Friday Night Baseball on Apple TV+

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This is.... interesting?
https://www.apple.com/newsroom/2022/03/apple-and-major-league-baseball-to-offer-friday-night-baseball/

Also looks like it comes with an entire "live" linear TV stream, a la the MLB Network.

Feels like this would cannibalize the MLB's O&O offer but no doubt they've thought about it.

Tracer Hand, Wednesday, 9 March 2022 09:29 (three months ago) link

Ahh this Variety article spells it out. It's about reach, and reaching younger viewers who don't have cable packages (much less subscribe to MLB.tv)

“We have a next generation of fans that may be ‘cord-nevers,’ and you’ve got people that are no longer inside the bundle,” says Noah Garden, MLB’s chief revenue officer, in an interview, referring to the cable and satellite operators who have for years delivered many live sports broadcasts. “The most important thing for us right now is reach.”

https://variety.com/2022/tv/news/apple-major-league-baseball-rights-deal-1235198815/

Not sure if these games will be blacked out on MLB.tv......

Tracer Hand, Wednesday, 9 March 2022 10:22 (three months ago) link

these games will be exclusive to apple+, i.e. not on mlb.tv *or* local broadcasts

this might not be the only such deal, either -- i don't think mlb really wanted this to come out during cba negotiations, but apple announced it themselves

mookieproof, Wednesday, 9 March 2022 19:21 (three months ago) link

if you really want reach to young people you gotta put it on twitch like thursday night football is

ciderpress, Wednesday, 9 March 2022 19:27 (three months ago) link

the youtube deal is like that too, the games are blacked out on mlb.tv

, Wednesday, 9 March 2022 19:37 (three months ago) link


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