truth bombs

Long ago, we evolved beyond the role of advertising agency, creating a new paradigm for the generation of enduring commercial value. Our name change to Quaker City Mercantile comes in recognition of our expanded role as a creator of consumer products and intellectual content. We are a hybrid of 19th century mercantilism and 21st century brand artistry.

We believe in the importance of making things. We believe that a free market both requires and deserves products that display an authentic point of view. As manufacturing processes have become commoditized, the mantle of inventor has been passed from mechanical geniuses like Edison to integrative artists like ourselves. As experts in the interactions between self-image, social worth, individuality, and brand identity — we create products from the ground up. We offer all phases of development, from ideation to manufacture to full marketization, including package design, multimedia campaigns, social networking, buzz programs, and viral campaigns. We identify manufacturing facilities, source materials, design packaging and produce the full array of intellectual content required to launch and sustain brands.

Quaker City Mercantile pays homage to the Philadelphia of the 19th century, when our fair city was the center of the Industrial Revolution. With fierce pride in our roots, we are sparking a new Innovation Revolution here in Quaker City.

Hendricks is one of my most favorite things in the world

PBR wasn't even a hipster choice when i was in college, it was considered sort of a cut above the swill they'd serve at the sleazier bars in town where the drinking age wasn't enforced (i think there was one place that was basically a rec room sans decoration and served natural light for 25 cents per small cup during happy hour and served literally nothing else.) PBR was regarded as better-tasting while still being cheap. everyone drank either that or labatt's (as a session beer) or shotgunned milwaukee's best.

Ha - yeah. We both clearly went to school in upstate ny. Labatts and The Beast were everywhere.

lol I went through a Labatt's phase because J was living with two women from upstate NY

i think the only times i've had labatts are at hockey games and at the montreal casino

really enjoying this thread digression. OK Soda and Quaker City Mercantile's mission statement are blowing my mind right now.

not to be all no logo but "brand artistry" seems pretty insulting to actual artists
xp
moosehead imo

erica, there is nothing wrong with Gansett!

/no nologo

I fukkin loved OK soda.

the beast was a weird choice for upstate NY, it was ubiquitous. i feel like no one even touched that shit in illinois. then again, old style is the swill of choice 'round my old stomping grounds.

erica, there is nothing wrong with Gansett!

― Zero pumps, massive boner (thebingo), Monday, April 4, 2011 4:31 PM (9 minutes ago) Bookmark

Dude, I'm pro-Gansett and never said their was!

oh man the beast. I just got a little sick in my mouth

My mind was blown the first time I saw Mickey's sold in cans.

Jaeger bombs with Gansett are in our near future

Beast was all we drank when I was in school upstate. So gross but yet so cheap.

omg dan

did not know there WERE mickey cans, would not drink

Dude, I'm pro-Gansett and never said their was!

Dude, I'm pro-Gansett and never said THERE was!

oops

i always liked mickeys. as far as malt brews went. and speaking of gansett, always was a fan of private stock. way back when. haven't had one in years. if you HAD to drink malt liquor those were probably the best.

^^^ this.

I was under the impression that PBR=Hipster was completely a creation of their PR department.

Yeah. Here's an interview with their National Brand Manager from 2004.

Stewart made his close-to-zero advertising budget work for him. Instead of putting together focus groups, he and the Pabst team beat the streets in cities such as Portland, Chicago and New York in search of what he calls "buzz hubs," local places where the regulars groove on Pabst. He made it a policy while on the road always to eat at small independent restaurants. In local eateries and bars, joints where he might find a Pac Man game in the corner, he met people. He'd slip them Pabst Blue Ribbon trinkets and get conversations going, then let them spread the word.

Some asked if Pabst would support their gallery openings or bike messenger races. Pabst did, but not the way of big business. There would be no girls passing out glow-in-the-dark logo necklaces or corporate suits making sure the banners were straight. The locals could do what they pleased with the beer and Pabst swag. Stewart walked city streets looking for Pabst Blue Ribbon neon signs. In Portland, he happened upon a barbershop that served free Pabst with every haircut. When the shop opened a second location awhile later, Stewart and his team sent plenty of free beer.

kept catching glimmers of underground attachment to the Pabst brand.

so, uh, no.

What are you objecting to, Sarah?

Christine's impression = wrong

Oh, right.

the pbr thing seems pretty clearly to be a combination of the factors that call all destroyer lined out upthread plus a really canny marketing dept? which can probably be said about anything that can be called "hipster" at this point

If you don't think PBR poured gasoline on top of whatever glimmering embers of interest it saw from the hipster underground at the turn of the century, you're crazy.

fortunately, ilx has plenty of threads about hipsters and hipster signifiers so Christine can educate herself on the subject.

Thank you for educating us about that.

PBR phenomenon is totally different from the OK Soda thing. PBR marketing was definitely savvy, as max pointed out, but it drew on an existing trend, as opposed to OK and Fruitopia which were totally prefab.

I am a hipster

I've been drinking a ton of north coast brewery beers lately

i like red cap

i will drink anything that is cheap tho

except rice wine

I guess I was wrong, then.

feeding the embers versus using a flamethrower, imo

i have to admit hendrick's had me fooled

We believe in the importance of making things. We believe that a free market both requires and deserves products that display an authentic point of view. As manufacturing processes have become commoditized, the mantle of inventor has been passed from mechanical geniuses like Edison to integrative artists like ourselves. As experts in the interactions between self-image, social worth, individuality, and brand identity — we create products from the ground up. We offer all phases of development, from ideation to manufacture to full marketization, including package design, multimedia campaigns, social networking, buzz programs, and viral campaigns. We identify manufacturing facilities, source materials, design packaging and produce the full array of intellectual content required to launch and sustain brands.

this is how people will speak to you from the burning lake of hell fyi

the real burning lake of hell

where everyone washes up w doctor bronners

man idk if getting fooled means i get to drink hendricks well go ahead and fool the shit out of me whenever yall want

hey buddy i wash up with dr bronners, fuiud

i will stan for dr bronners
and i wash my dog in it too
that shit works
DILUTE DILUTE ALL ONE DILUTE DILUTE OK!

that would be more suited to an ablute bombs thread of which there isn't one probably because individual posters' soap choices are not incendiary discussion material.

sorry i ruined the truth bombs thread by opening a pandora's box of boring beer talk

thread was going so well; those 30 posts about fucking bagels last week were a can't-miss.

Take it to tmi, cowboy.