― Spencer Chow (spencermfi), Wednesday, 10 August 2005 23:31 (eighteen years ago) link
― Spencer Chow (spencermfi), Wednesday, 10 August 2005 23:32 (eighteen years ago) link
― The Brainwasher (Twilight), Wednesday, 10 August 2005 23:33 (eighteen years ago) link
― Leeeeeeee (Leee), Wednesday, 10 August 2005 23:42 (eighteen years ago) link
― jed_ (jed), Wednesday, 10 August 2005 23:44 (eighteen years ago) link
― Spencer Chow (spencermfi), Wednesday, 10 August 2005 23:49 (eighteen years ago) link
― Spencer Chow (spencermfi), Wednesday, 10 August 2005 23:50 (eighteen years ago) link
― Leeeeeeee (Leee), Wednesday, 10 August 2005 23:52 (eighteen years ago) link
― Spencer Chow (spencermfi), Wednesday, 10 August 2005 23:52 (eighteen years ago) link
― zappi (joni), Wednesday, 10 August 2005 23:58 (eighteen years ago) link
― Leeeeeeee (Leee), Thursday, 11 August 2005 00:00 (eighteen years ago) link
― Leeeeeeee (Leee), Thursday, 11 August 2005 00:03 (eighteen years ago) link
boc's official site hasn't been updated in three years. but man, how ridiculously talented is james tindall.
― mark p (Mark P), Thursday, 11 August 2005 00:05 (eighteen years ago) link
― Spencer Chow (spencermfi), Thursday, 11 August 2005 00:06 (eighteen years ago) link
― MindInRewind (Barry Bruner), Thursday, 11 August 2005 00:07 (eighteen years ago) link
― zappi (joni), Thursday, 11 August 2005 00:09 (eighteen years ago) link
― oops (Oops), Thursday, 11 August 2005 01:16 (eighteen years ago) link
― Typographer Joe, Thursday, 11 August 2005 01:19 (eighteen years ago) link
― jerginsk (jergins), Thursday, 11 August 2005 02:22 (eighteen years ago) link
BOC 'N' ROLL
― amon (eman), Thursday, 11 August 2005 02:41 (eighteen years ago) link
― Thermo Thinwall (Thermo Thinwall), Thursday, 11 August 2005 03:05 (eighteen years ago) link
― amon (eman), Thursday, 11 August 2005 03:09 (eighteen years ago) link
― Thermo Thinwall (Thermo Thinwall), Thursday, 11 August 2005 03:21 (eighteen years ago) link
― phil-two (phil-two), Thursday, 11 August 2005 07:00 (eighteen years ago) link
― hstencil (hstencil), Thursday, 11 August 2005 07:06 (eighteen years ago) link
― jerginsk (jergins), Thursday, 11 August 2005 07:07 (eighteen years ago) link
― jed_ (jed), Thursday, 11 August 2005 10:48 (eighteen years ago) link
http://en.wikipedia.org/wiki/Viral_marketing
[The timing just after 5pm UK time would have caught the UK finishing work slot, plus the US Eastern time zone would be midday - therefore the perfect timing to create maximum viral marketing.]
― DJ Martian (djmartian), Thursday, 11 August 2005 11:37 (eighteen years ago) link
As we all know, there is absolutely no relationship between the colors blue and green.
― The Ghost of Black Elegance (Dan Perry), Thursday, 11 August 2005 12:04 (eighteen years ago) link
― mark p (Mark P), Thursday, 11 August 2005 12:10 (eighteen years ago) link
http://www.vbma.net/mission.html
http://en.wikipedia.org/wiki/Word_of_mouth
― DJ Martian (djmartian), Thursday, 11 August 2005 12:14 (eighteen years ago) link
Jeez, self-parody ahoy!
The Strokes get dissed for this kind of thing but BOC are on Warp...
― fandango (fandango), Thursday, 11 August 2005 13:26 (eighteen years ago) link
xpost
― mark p (Mark P), Thursday, 11 August 2005 13:28 (eighteen years ago) link
― s1ocki (slutsky), Thursday, 11 August 2005 13:33 (eighteen years ago) link
― strng hlkngtn, Thursday, 11 August 2005 13:37 (eighteen years ago) link
― s1ocki (slutsky), Thursday, 11 August 2005 13:39 (eighteen years ago) link
― mark p (Mark P), Thursday, 11 August 2005 13:41 (eighteen years ago) link
― strng hlkngtn, Thursday, 11 August 2005 13:43 (eighteen years ago) link
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.
Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of web logs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service.
Five years ago before blogs and ILM, Warp would have issued press releases that would have be picked up by convential media.
Warp decided to use the email network to break this news yesterday NOT press releases via a PR firm or a news story on their website, because they knew that Viral Marketing via an email message would create an internet BUZZ. i.e Connecting direct to the fans via email.
FACT: Blogs/ Rate Your Music/ ILM etc all responded FASTER than any conventional/ commercial media outlet on the web yesterday ! This was text book Viral Marketing in action ! RANT OVER
― DJ Martian (djmartian), Thursday, 11 August 2005 13:47 (eighteen years ago) link
― mark p (Mark P), Thursday, 11 August 2005 13:50 (eighteen years ago) link
― s1ocki (slutsky), Thursday, 11 August 2005 13:53 (eighteen years ago) link
― strng hlkngtn, Thursday, 11 August 2005 13:56 (eighteen years ago) link
― The Ghost of Black Elegance (Dan Perry), Thursday, 11 August 2005 13:57 (eighteen years ago) link
― phil-two (phil-two), Thursday, 11 August 2005 15:25 (eighteen years ago) link
― DJ Martian (djmartian), Thursday, 11 August 2005 15:35 (eighteen years ago) link
― mark p (Mark P), Thursday, 11 August 2005 15:37 (eighteen years ago) link
― s1ocki (slutsky), Thursday, 11 August 2005 15:39 (eighteen years ago) link
― phil-two (phil-two), Thursday, 11 August 2005 15:39 (eighteen years ago) link
― phil-two (phil-two), Thursday, 11 August 2005 15:40 (eighteen years ago) link