“With RFID technology, event-goers can pay for everything from drinks tomerchandise with a quick tap of their wristband, and festivals can offer real-time‘cashless’ upgrades,” Eventbrite’s Julia Hartz said. “Imagine you’re at Bonnarooand all of a sudden it starts pouring rain. Instantly, you get the opportunity toupgrade to a VIP tent, just with your wristband.”
― sarahell, Saturday, 9 April 2016 18:43 (eight years ago) link
Retargeting will set a new standard for ROI.Venues especially love retargeting, with both The Bluestone and Ruby Skye namingit as a main marketing focus for the next year. (If you’re not familiar with the term,“retargeting” is the ability to serve ads to previous customers or people who’ve checkedout your venue page.)
― sarahell, Saturday, 9 April 2016 18:45 (eight years ago) link
Data has transformed many industries, and music is no exception. When we asked ourindustry experts about the future of their business, data was mentioned over and overagain.
― sarahell, Saturday, 9 April 2016 18:48 (eight years ago) link
Using “augmented reality to create an activation”could soon be the norm
― sarahell, Saturday, 9 April 2016 18:50 (eight years ago) link
http://pulseradio.net/articles/2016/02/how-a-tiny-northeast-hippie-festival-transformed-into-a-massive-online-hate-group
― sarahell, Saturday, 16 April 2016 16:55 (eight years ago) link