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Not helped by
the fact that the guy EMAP put out to comment on the closure is called "Mr Rich":
Those cultural shifts have affected the entire teen entertainment magazine market, which has seen a sales decline of 30% over the past three years. Advertising revenues have deteriorated as the food and drink industry curbed advertising to under-18s, in response to government warnings about marketing sugary snacks. Over the past three years the number of drinks adverts in teenage entertainment magazines has declined from 50 pages per year to four. As a consequence, advertising revenues at Smash Hits have nearly halved over the same period.
Mr Rich said the Smash Hits brand would live on as a digital radio station and a music TV channel, but its parent company would not pump cash into an ailing print title.
― James Mitchell (James Mitchell), Thursday, 2 February 2006 10:56 (eighteen years ago) link