its attitude has permeated the entire culture

xpost: Viz is my favorite comic ever! goldfish boy! FELIX AND HIS AMAZING UNDERPANTS!Drunk Bakers!!!

xxpost: there was a spy vs spy computer game as well. terrible.

Tracer Hand (tracerhand), Wednesday, 19 May 2004 01:05 (fifteen years ago) link

why do things have to be "relevant" anyway?

J.D. (Justyn Dillingham), Wednesday, 19 May 2004 01:18 (fifteen years ago) link

classic! classic! classic! kiss my ass classic! second only in childhood significance to garbage pail kids and badge-a-minit!

x Jeremy (Atila the Honeybun), Wednesday, 19 May 2004 01:21 (fifteen years ago) link

oh i'm totally with you on the garbage pail kids thing!

ipsofacto (ipsofacto), Wednesday, 19 May 2004 01:22 (fifteen years ago) link

classic, but NatLamp's "You Know You've Really Outgrown MAD When..." is also way classic. The one that gave me the giggles longest had a picture of a kid maybe sixteen years old, mouth open in half-laugh, holding a stone in his palm at eye-level. Caption: You know you've really outgrown MAD when... You find a richer source of humor in other things, like rocks."

J0hn Darn1elle (J0hn Darn1elle), Wednesday, 19 May 2004 01:46 (fifteen years ago) link

I like how everybody says that MAD stopped being good after THEY outgrew it. Sorta like Sonic Youth. While I haven't read MAD lately, I will tomorrow. A new one. I almost bought one last week, but I chose Harper's instead. Because Harper's has better fart jokes.

Huck, Wednesday, 19 May 2004 05:00 (fifteen years ago) link

harpers bazaar?

ipsofacto (ipsofacto), Wednesday, 19 May 2004 05:06 (fifteen years ago) link

I think Huck meant Harper's Proctology Monthly.

David R. (popshots75`), Wednesday, 19 May 2004 05:59 (fifteen years ago) link

"The MAD Magazine Game" referred to upthread isn't the Spy Vs Spy one, it's a sort of reverse Monopoly where you try and lose all your money. Some nice Jack Davis drawings, but I don't think anything new for the game board.

Viz Comic - British institution. Based more on DC Thompson-type titles (Beano, Dandy etc) than TV parody, although for several years c-list celebrities have made appearances in strips where they have unlikely adventures (didn't Esther Rantzen originally own the vibrating arse-faced mountain goats?). I've been buying it since #23 (mid-80s), and it's only had about five new jokes since. THIS IS A GOOD THING.

aldo_cowpat (aldo_cowpat), Wednesday, 19 May 2004 08:01 (fifteen years ago) link

i also went to the MAD offices when i was 13! (they weren't in madison avenue anymore then). i think i was even more wide eyed and floaty than mr. hand. i was given the office tour, but was too stunned to really say much. bill had passed away by then, but annie gaines gave me some mad pins. and nick meglin signed my copy of "completely mad" and lied about joe raiola being mort drucker (which confused my dad). the magazine is classic and recently i've been poring over the reprints of the original ec comics, which are also grand. but, yeah, MAD's about the only thing in my life that i'm still a rockist about - when they went glossly and started accepting ads, i felt cheated. haven't read an issue for quite a while and it's been years since i stopped my subscription (but the thing is so permanent a feature in my subsconscious that just last night i had a dream about buying a copy). i suppose the movie parodies are still alright, but everything else seems to have suffered. 'monroe' is very unfunny and terribly drawn. too many articles about WWE and nascar (though to accuse MAD of 'pandering' seems wrongheaded when they've always dealt in lowest-common-denominator popculture humour, maybe i AM getting too old). still a lot of quality artwork, though (big ups to herman mejia!). but however sore i feel about the whole shebang now, the mag was the most formative of influences on yours truly, for better or worse.

m. (mitchlnw), Wednesday, 19 May 2004 09:30 (fifteen years ago) link

four years pass...

some lovely pre-mad paul coker illustrations posted here:

Ward Fowler, Wednesday, 8 October 2008 21:01 (eleven years ago) link

Nice, I've heard about Help! but seen little from it.

Ned Raggett, Wednesday, 8 October 2008 22:45 (eleven years ago) link

one year passes...

John Landis working on a biopic of Bill Gaines.

Ned Raggett, Sunday, 16 May 2010 13:46 (nine years ago) link

Every time I need to feel better in an implacable way I always check out his bio, The Mad World of William M. Gaines, from the library. I find it so inspiring. Him & Roald Dahl were wine buddies!

William Gaines favorite movie was "Inherit the Wind." He said he could relate to it.

one year passes...

Mentioned on the rolling obit thread but RIP John Severin:

Ned Raggett, Tuesday, 14 February 2012 16:41 (eight years ago) link

Aww. Dude was an awesome draftsman and always game for anything. And he'd been doing it forever! I was always surprised in recent years when I saw new stuff of his. These guys who practically die at their drawing boards are such an inspiration to find something you love doing until the day you bow out.

SNEEZED GOING DOWN STEPS, PAIN WHEN PUTTING SOCKS ON (Deric W. Haircare), Tuesday, 14 February 2012 16:53 (eight years ago) link

I thought he was immortal. spent 60+ years working in comics.

EZ Snappin, Tuesday, 14 February 2012 17:09 (eight years ago) link

Some Severin greatness here:

Ned Raggett, Tuesday, 14 February 2012 18:18 (eight years ago) link

This is a great interview from '99. Nice to see Comics Journal post it, if only because it means I don't have to dig out those issues.

EZ Snappin, Tuesday, 14 February 2012 20:41 (eight years ago) link

eleven months pass...,91785/?mobile=true

An important Kickstarter!

Director Alan Bernstein hopes to change that with When We Went Mad! A Documentary Of Ecch-ic Proportions, a film chronicling the magazine’s development through the decades. But he needs your help! Bernstein is looking to raise $50,000 on Kickstarter to complete his film, and is a little over halfway past his goal, with nine days remaining. Considering the magazine’s impact and legacy, it’s shocking that a film like this doesn’t already exist, but you now have an opportunity to help correct that oversight.

The New Jack Mormons! (kingfish), Wednesday, 30 January 2013 19:38 (seven years ago) link

I can still recall the first time I read a Mad Magazine. It was in Reno, NV, on a summer vacation car trip with my parents in 1964. A few moths later I discovered some paperbacks that reprinted the first several years of Mad from the mid-fifties. I still think that Mad's golden age was before my time, as captured in those paperbacks. Every panel was crammed with background visual jokes.

Aimless, Wednesday, 30 January 2013 19:45 (seven years ago) link

does everything need a fucken documentary now?

Whiney G. Weingarten, Wednesday, 30 January 2013 19:49 (seven years ago) link

one month passes...

everything that's exploitable from boomer era, yes WGW

Grady Hendrix on the movie parodies:

Pope Rusty I (Dr Morbius), Thursday, 14 March 2013 15:20 (six years ago) link

shall be going to see this when i'm in NYC:

Ward Fowler, Thursday, 14 March 2013 15:23 (six years ago) link

Nice article

The New Jack Mormons! (kingfish), Thursday, 14 March 2013 18:33 (six years ago) link

yeah great piece. last paragraph is extra lols

The magazine once received a letter from Lucasfilm’s legal department after their Empire Strikes Back parody, demanding that they recall all printed copies of the issue and destroy them. MAD replied by sending a copy of another letter they had received the previous month—from George Lucas, offering to buy the original artwork for the Empire parody and comparing Mort Drucker to Leonardo Da Vinci and the parody’s writer, Dick De Bartolo, to Mark Twain. They never heard from Lucasfilm’s legal department again.

so, MAD gets lots of love.

for a reason i can no longer recall when young, i used to get CRACKED on a regular basis - which being UK based is really weird.

my mountain of CRACKED mags has long since gone missing .. which i often regret dearly.

should i waste time/money/energy on this regret, or, would i take one look at an old copy and realise the errors of my ways ..

mark e, Thursday, 14 March 2013 20:46 (six years ago) link

CRACKED had gd distribution in the UK for years, for some reason

CRACKED also managed to secure former MAD/EC artist John Severin and, near the end of his life, Don Martin - but on the whole their contributors were def second (or third) division compared to the likes of Mort Drucker

so mark e i wld say that it's prob best not to spoil a happy childhood memory (also, I suspect that back issues these days are not that cheap - don't see them that often in the UK)

Ward Fowler, Thursday, 14 March 2013 20:56 (six years ago) link

yeah .. i know that stuff is ££ now - hence my concern re tracking some old copies down.
weirdly i did wonder re don martin ..
i thought i had seen his stuff in CRACKED but given previous posts re him and MAD etc, thought this was a false memory ..
used to have some DM books as well.
he was such a massive talent ..

mark e, Thursday, 14 March 2013 21:04 (six years ago) link

for some reason I thought CRACKED grab Sergio Aragones at one point too

but yeah they were always 2nd-tier

us brits always love the underdog ..

mark e, Thursday, 14 March 2013 21:10 (six years ago) link

p sure aragones never worked for CRACKED

mark, if you like don martin it's worth hunting round for this MASSIVE complete box set of all his MAD magazine work (doesn't include the original paperback material as that's still owned by the Martin estate) - i picked up my copy in a London remainder shop for well under £30 (and then had to lug it all the way back to glasgow!), and i'm sure there are copies to be had online - it's a stunner

Ward Fowler, Thursday, 14 March 2013 21:12 (six years ago) link

ah yeah a friend has that. it's amazing to thumb through.

I got a remainder from The Strand, and they shipped it to my house for whatever their flat fee is - $4.50 or something. It's amazing.

EZ Snappin, Thursday, 14 March 2013 21:16 (six years ago) link

oh my god.
that looks properly fantastic ..
f*ck ..
i want that.

mark e, Thursday, 14 March 2013 21:16 (six years ago) link

£125 on amazon ..

dream on ..

mark e, Thursday, 14 March 2013 21:17 (six years ago) link

unless his recent illness has slowed him down, Aragones has only missed one issue of Mad in forty years - of course he's fast enough to have had a falling out, done a year's worth of work for Cracked in an afternoon and then gone back to Mad, but I doubt it

( ͡° ͜ʖ͡°) (sic), Thursday, 14 March 2013 21:22 (six years ago) link

I'm probably just misremembering when they got Don Martin, thought there were some other MAD guys that went with him for some reason

no, that was a big and solo deal - iirc Cracked didn't generally grant copyright but they made the exception to snag Martin. and only because he'd already walked from Mad over royalties - it wasn't a headhunting per se.

( ͡° ͜ʖ͡°) (sic), Thursday, 14 March 2013 21:49 (six years ago) link

(actually if Mort Todd was still editor then he might have relaxed copyright policies generally - I think he and Clowes own The Uggly Family)

( ͡° ͜ʖ͡°) (sic), Thursday, 14 March 2013 21:52 (six years ago) link

but they made the exception to snag Martin.

fascinating stuff ..

this is proper 'mad men' styled politics but with fat noses as opposed to ... well, you figure the rest out ..

mark e, Thursday, 14 March 2013 21:54 (six years ago) link

Film Comment on Mad's movie parodies:

clemenza, Saturday, 23 March 2013 21:48 (six years ago) link

r.i.p. bob clarke:

Ward Fowler, Tuesday, 2 April 2013 18:35 (six years ago) link

five months pass...

This has to be one of the most trenchant and cutting(and clever) political gags(on the cover, even) they've done in, what, decades?

Your Own Personal El Guapo (kingfish), Monday, 16 September 2013 07:20 (six years ago) link

seven months pass...

Al Feldstein has passed

Ned Raggett, Wednesday, 30 April 2014 19:16 (five years ago) link

Tracerhand’s post here is among the most affecting things I’ve read on this site. Mad magazine C/D

Una Palooka Dronka (hardcore dilettante), Thursday, 4 July 2019 05:53 (seven months ago) link

thank you for saying so. i will always remember it. and guess what - i found that raiders of the lost ark issue :)

to me it's not the same with glossy color pages tbh.

Li'l Brexit (Tracer Hand), Thursday, 4 July 2019 07:30 (seven months ago) link

I was wondering why this thread kept rising to the top. Motherfucking DC, there really isn't anything they can't effortlessly ruin these days.

I Ate Those Food (Old Lunch), Thursday, 4 July 2019 13:44 (seven months ago) link

what a wonderful post tracer

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Thursday, 4 July 2019 14:28 (seven months ago) link

feels unbelievable that this was only three years ago

quelle sprocket damage (sic), Thursday, 4 July 2019 19:54 (seven months ago) link

he outlasted Nelson

quelle sprocket damage (sic), Thursday, 4 July 2019 19:56 (seven months ago) link

i've been reading mad's latest incarnation and it is doing good work so i am not surprised DC plans to shut it down and allow red hood and the outlaws unlimited rope to play out

Fuck the NRA (ulysses), Thursday, 4 July 2019 23:29 (seven months ago) link

two weeks pass...

didn't realise this was out yet - Brian Hibbs running the 2018 bookstore numbers:

Our #8 publisher in the Top 750 is DC Entertainment.
This is, frankly, shocking to me. For the first decade-plus I have been doing these charts, DC’s attention to backlist had naturally rendered them the #1 publisher…. With a bullet! And even when, the last few years, they lost the #1 spot to Scholastic, they were still majorly, significantly always at least #2.

weird how if you fire the two employees most responsible for building the company's backlist from zero over the previous three decades, and aim at selling your own re-re-rebooted IP only on Wednesdays, your sales might go down?

Year # of placing titles Unit sales Calculated Retail price
[2003-2014 skipped]
2015* 119 1,074,304 $21,701,088
2016* 117 1,234,047 $23,203,071
2017 101 827,544 $15,234,525
2018 47 360,414 $7,810,753

6% of DC's annual book sales still come from three 1980s Alan Moore books, two of which they stole from him and his co-authors.

One of Karen Berger’s books is Dark Horse’s 3rd best-seller in bookstores: “Anthony Bourdain’s Hungry Ghosts” with just over 14k. RIP, man.

quelle sprocket damage (sic), Friday, 19 July 2019 08:13 (seven months ago) link

and aim at selling your own re-re-rebooted IP only on Wednesdays

yesterday: brain genius announcing to panels at SDCC that he's mad at the collections department for proposing and executing financially successful reprint projects bcz he only wants to sell new stuff that people don't like, instead of stuff that people enjoy

quelle sprocket damage (sic), Monday, 22 July 2019 00:45 (seven months ago) link

I saw a headline about that but I didn't actually click through and read it because I think it gave me a mini-stroke.

My nephew accidentally swalled five quarters and thee dimes. (Old Lunch), Monday, 22 July 2019 01:50 (seven months ago) link

xp lol, typical

if they were at all intelligent, the main point would be to create comic plots that are easily collected, with the real success being enough demand to keep a portion of new storylines in print in collected form as new classics.

or in the case of MAD, the ability to rely on the extensive back catalog of material to print topical one-offs or prestige collections by era/topic/author. some completely obvious concept like "movie parodies of the oscar winners of X" or just shoving the Star Wars parodies out on the newsstand any time a new SW project comes out. they did exactly that in the mid/late 90s when the original movies were rereleased to theaters and I think I wore out my copy!

hell, just throw the old collections back into print. I was introduced to MAD through one of the early printings of the "Son of MAD" collections that was at my grandparents' house, probably bought by my dad or uncle. I need to hunt around, I had another paperback collection as a kid and bought a ton of issues starting with, I think, a Gremlins 2 parody

untuned mass damper (mh), Monday, 22 July 2019 02:47 (seven months ago) link

I got the digital collection of a Donald Trump thing they did a few years back to coincide with the election, and there was some decent material but it bizarrely didn't grab any deeper back catalog stuff, which definitely exists.

untuned mass damper (mh), Monday, 22 July 2019 02:50 (seven months ago) link

in the case of MAD, the ability to rely on the extensive back catalog of material to print topical one-offs or prestige collections by era/topic/author. some completely obvious concept like "movie parodies of the oscar winners of X" or just shoving the Star Wars parodies out on the newsstand any time a new SW project comes out. they did exactly that in the mid/late 90s


completely insane that they close down the entire history of Mad in NYC, restart from scratch in Burbank with an EIC so expensive they have to lay him off a year later, and don’t have a plan around monetising the generations of goodwill around their content

quelle sprocket damage (sic), Monday, 22 July 2019 03:25 (seven months ago) link

completely insane DC

Fixed that for you.

My nephew accidentally swalled five quarters and thee dimes. (Old Lunch), Monday, 22 July 2019 03:45 (seven months ago) link

I was pondering last night after posting that -- if there was some subscription service where they'd dig up a handful of relevant comics from the whole of the run and you could view them as a daily comics type of thing, it'd be great! Stupid American aggressive posturing toward Iran in the news? Guess what, we've got decades of content! Here's a mini-collection we put together for this week.

untuned mass damper (mh), Monday, 22 July 2019 14:39 (seven months ago) link

I honestly don't know why at this point they wouldn't just offer the entire kit and caboodle up to the highest bidder. The only potential downside I can see is if an even worse company bought it.

My nephew accidentally swalled five quarters and thee dimes. (Old Lunch), Monday, 22 July 2019 14:46 (seven months ago) link

I'd settle for a high quality scan of a bunch of material well-documented and dropped on

it looks like there's one issue on there

untuned mass damper (mh), Monday, 22 July 2019 14:54 (seven months ago) link

Fwiw, they did do a huge Star Wars book back around 2007, Mad About Star Wars, that did a great job of compiling that stuff. But having said that, more of this exact type of thing would be fantastic!

soaring skrrrtpeggios (jon /via/ chi 2.0), Monday, 22 July 2019 15:00 (seven months ago) link

the highest bidder.

No other bidder would be in any position to do 1/10 of what AT&T can do with it. AT&T just don’t want to do anything with it.

(And obv don’t have any motivating interest in a product that is designed to teach children that corporate-controlled art is a bad thing.)

quelle sprocket damage (sic), Monday, 22 July 2019 15:02 (seven months ago) link

can't believe cracked is a more viable brand than mad.

Philip Nunez, Monday, 22 July 2019 16:28 (seven months ago) link

should license to fanta honestly

Fuck the NRA (ulysses), Monday, 22 July 2019 16:46 (seven months ago) link

A properly done version of this, available as a digital download:

Vernon Locke, Tuesday, 23 July 2019 00:58 (seven months ago) link

not to get sic on you here but $150 for two discs of unsearchable lo-res scans doesn't strike me as properly done

Fuck the NRA (ulysses), Tuesday, 23 July 2019 01:22 (seven months ago) link

a properly done version of /sic

Vernon Locke, Tuesday, 23 July 2019 01:23 (seven months ago) link

ah i think i get your meaning.

Fuck the NRA (ulysses), Tuesday, 23 July 2019 01:38 (seven months ago) link

This (link), but high-rez, searchable and digital. We're on the same page, all good.

I was this shockingly old when I learned that the rest of the EC catalogue is controlled by the Gaines Family. I thought DC had the lot, and was licensing out reprints to Dark Horse, IDW, Fanta etc.

Vernon Locke, Tuesday, 23 July 2019 02:25 (seven months ago) link

two months pass...

Al Jaffee's on Twitter

Hello, Twitter! It's really me, the one and only Al Jaffee, here to alienate all my friends...

— Al Jaffee (@og_aljaffee) September 25, 2019

Ned Raggett, Wednesday, 25 September 2019 17:47 (four months ago) link

i watched some of the chris claremont documentary a few nights back and it turns out that jaffee was family friends with claremont's parents, so they came to him to help him get an internship at Mad... but he wouldn't do it because he said it was no place for a kid! So Jaffee connected Claremont with Stan Lee instead. Quoth Claremont "Once Stan found out I wouldn't have to be paid, I was in."

Fuck the NRA (ulysses), Wednesday, 25 September 2019 19:06 (four months ago) link

*folds tweet in from both sides*

yup, that's Al

mh, Wednesday, 25 September 2019 19:16 (four months ago) link

Didn't know that about Claremont/Jaffee, great story!

Ward Fowler, Wednesday, 25 September 2019 20:22 (four months ago) link

three weeks pass...

Marvel bringing back Crazy magazine this week!

Fuck the NRA (ulysses), Wednesday, 16 October 2019 17:50 (four months ago) link

Hold off on the one-shot, though. It's being collected in a couple months alongside a bunch of old-school material.

Furter-Bursting Tater Squirter (Old Lunch), Wednesday, 16 October 2019 18:07 (four months ago) link

four months pass...

unless his recent illness has slowed him down, Aragones has only missed one issue of Mad in forty years (...)

― ( ͡° ͜ʖ͡°) (sic), Friday, March 15, 2013 8:22 AM (six years ago)

Sergio's still on an unbroken run after missing that issue in 1967. Dick DeBartolo had been on an unbroken run since Jun 1966, but the new issue of the mostly-reprint version drops next week without him in it.

(Aragones is on 451 issues in a row, DeBartolo's streak ends at 459 issues.)

Fantastic. Great move. Well done (sic), Tuesday, 18 February 2020 22:51 (five days ago) link

Cool, Hadn't seen this thread before---here's my trib to the original, Kurtzman-edited Mad, with a link to
early 50s pop culture investigator Robert Warshow's account of visit to Mad offices, with his young son Paul, who'd turned him on to thee rag (another link to email conversation saga w mark s and others, from which this sprang):

dow, Tuesday, 18 February 2020 23:10 (five days ago) link

feels unbelievable that this was only three years ago

― quelle sprocket damage (sic), Friday, July 5, 2019 5:54 AM (seven months ago)

Four years.

Fantastic. Great move. Well done (sic), Saturday, 22 February 2020 01:43 (yesterday) link

It sad, he was a publishor

Hot, Now, and Oh-So-Very Wow! (Old Lunch), Saturday, 22 February 2020 02:06 (yesterday) link

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